8/9/2019 Presentation Sensation the Case 2010 (Revised)

1/89

8/9/2019 Presentation Sensation the Case 2010 (Revised)

2/89

Denis DoelandIP Services & Online Director

P: +31 20 8510600M: +31 6 25001534E: denis@sensation.comL: linkedin.com/in/denisdoeland

Technology is a way of organizing theuniverse

so that man doesn't have to experience it.

mailto:denis@sensation.commailto:denis@sensation.commailto:denis@sensation.commailto:denis@sensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

3/89

8/9/2019 Presentation Sensation the Case 2010 (Revised)

4/89

8/9/2019 Presentation Sensation the Case 2010 (Revised)

5/89

AWARDS

GERMANY: BEST NEW STYLE

EVENT OF THE YEAR

DENMARK: BEST CLUB EVENT

BY DANISH DJ AWARDS

AUSTRALIA: BEST EVENT

VICTORIA AWARD

BRAZIL: BEST ELECTRONIC

EVENT OF THE YEAR 2009

WORLDS BEST PROMOTER

MIAMI WINTER MUSIC

CONFERENCE 2007, 2008 & 2009

NETHERLANDS: MARKETING

COMPANY OF THE YEAR 2009

8/9/2019 Presentation Sensation the Case 2010 (Revised)

6/89

INTERNET 2009

> 15 MILLION VISITORS

> 7,2 MILLION UNIQUE VISITORS

> 100 MILLION PAGEVIEWS

> 3 MINUTES ON SITE

> 200 COUNTRIES

> 500K YOUTUBE VIEWS A DAY

8/9/2019 Presentation Sensation the Case 2010 (Revised)

7/89

Big events60.000

Mainstream

MusicLow BPM

Young adultsLight users

OTHER ACTIVITIES

8/9/2019 Presentation Sensation the Case 2010 (Revised)

8/89online experience

an online insight & experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

9/89

8/9/2019 Presentation Sensation the Case 2010 (Revised)

10/89

online experience

Content = KingThe foundation of any online environment

is engaging the user through quality content development.

8/9/2019 Presentation Sensation the Case 2010 (Revised)

11/89

online experience

Welke contentis relevant?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

12/89

online experience

informatie

muziek

foto

8/9/2019 Presentation Sensation the Case 2010 (Revised)

13/89

online experience

Hoe werktonline?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

14/89

online experience

Online = Mechanisme

8/9/2019 Presentation Sensation the Case 2010 (Revised)

15/89

online experience

Hoe contentte ontsluiten?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

16/89

online experience

Informatie via berichten op site, e-mail, feed of stream

Muziek via downloads, feed of stream

Fotos via site, feed of stre

Vid

8/9/2019 Presentation Sensation the Case 2010 (Revised)

17/89

online experience

Is er een foefje?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

18/89

- Informatie- Fotos- Audio- Video- Streaming

online experience

relevantie consistentie discipline

- Informatie (wekelijks)- Fotos (maandelijks)- Audio (half maandelijks)- Video (half maandelijks)- Streaming (wekelijks)

- Informatie (52x)- Fotos (12x)- Audio (26x)- Video (26x)- Streaming (52x)

tijd is 1 jaar

8/9/2019 Presentation Sensation the Case 2010 (Revised)

19/89

online experience

Hoe kijktSensation tegen

Social Mediaaan?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

20/89

online experience

Web strategiegaat hand in

hand metSocial Media

strategie

8/9/2019 Presentation Sensation the Case 2010 (Revised)

21/89

online experience

Content uit eigen online wereldwordt gedeeld in Sociale online

werelden vice versa ....

sociale content komt terug in eigen wereld

8/9/2019 Presentation Sensation the Case 2010 (Revised)

22/89

online experience

Er is een push & pullmechanisme ontstaanSensation integreert sociale content in eigen online werelden maakt content beschikbaar voor alle sociale werelden

next step - helemaal open ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

23/89

online experience

Er is een push & pullmechanisme ontstaan

Andere manier van communiceren ....

! !"#$%&'(')

! !*)&$+$,'(')

! !-.(&$+$,'(')

8/9/2019 Presentation Sensation the Case 2010 (Revised)

24/89

online experience

Push & Pullin Sensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

25/89

online experience

Push & Pullin Sensation.com

Sensation YouTube kanaal

8/9/2019 Presentation Sensation the Case 2010 (Revised)

26/89

online experience

Push & Pullin Sensation.com

eigen YouTube kanaal en YouTube integratie inSensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

27/89

online experience

Push &Pullin Sensation.com

Sensation Facebook profiel

8/9/2019 Presentation Sensation the Case 2010 (Revised)

28/89

online experience

Push & Pullin Sensation.com

eigen Facebook kanaal en integratie in Sensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

29/89

online experience

Push & Pullin Sensation.com

Sensation Twitter profiel

8/9/2019 Presentation Sensation the Case 2010 (Revised)

30/89

online experience

Push & Pullin Sensation.com

eigen Twitter kanaal en Twitter-integratie inSensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

31/89

online experience

Push & Pullin Sensation.com

muziek van Sensation op Dance-Tunes

8/9/2019 Presentation Sensation the Case 2010 (Revised)

32/89

online experience

Push & Pullin Sensation.com

muziek van Sensation via Dance-Tunes inSensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

33/89

online experience

Push & Pullin Sensation.com

Getsatisfaction integratie in Sensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

34/89

online experience

Push & Pullin Sensation.com

Sensation pagina op Flickr

8/9/2019 Presentation Sensation the Case 2010 (Revised)

35/89

online experience

Push & Pullin Sensation.com

Flickr integratie in Sensation.com

8/9/2019 Presentation Sensation the Case 2010 (Revised)

36/89

online experience

Sensationonline in cijfers

8/9/2019 Presentation Sensation the Case 2010 (Revised)

37/89

online experience

Sensation onlinein cijfers (2009)

! /!0123!4'56'7')

! /!8193!#)$'7'!4'56'7'(%

! /!::1:3!,.;'>@!E6#F#4'!G$BH,I'%

! /!:>>J!;(6'$!&161>2

8/9/2019 Presentation Sensation the Case 2010 (Revised)

38/89

8/9/2019 Presentation Sensation the Case 2010 (Revised)

39/89

online experience

Vegroting van totale online presenceGehele online wereld en online beleving van het merk/event wordt

significant groter

8/9/2019 Presentation Sensation the Case 2010 (Revised)

40/89

online experience

En nog groter...Gebruikers die niet in de eigen online wereld komen in andere online

werelden in aanraking met het merk ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

41/89

online experience

En nog groter...Gebruikers die niet in de eigen online wereld komen, komen in andere

online werelden in aanraking met het merk ...

B l ijk Z k

8/9/2019 Presentation Sensation the Case 2010 (Revised)

42/89

online experience

Belangrijke Zakenvoor vergroting van de online presence

! K6)&')&!$)!56'7H.+L$)'%

! M'B$);!'$;')!+6)&')&

! NH.(H$);!%6+$.B'!+6)&')&

! NH.(H$);!6)B$)'!$C')&$&'$&')

8/9/2019 Presentation Sensation the Case 2010 (Revised)

43/89

online experience

Andere omgevingen

binnen ID&T

8/9/2019 Presentation Sensation the Case 2010 (Revised)

44/89

online experience

Andere omgevingen binnen ID&Tuniversele SSO-server met meer dan 10 identiteiten ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

45/89

online experience

Andere omgevingen binnen ID&Tkoppeling van verschillende sociale netwerken ....

8/9/2019 Presentation Sensation the Case 2010 (Revised)

46/89

online experience

Andere omgevingen binnen ID&Tintegratie van functionaliteiten diverse social platforms ...

d i bi &

8/9/2019 Presentation Sensation the Case 2010 (Revised)

47/89

online experience

Andere omgevingen binnen ID&Tdelen van functionaliteiten via diverse sociale platformen ...

d i bi &

8/9/2019 Presentation Sensation the Case 2010 (Revised)

48/89

online experience

Andere omgevingen binnen ID&Teigen online werelden worden steeds meer mash ups ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

49/89

online experience

Experience Site Sensation 2010WE CELEBRATE LIFE WITH HOUSE

8/9/2019 Presentation Sensation the Case 2010 (Revised)

50/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

51/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

52/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

53/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

54/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

55/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

56/89

8/9/2019 Presentation Sensation the Case 2010 (Revised)

57/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

58/89

online experience

Na 8 weken online .......

ruim 7100 leden ruim 1800 fotos

ruim 250 videos ruim 6000 berichten

8/9/2019 Presentation Sensation the Case 2010 (Revised)

59/89

online experience

Samengevat

! K6)&')&!$)!56'7H.+L$)'%

!M'B$);!'$;')!+6)&')&

! NH.(H$);!%6+$.B'!+6)&')&

! NH.(H$);!6)B$)'!$C')&$&'$&')

d

8/9/2019 Presentation Sensation the Case 2010 (Revised)

60/89

online experience

Hoe verder?

Wat is er veranderd?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

61/89

online experience

Wat is er veranderd?3 dingen .... de wijze waarop ....

! !"""!#$%&!'%#()*$+',!-,).)'/0,%

! !"""!#$%&!1,%$2,)2!3'44,%!3()2,%

! !"""!#$%&!+(+!,,%!1,&4'&&'%0!(#!*,%'%0!.(*,%

8/9/2019 Presentation Sensation the Case 2010 (Revised)

62/89

online experience

Dialoog

Wat is er veranderd?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

63/89

online experience

Wat is er veranderd?top down, schreeuwen, pushen is niet de manier ....

This is not the way

how to use twitter

......

Wat is er veranderd?

8/9/2019 Presentation Sensation the Case 2010 (Revised)

64/89

online experience

Wat is er veranderd?dialoog is wel de manier ....

Dialoog

8/9/2019 Presentation Sensation the Case 2010 (Revised)

65/89

online experience

Dialoogpraten, luisteren en anticiperen ....publishen, volgen en informeren ....

publishing /talking

following /listening

analyzing /informing

Conversation

8/9/2019 Presentation Sensation the Case 2010 (Revised)

66/89

online experience

Real Time

Real Time

8/9/2019 Presentation Sensation the Case 2010 (Revised)

67/89

online experience

Real Timecontinue conversaties ......

Real Time

8/9/2019 Presentation Sensation the Case 2010 (Revised)

68/89

online experience

Real Timecontinue conversaties ......

Live

8/9/2019 Presentation Sensation the Case 2010 (Revised)

69/89

online experience

Livetijdens evenementen de thuisblijvers betrekken ....

Business

8/9/2019 Presentation Sensation the Case 2010 (Revised)

70/89

online experience

BusinessIntelligence

Koppeling van data

8/9/2019 Presentation Sensation the Case 2010 (Revised)

71/89

online experience

pp gklantendatabase, social analytics en web analytics

Koppeling van data

8/9/2019 Presentation Sensation the Case 2010 (Revised)

72/89

online experience

pp gklantendatabase, social analytics en web analytics

= influencer

Koppeling van data

8/9/2019 Presentation Sensation the Case 2010 (Revised)

73/89

online experience

pp gklantendatabase, social analytics en web analytics

= influencer

less

less

less

lessbig

big

Open

8/9/2019 Presentation Sensation the Case 2010 (Revised)

74/89

online experience

pKarakter

Open

8/9/2019 Presentation Sensation the Case 2010 (Revised)

75/89

online experience

beschikbaar maken van data .....

Open

8/9/2019 Presentation Sensation the Case 2010 (Revised)

76/89

online experience

beschikbaar maken van data .....

Open

8/9/2019 Presentation Sensation the Case 2010 (Revised)

77/89

online experience

beschikbaar maken van data .....

8/9/2019 Presentation Sensation the Case 2010 (Revised)

78/89

Samengevat

8/9/2019 Presentation Sensation the Case 2010 (Revised)

79/89

online experience

op weg naar 3.0 .....

Push

Delen

Live

Samengevat

8/9/2019 Presentation Sensation the Case 2010 (Revised)

80/89

online experience

op weg naar 3.0 .....

! !M$.B66;OK6)

8/9/2019 Presentation Sensation the Case 2010 (Revised)

81/89

online experience

Resultaat

ResultaatEen Enterprise Platform dat Cross-platformMultichannel kan servicen en publishen ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

82/89

online experience

SHARED SERVICES

ASSET MANAGEMENT

RIGHTS MANAGEMENT

REACH

PUBLISHINGBRAND INTEGRATION

SALES

ORGANIC SALESDIRECT SALES

ENGAGEMENT

COMMUNICATION

PR/MARKETING

SENTIMENT MANAGEMENTRESEARCH MANAGEMENT

CUSTOMERCARE

SERVICE

INCIDENT HANDLING

Marketing & SalesLogistics Service

ResultaatEen Enterprise Platform dat Cross-platformMultichannel kan servicen en publishen ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

83/89

online experience

SHARED SERVICES REACH CUSTOMERCAREENGAGEMENT SALES

ResultaatEen Enterprise Platform dat Cross-platformMultichannel kan servicen en publishen ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

84/89

online experience

REACH ENGAGEMENT CUSTOMERCARESALESSHARED SERVICES

ResultaatEen Enterprise Platform dat Cross-platformMultichannel kan servicen en publishen ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

85/89

online experience

SHARED SERVICES CUSTOMERCAREENGAGEMENTREACH SALES

Marketing & SalesLogistics Service

ResultaatEen stekkerdoos...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

86/89

online experience

!!N,')!7.(.7&'(

!!*,,B$+.&$'!6).GL.)7'B$I7

!!Q+L..B4.('!6,5'&

ResultaatBediening van het Social Media landschap ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

87/89

online experience

8/9/2019 Presentation Sensation the Case 2010 (Revised)

88/89

online experience

Naadloze samenwerking met Flogs ...

8/9/2019 Presentation Sensation the Case 2010 (Revised)

89/89

online experience

Dank voor de aandacht!

Er is altijd wel iets dat men wil weten .........