Introducing

Shin Communication

SHIN COMMUNICATION

SHIN COMMUNICATION

WHO WE ARE

Shin Communication is a young public relations and marketing

communication agency, with a significant background

FACTS

Formed in January 2008 by Simona Labianca

Based close to Milano

FOCUS

Shin Communication has a strong specialisation in the high technology

market as well as in electronics and in consumer goods ones

METHODS

Shin Communication can count on a close relationship with the client.

The Agency listens to the client’s needs and has a pragmatic approach

to Public Relations in order to guarantee the maximum return of

investment

SHIN COMMUNICATION

Shin Communication is a communication agency founded upon the

experience of Simona Labianca. In over fifteen years of activity in the

sector, she has developed skills in corporate communications, press

office, events organisation and advertising.

Shin Communication offers support in communication management,

which is a necessary investment for creating a competitive advantage

and business in the long run. The communication strategy is elaborated

in close cooperation with the client. Therefore it is tailored to generate

communication awareness and strengthen product identity in the

respective markets.

Shin Communication, along with Simona Labianca, has developed over

the years particular attention to BtoB and BtoC communications in

many sectors including electronics, automation, IT, consumer

electronics as well as construction, automation, catering, tourism,

telecommunications, broadcasting, light engineering and industry.

SHIN COMMUNICATION

The agency’s know-how is based upon knowledge of the scope of

activities in publishing and the dynamics of the editorial departments

and their timing. Shin Communication thus offers expertise in complex

and integrated communication projects, strong flexibility and

dynamism, measurement of projects and personal attention to the

client.

The agency teams up with qualified worldwide partners to develop

international communication campaigns.

Shin Communication works closely with Publifarm, a

creative design agency based in Bergamo which develops

graphic designs, packaging, visualization and advertising

for agency’s clients.

SHIN COMMUNICATION

press office

monitoring editorial calendars, writing short texts and dispatching

press material

maintaining contacts with journalists

organising and managing meetings with the press, conferences,

press briefings and interviews

organising events, congresses, road shows and providing support at

trade fairs and exhibitions

writing technical texts and case studies; translating articles

SERVICES

SHIN COMMUNICATION

ACTIVE CLIENTS

Brady

Dovedormo.it

Enea

EasyStanza.it

Fujitsu Semiconductor Europe

Linear Technology

MarkMonitor

Stelvio Kontek (formerly Kontek Comatel & Stelvio)

SHIN COMMUNICATION

SIMONA LABIANCA EXPERIENCE OF PR WITH:

Tektronix ABB Robotis ASE

Intersil Liebert Progress Software

Nec Tensilica Omron

Toshiba 3M Touch Systems Coemar

Poliedra Enea Italia Telelogic

Sesamo Esab Honda Asimo

Archos Sony Microlease

Laserline Messe Basel Fujitsu Services

SupplyON Western Digital Vicor

Discreet & Autodesk Location Services formerly part of Autodesk

Moroccan Tourism Office Board Roxio

SHIN COMMUNICATION

CASE STUDY: Stelvio Kontek – introduce the new company

The Business Objective was to introduce the new company after the merge of two important

industrial Italian companies: Kontek Comatel and Stelvio.

The two companies operated in the same electronics sector but with different products and target

audience.

The Communication Objectives were to reinforce the image of the company among the technical

press and positioning it and its products roadmap. The communication campaign included press

relations, internal communication, design of collateral material and company identity.

Designed the new SK presentation delivering the company message, trained the personnel for the

presentation and the tour of the plant.

Organised the open house & press event followed by a business lunch with the selected media in a

suggestive location on the Como lake.

Results: 30 editors attended the open house trip and conference, with several articles published

after the event. Secured three interviews with local press newspapers.

SHIN COMMUNICATION

Problematic: Run press and public relations campaign for promoting Marrakech towards targeted

segments such as Luxury, Family, Golf, Wellness, Sport and Art in Italy. Generate a strong media

impact around Marrakech and its new image through the set up of a dedicated Press Relations’ plan

using different PR tools, supported by the lead agency.

Mission: Consolidating the Marrakech destination presence in the Italian market, promoting its

reputation in all market segments.

� Create awareness within selected and targeted media areas;

� Deliver a strong message that Marrakech is a “magic” place to visit and discover giving

tailored information about venues, riad, surrounding, sport facilities and so on;

� Maintain a constant relationship with the selected media, assuring to deliver always

valuable and proper information.

Results: built relationship with the local MNTO, established and maintained the selected media list,

dispatched press information, managed and attended the press trips.

49 Italian editors attended the press trips from March to November 2010

80 articles published in 10 months and about 15 to be published in the following months.

The articles are the result of the press trips as well as the constant follow up with the selected

media providing them press material, information and images.

CASE STUDY: Red by Marrakech Campaign

SHIN COMMUNICATION

Simona Labianca counts on 15 years of expertise achieved in a B2B

communication agency where she was responsible for a team of 3

people. She was working with her clients on the day-to-day activities

and was in constant contact with the press. Over the last 15 years,

Simona managed programmes for leading companies including Fujitsu

Microelectronics, Tektronix, Progress Software, Liebert, Sony Europe,

Discreet (Autodesk), Eigner, Telelogic, Archos, ABB Robotics, Esab

Welding Systems, Moroccan Tourism Board Office, Coemar.

Simona is used to work within international agency networks managed

by a lead agency.

SIMONA LABIANCA BIO

SHIN COMMUNICATION

The Japanese character SHIN has several meanings including heart, mind, courage, spiritand also intimate essence. From a “graphic representation” point of view, Shin takes on the stylised shape of a heart with its atria and ventricular. The Shin character can also be

represented as a man steering a boat with the rudder. This image is very suggestive if one

pictures a helmsman on the “sea” of communication, who has to make the right decisions

to survive and be in control.

This “helmsman” is the mind, spirit, heart...

Shin Communication devotes itself to the communication process

with the heart, mind and courage to communicate.

SHIN COMMUNICATION

Thank you for the attention

Shin Communication

Simona Labianca

Via Monegherio, 6 – 20090 Cesano Boscone MI - Italy

simona@shincommunication.com

Tel. +39 02 39547601 – Mob. +39 340 0571 697

www.shincommunication.com