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Audience

ResearchBy Paris Callender-Ferrier

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INTRODUCTION

 WHO ARE FAC T ??

W H AT  I S  F AC T ? ? 

 W HA T  D O

  T H E  

 D O ? ?

W H   D O  T H E   D O  

T H I S ? ? 

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!ues"i#nnaires

• An#ny$#us• O%en &

Cl#sed

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'O(POP

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FOCUS )ROUP

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O*erall +r#$Audience analysis

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,are"in. Research-C#$%e"i"#r Analysis/

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,are"in.Research0Ad*er"ise$

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,are"in. Research-Sec#ndary Research/

ll +

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O*erall +r#$Audience Analysis/

d i h

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Pr#duc"i#n research-Plannin./

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i d

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E3ui%$en" andedi"in. s#+"4are

Canon XF-305

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Cas"in. Hire

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O'ER'IEW

!UESTIONS