Time Equities, Inc. & Bruner Realty Management Company

Stonebridge & Harbor House CondominiumsMadison, Wisconsin

Created by: Jennings Social Media Marketing

Time EquitiesTime Equities is a real estate development firm located in lower Manhattan. Time Equities, Inc. is a privately held, full-service real estate company. Currently, the company owns over 16 million square feet of property in 25 states and 4 Canadian provinces and have about 6 million feet of development projects. Its properties include office, industrial, retail and residential property types.Opportunity

Why Internet Marketing: With nearly 70 percent of searchers utilizing Google, Yahoo or other search engines, an online brand strategy to create awareness and to affect sales was necessary.

ChallengesBoth Stonebridge & Harbor House had a very small presence online including the Bruner Realty Web site and we did not have enough content from previous print and radio marketing initiatives that was usable.

Bruner Web site MarketingThe Bruner Realty site, before we began the social media marketing

campaign, included both properties on one Web site.

Bruner Marketing

Our response to a limited online branding & keyword strategy

Social Media Launch

Jennings Social Media Marketing launched a comprehensive social media marketing campaign and developed two blog sites built on WordPress to increase Stonebridge &

Harbor House’s Internet profile.

Identified keywords for search engine optimization.

Performed an online assessment to identify key influencers.

Developed social media marketing press release with search engine optimization, news placements and several components including digital photos and videos.

More Details

Successful Outcomes

Social Media Press Releases

Press Release strategy was developed to include highly-

searched key phrases and targeted content.

Link to YouTube Channel

Links directed traffic to blog

sites

Press Release for June 26, 2009On Marketwire

Press Release for July 23, 2009On Marketwire

Press Release for Sept. 01, 2009On Marketwire

Social Search Engine Strategy

“In a recent study at Penn State, results showed that about 80-percent of online searches are informational in nature, whereas

10-percent are navigational and another 10-percent are transactional.”

“The study explains that nearly 70 percent of searchers use search engines as their point of entry on the Web.”

Social Search Engine Strategy

Keyword searches resulted in first

page Google placement: Madison, Wisconsin

condominiums, Madison

Stonebridge, Madison Harbor

House and Bruner Realty

Sep 01, 2009 Press Release

KeywordsMadison Real Estate Management Company Uses Social Media to Launch Public Awareness Campaign on $8,000 Federal First Time Homebuyer Tax Credit

Google Results

Google ResultsJun 26, 2009 Press Release

KeywordsMadison Condominiums Near East Towne Promoted via Social Media

Jul 23, 2009 Press Release

KeywordsNational Real Estate Condo Developer 'Bullish' on Madison, Wis. Condominium

Google Results

Video on the first page

Keywordsmadison Wisconsin condos

Google Results

Video, Twitter and MetaCafe listing on the first page

KeywordsStonebridge condos Madison

Google Results

Video, Flickr and Condo.com pickup of the press release on the first page

Keywordsharbor house Madison

Google Results

National News Pickups

National News Pickup

USA Today

Number of monthly visitors to site:

44,459,335 visits

13,870,652 unique visitors

National News Pickup

MarketWatch

Number of monthly visitors to site:

25,821,748 visits

5,491,354 unique visitors

National News Pickup

ReutersNumber of monthly visitors:

14,151,631 visits6,499,338 unique visitors

Social Media Release Pickup

Business ExchangeReceives

8,379,013 visits per month5,715,102 unique visitorsper month

Social Media Release Pickup

PRLog receives1,273,997 visits monthly.1,087,825 unique visitorsper month

EstateAnalyticsreceives3,903 visits monthly3,903 unique visitors permonth

Social Media Release Pickup

Hotklix245,368 visits monthly166,523 unique visitors

Topix10,352,090 visitsmonthly3,918,765 unique visitors

IntoMobile730,531 visits per month597,932 unique visitors

Viral Videos

Three videos on YouTube, MetaCafe, and Condo.com, viewed 1,026 times and on the front page of Google

Flickr

Almost 200 pictures loaded to Flickr. Each and

every picture was tagged with

strategic search keywords.

Pictures show up on first page of Yahoo Image

search.

Social Networking

10ants1,230 visits monthly

1,230 unique visitors

Condo.com383,544 visits monthly272,672 unique visitors

Facebook2,202,528,780 visits monthly

122,220,617 unique visitors

Twitter148, 651l 794 visits monthly23, 579, 044 unique visitors

Facebook Fan Pages

Twitter Accounts

Influential Twitter FollowersLaura Timmons (GoHeadOverHeels) -5,089 followers

SistersTalk Radio (SistersTalk) – 10,621 followers

94.1 WJJO Madison (WJJO) – 1,632 followers

Wisconsin Cheese (WisCheese) – 2,651 followers

Kathy Caya (madtownbabe) – 1,699 followers

Wisconsin Beautiful (wi_vacation) – 1,740 followers

Example Twitter Followers

10ants Colonies

Thank You