About us

Martin van der Meij

The journey of Display

o De Telegraaf #1 Dutch newspaper

o Telegraaf.nl largest news website o 1.5B impressions per month o Reaching more than 5 million monthly unique users, on 16m devices o 100+ Packages for sale

How it was… Oligopoly

Current situation… Free Market

“Simple can be harder than complex” - Steve Jobs

THIS TAKES US ROUGHLY 16 HOURS

Promiss

Reality

Goal

About us

TMG Strategy

About us

Travel Automated trading

Basic goals o System independent o API connects everything o Workflow efficiency for advertisers and agencies o Trading per impression. Smaller Q at scale

About us

Travel Next steps

Phases in media buying o Using an agency o Using a 3th party specialist o Do it yourself

About us

Travel Walled Gardens

However

Why walled gardens o Optimize revenue for intermediaries o Exclude competition o Dictate standarization

Advertiser

DSP Agency / Trading Desk

Basic: Technology Conflict

About us

TMG Approach Partnerships

Don’t bring a knife to a gun fight

Sca

le

Relevancy

Billions invested into Tech / Data Aggregation

Publishers

Advertisers

Intermediaries Ad-Tech / Agencies

The Value-Chain is Broken

Source: WFA Guide to Programmatic Media

“60% of transaction value consolidated by intermediaries.”

Partnerships became crucial

Sca

le

Relevancy

Billions invested into Tech / Data Aggregation

Publishers

Advertisers

Thank you

@martinvdmeij

imartin@publishermarket.com