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presentation to the #cjfforum, april 19, 2011

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Peace, Order and Googleable Government

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My presentation to the Canadian Journalism Foundation Forum on April 19, 2011. The forum was titled "Social Media Meets Traditional Election Coverage" and explored the role of social media in campaigns and political journalism during #elxn41.

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Page 1: Presentation to the #cjfforum, April 19, 2011

Peace, Order and Googleable Government

Page 2: Presentation to the #cjfforum, April 19, 2011
Page 3: Presentation to the #cjfforum, April 19, 2011
Page 4: Presentation to the #cjfforum, April 19, 2011

• focus group• insight into what’s sticking• broadcast media: “passive consumption” model• social media: feedback/“active participation” model

Page 5: Presentation to the #cjfforum, April 19, 2011
Page 6: Presentation to the #cjfforum, April 19, 2011

amplifier effect

original contentconversation

Page 7: Presentation to the #cjfforum, April 19, 2011

rise & fall of the issues

Page 8: Presentation to the #cjfforum, April 19, 2011

elements of conversation

Page 9: Presentation to the #cjfforum, April 19, 2011

hootsuite.com

Page 10: Presentation to the #cjfforum, April 19, 2011

klout.com

hootsuite.com

Page 11: Presentation to the #cjfforum, April 19, 2011

hashtags (keywords like #elxn41, #youthvote)

Page 12: Presentation to the #cjfforum, April 19, 2011

http://twitter.com/fullduplexca/elxn41-bq

elxn41-cpcelxn41-gpcelxn41-lpc

elxn41-ndpelxn41-other

Twitter lists of candidates by party

Page 13: Presentation to the #cjfforum, April 19, 2011

MarkBlevis.com@markblevis613-762-9704

website coming soon!


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