presentation to venture north, march 2016
TRANSCRIPT
PowerPoint Presentation
DornochMarch 13, 2016
Steve KeenanTravelPerspective
How communities can thrive in telling their own tourism stories..
+
+
Lilian Groves, Durham Cathedral
+
Welsh Valley ambassadors
+
The Welsh Valleys: valleys.co.uk
+
Your people
+
Your people
+
William Bakker, Think! SocialBe clear about what you offer. Make a stand about what you are and what you focus on. Dont try to be something to everyone. Have a laser focus and own what youre best at.Self determination is key for defining how you want visitors to see a place
+
New role for national tourist boardsTo facilitate creativityOne of the single biggest requirements for growth lies in our own hands: working together asa collective to a common agenda - (Scottish Tourism Alliance 2020 Vision)
+
New role for national tourist boardsTo facilitate creativityTo be a distributing media company
+
+
New role for national tourist boardsTo facilitate creativityTo be a distributing media companyTo be a hub of digital excellence to help the entire DMO region (Digital Tourism Scotland, 2015)
+
Scottish Tourism Week 2016
Please follow us on Instagram at scottishtourismweek and remember to hashtag #STW2016
+
+
How to be a better Instagrammer
+
+
Strengths of Venture North?Surf and seasportsThe weather: Northern Lights, dark skies, Shipping ForecastBirding and wildlifeThe 500 mile roadtrip: castles and history
+
HEBRIDES, FAIR ISLE, CROMARTY17
The people
+
The people: Iceland Pt 2
+
ICELAND ACADEMYSUSTAINABILITY19
Community tourism benefits
+
Venture North: the five year planWork out what you stand for and what you excel atCreate a digital communityAnd a video/image team: colleges, brands, enthusiastsSupport from national body: stats, research, support, moneyWork with your biggest supporters ambassadorsIdentify who can write/edit, your Destination ReportersLiaise/share ideas with neighbours eg., Moray SpeysideStick with it: digital will be top dog but will take time
+