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Thursday, 26 August 2010
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Thursday, 26 August 2010
RECRUITMENT
1
Thursday, 26 August 2010
RECRUITMENT
1
Jamal Sahel
Thursday, 26 August 2010
2Listening And
Communication
Thursday, 26 August 2010
2Listening And
Communication
Thursday, 26 August 2010
2Listening And
Communication
+Critical Listening
+ Informative Listening - Requires concentration on message
+Relationship Listening - Helps you sympathise with both candidates and clients. ‘Silence is golden’
+Discriminative Listening - Actively listening to the tone, pitch and force of the speaker. Also aides in sorting fact from fiction and prioritise tasks/expectations and motivating factors.
Thursday, 26 August 2010
3Determination And
Resilience
Thursday, 26 August 2010
3Determination And
Resilience
Thursday, 26 August 2010
3Determination And
Resilience
+Honesty - Strong foundations for being determined and proactive. The clearer and truer your ‘mission statement’, the more determined and proactive you will be in successfully completing the task (mission)
+Proactive and hardworking - Often go hand in hand. To be hardworking, you have to be proactive.
Thursday, 26 August 2010
4Competitiveness
Thursday, 26 August 2010
4Competitiveness
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4Competitiveness
Thursday, 26 August 2010
4Competitiveness
+Monetary - The marriage between personal and corporate targets and consequences makes for a more driven and focused consultant and more profitable company.
+Performance against peers/external competitors - Helps you understand your position within the company, sector or market as a whole.
Thursday, 26 August 2010
5Understanding Clients And Candidates
Thursday, 26 August 2010
5Understanding Clients And Candidates
Thursday, 26 August 2010
5Understanding Clients And Candidates
Thursday, 26 August 2010
5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
Thursday, 26 August 2010
5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
Thursday, 26 August 2010
5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
Thursday, 26 August 2010
5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
+Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)
Thursday, 26 August 2010
5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
+Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)
Thursday, 26 August 2010
5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
+Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)
+Wants and Needs - Makes for smoother business transactions and longer term repeat business.
Thursday, 26 August 2010
6
Thursday, 26 August 2010
INDUSTRY RESEARCH
6
Thursday, 26 August 2010
MARKETING 7
Thursday, 26 August 2010
MARKETING 7
Thursday, 26 August 2010
MARKETING 7
+Process by which companies create customer interest in products or services.
+Generates the strategy that underlies sales techniques, business communications and business development
+Helps build customer relations
+Used to create, identify and highlight needs and wants of customer.
Thursday, 26 August 2010
MARKETING (contiued)8
+Social Marketing:
Thursday, 26 August 2010
MARKETING (contiued)8
+Social Marketing:
PRODUCT SOLUTION
PROMOTION
PRICE
INFORMATION
VALUE
PLACEMENT ACCESS
Thursday, 26 August 2010
MARKETING (contiued)8
+Social Marketing:
PRODUCT SOLUTION
PROMOTION
PRICE
INFORMATION
VALUE
PLACEMENT ACCESS
Thursday, 26 August 2010
Public Relations (PR)
9
Thursday, 26 August 2010
Public Relations (PR)
9
Thursday, 26 August 2010
Public Relations (PR)
9
+ Is an industry concerned with maintaining the public image of high profile individuals, commercial businesses and organisations (also non profit organisations )
+ Involves the maintaining of communication streams between a client, and its public
+ Is often misunderstood to be advertising, but is an alternative to advertising.
Thursday, 26 August 2010
10
Thursday, 26 August 2010
Advertising
10
Thursday, 26 August 2010
Advertising
10
Thursday, 26 August 2010
Advertising
10
Thursday, 26 August 2010
Difference between PR and advertising
11
Thursday, 26 August 2010
Difference between PR and advertising
11
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
12
Thursday, 26 August 2010
RIVAL COMPANIES AND KEY COMPETITORS
12
Thursday, 26 August 2010
Major Players 13
Thursday, 26 August 2010
Major Players 13
Thursday, 26 August 2010
Major Players 13
Thursday, 26 August 2010
Major Players 13
+ Specialise in 10 sectors.
+Cover agency, private, public and non profit organizations.
+Only have 2 PR consultants (Davina Forbes and Jon Gloyne). It is the second lowest staffed division within the company. Both consultants have 3 years of experience in the company each.
+Company seems to pride themselves on industry knowledge above and beyond anything else. ‘Our consultants are all ex-industry experts who know exactly what to look for when finding your next superstar’
Thursday, 26 August 2010
Major Players 14
Account Managment/Planning Business ServicesContent and Editorial Creative and Design Creative servicesDigital Sponsorship and Evenets MarketingPRResearch Insight and AnalysisSales
Composition of advertised jobs (by sector)
Thursday, 26 August 2010
Major Players 14
13.7%
2.7%1.2%
11.7%
4.8%
24.2%
3.1%6.0%
21.6%
7.6%3.3%
Account Managment/Planning Business ServicesContent and Editorial Creative and Design Creative servicesDigital Sponsorship and Evenets MarketingPRResearch Insight and AnalysisSales
Composition of advertised jobs (by sector)
Thursday, 26 August 2010
Major Players 14
Account Managment/Planning Business ServicesContent and Editorial Creative and Design Creative servicesDigital Sponsorship and Evenets MarketingPRResearch Insight and AnalysisSales
Composition of advertised jobs (by sector)
Thursday, 26 August 2010
Michael Page 15
Thursday, 26 August 2010
Michael Page 15
Thursday, 26 August 2010
Michael Page 15
Thursday, 26 August 2010
Michael Page 15
+ Market themselves as ‘professional services’ recruitment company.
+Have 3700 employees, over 100 offices 28 counties worldwide.
+ 18 main sectors.
+ values as a company - Pride - Passionate - Never give in - work as a team - make it fun.
+68% of revenue generated outside the UK.
Thursday, 26 August 2010