Download - Presentation2
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1
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1
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RECRUITMENT
1
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RECRUITMENT
1
Jamal Sahel
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2Listening And
Communication
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2Listening And
Communication
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2Listening And
Communication
+Critical Listening
+ Informative Listening - Requires concentration on message
+Relationship Listening - Helps you sympathise with both candidates and clients. ‘Silence is golden’
+Discriminative Listening - Actively listening to the tone, pitch and force of the speaker. Also aides in sorting fact from fiction and prioritise tasks/expectations and motivating factors.
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3Determination And
Resilience
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3Determination And
Resilience
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3Determination And
Resilience
+Honesty - Strong foundations for being determined and proactive. The clearer and truer your ‘mission statement’, the more determined and proactive you will be in successfully completing the task (mission)
+Proactive and hardworking - Often go hand in hand. To be hardworking, you have to be proactive.
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4Competitiveness
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4Competitiveness
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4Competitiveness
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4Competitiveness
+Monetary - The marriage between personal and corporate targets and consequences makes for a more driven and focused consultant and more profitable company.
+Performance against peers/external competitors - Helps you understand your position within the company, sector or market as a whole.
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5Understanding Clients And Candidates
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5Understanding Clients And Candidates
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5Understanding Clients And Candidates
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5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
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5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
Thursday, 26 August 2010
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5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
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5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
+Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)
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5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
+Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)
Thursday, 26 August 2010
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5Understanding Clients And Candidates
+Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee
+Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits)
+Wants and Needs - Makes for smoother business transactions and longer term repeat business.
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6
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INDUSTRY RESEARCH
6
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MARKETING 7
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MARKETING 7
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MARKETING 7
+Process by which companies create customer interest in products or services.
+Generates the strategy that underlies sales techniques, business communications and business development
+Helps build customer relations
+Used to create, identify and highlight needs and wants of customer.
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MARKETING (contiued)8
+Social Marketing:
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MARKETING (contiued)8
+Social Marketing:
PRODUCT SOLUTION
PROMOTION
PRICE
INFORMATION
VALUE
PLACEMENT ACCESS
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MARKETING (contiued)8
+Social Marketing:
PRODUCT SOLUTION
PROMOTION
PRICE
INFORMATION
VALUE
PLACEMENT ACCESS
Thursday, 26 August 2010
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Public Relations (PR)
9
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Public Relations (PR)
9
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Public Relations (PR)
9
+ Is an industry concerned with maintaining the public image of high profile individuals, commercial businesses and organisations (also non profit organisations )
+ Involves the maintaining of communication streams between a client, and its public
+ Is often misunderstood to be advertising, but is an alternative to advertising.
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10
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Advertising
10
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Advertising
10
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Advertising
10
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Difference between PR and advertising
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Difference between PR and advertising
11
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
![Page 51: Presentation2](https://reader037.vdocument.in/reader037/viewer/2022103014/54b79f394a79591d4a8b48f6/html5/thumbnails/51.jpg)
Difference between PR and advertising
11
ADVERTISING PUBLIC RELATIONS
EXPENSE
CONTROL
LONGEVITY
RECEPTION
CREATIVITY
LOCATION
AUDIENCE
CONTACT
EVENTS
Paid Space Free Coverage
Creative None
Discretional Once
Knowledge Indirect
Full News based
In-House Varied
Target Audience Hook Editor
Limited Unlimited
Humble Speculative
WRITING SYTLE Commercial messages Non Commercial Messages
Thursday, 26 August 2010
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12
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RIVAL COMPANIES AND KEY COMPETITORS
12
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Major Players 13
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Major Players 13
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Major Players 13
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Major Players 13
+ Specialise in 10 sectors.
+Cover agency, private, public and non profit organizations.
+Only have 2 PR consultants (Davina Forbes and Jon Gloyne). It is the second lowest staffed division within the company. Both consultants have 3 years of experience in the company each.
+Company seems to pride themselves on industry knowledge above and beyond anything else. ‘Our consultants are all ex-industry experts who know exactly what to look for when finding your next superstar’
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Major Players 14
Account Managment/Planning Business ServicesContent and Editorial Creative and Design Creative servicesDigital Sponsorship and Evenets MarketingPRResearch Insight and AnalysisSales
Composition of advertised jobs (by sector)
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Major Players 14
13.7%
2.7%1.2%
11.7%
4.8%
24.2%
3.1%6.0%
21.6%
7.6%3.3%
Account Managment/Planning Business ServicesContent and Editorial Creative and Design Creative servicesDigital Sponsorship and Evenets MarketingPRResearch Insight and AnalysisSales
Composition of advertised jobs (by sector)
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Major Players 14
Account Managment/Planning Business ServicesContent and Editorial Creative and Design Creative servicesDigital Sponsorship and Evenets MarketingPRResearch Insight and AnalysisSales
Composition of advertised jobs (by sector)
Thursday, 26 August 2010
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Michael Page 15
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Michael Page 15
Thursday, 26 August 2010
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Michael Page 15
Thursday, 26 August 2010
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Michael Page 15
+ Market themselves as ‘professional services’ recruitment company.
+Have 3700 employees, over 100 offices 28 counties worldwide.
+ 18 main sectors.
+ values as a company - Pride - Passionate - Never give in - work as a team - make it fun.
+68% of revenue generated outside the UK.
Thursday, 26 August 2010