7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

1/8

ReverseInnova+ontoAccelerate

theNewMobility

MapcourtesyofGCCA(2013)

PeterAdriaens,PhD,BCEEMProfessorofEntrepreneurshipandStrategy

RossSchoolofBusiness

TheUniversityofMichiganatAnnArbor

7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

2/8

TechnologyAdop.on:Impactof

ReverseInnova.on

Adriaensetal,2013

Theelectricvehicleisatrickledowninnova+on,andfrac+onal

ownershipatrickleupinnova+on

7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

3/8

ImpactofKnowledgeSpillover

EffectsfromOutsourcing

Adriaensetal,2013

1 Cost-innova.on,applica.oninnova.on,businessmodelinnova.on2 Deployedinemergingeconomiesthatinnovateinaresource-and

consumerbuyingpower-constrainedenvironment

3 Radicalshiinhowproductsandservicesaredesigned

7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

4/8

FutureMobilityValueSystems:EntryPosi.onsforOld/NewFirms

7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

5/8

willcauseamassivevaluechainshiHwith

opportuni+esbeyondthevehicle

7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

6/8

thisincludesconnec+vitybutwhereisthe

valuetobecaptured?

Safety

Accidentpreven.on

Timesavings

Insurancebenefits

Hugeinvestmentsininfrastructureanda

commitmentfromautomakers

andsupplierstoequipvehicleswiththetechnology

Automakersandconsumershavetobesoldonthe

economicbenefitsofthe

concept

7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

7/8

Asnewandestablishedcompaniesposi+on

themselvesinthenewmobilitytechnological

andbusinesstransforma+on

Adriaensetal,2013

7/29/2019 presentation_file_52406d86-9104-4c7e-ba08-49aaac102202

8/8

doespartoftheanswerresideinreverse

innova+onstrategies?

Adriaensetal,2013

1 Customizeproductsandservicesatthelateststageinthevalue

chain;

2 Stripoutcomplexitywithoutsacrificingthecustomerexperience;

3 Highdegreeofcustomiza.on,byre-usingunderlyingplaYorms;

4 Incorporatelateralthinkingandinvestincapabilityadjacencies;

5 Partnersinemerginganddevelopingmarketsautonomyto

developproductdesignswhile

leveragingthebrand,reach,

systemsandexperienceofthe

industryleaders