PRESENTED BY

‘Digital India Week’

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Rationale behind Digital India Week

• Digital India is a massive attempt by government to transform the society and economy and to empower citizens through Digital Infrastructure as a Utility to Every Citizen, Governance & Services on Demand, Digital Empowerment of Citizens

• Digital India is a transformative program and its success requires– Supply side - Government at all levels is fully aware and equipped to

understand and implement the program– Demand Side- Citizens are aware of its services and benefits– All stakeholders including industry, academia and media work together

for the success of the program• Digital India to be kick started though a large scale Awareness and

Communication event like Digital India Week (DIW)• Digital India Week to be coordinated by DeitY (NeGD) and

implemented by all the Ministries

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Objectives of DIW-“ Inform, Educate & Engage”

• Inform citizens about the vision, services and benefits of Digital India

• Organize events at large number of Digital Point of Presence ( CSCs, Post Office, Schools, GPs etc)

• Connect netizens through Social Media campaigns and events• Popularize and expanding the reach of existing e services• Plan and launch new services for citizens during the week• Educate citizens on functional digital literacy, cyber security, cyber

hygiene • Incentivize, motivate and connect citizens with Digital India program• Communication in vernacular languages as far as possible

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Summary of Proposed Pre-Events

• Social Media Campaign (‘I support Digital India’ for Net-connected urban and semi-urban population especially youth) by Hon’ble PM

• Activities in Gram Panchayats, Schools, Colleges and Universities.

• Mailers and Broadcast of PM’s message to eService users across various Digital platforms

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D Day – Hon PM’s proposed program

Event Attribute Event Details

Proposed Date

Location

Remote locations 50-100 schools/ (Colleges/ IITs/ NITs)

Invitees Government Officials, Industry, Students, Media etc

Activities Achievements highlights in film, Launches, Addresses etc.

Theme Digital India – Idea to Reality

Curtain raiser Mann ki baat

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National eServices –Proposed for Launch

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eServices Digital Locker

E-HospitalE-Basta

Electronic Manufacture Cluster & Skill Development

India Digitization Program

National Scholarship Portal

Bharat Net

Next Generation Network

India Post CSC

Thematic Events after PM’s program

Theme Education Skill & Youth

Health, W&CD

Agriculture, Rural Dev & Panchayati Raj

Industry & Mfg. & Business

Urban Dev, Tourism & Culture

Financial Inclusion & Economic Growth

National

State/ District

Optional Optional Optional Optional Optional Optional

CSCs

OtherSchools, Colleges etc.

Health and Anganwadi Centres

Gram Panchayats, etc

Registrar of Cos, SME hubs etc.

Municipalities, Cultural centres, etc.

Banks, Post Offices, Insurance outlets etc.

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Lead Ministries to organise these thematic events.

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Thank You

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