PRESENTED BY: NICOLE JOLIE

CEO OF SOCIALLY SMASHING, INC.

SAN JOSE SOCIAL MEDIA MEETUP GROUP

Socially Smashing, Inc.

The Top 10 Strategies to Get More Engagement, Likes, Comments, and Shares on Your Posts So That You

Create a BIGGER Presence for your Brand On Facebook!

Socially Smashing, Inc.

I’m Nicole Jolie

Socially Smashing, Inc.

Who I Am• President and CEO of Socially Smashing, Inc• In this Business of Online Marketing since early 2005• My BIG MOMENT OnLine Marketing Was When I started

my own brand of Coaching for My Triathlon Team Called Nix Tri Planet

• NASM CPT• USAT, USA Cycling, Swimming and Track and Field Coach

Socially Smashing, Inc.

WHY You SHOULD Listen to Me• Because I’ve made the mistakes you’re going to make• Because I’ve spent over $100k learning, investing, and

creating my brand online• Because I have an excellent story that I will share at the

end of this presentation if I have time…

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WHY You Want to Use Facebook

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First, I can’t Help You If…• You Hate Facebook

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The Great News Is…I Can Help YOU• Because I know a great deal more than most people

about Facebook. First, let’s get a little bit deeper into Facebook

• Q2 2014 Earnings on Facebook• 2.5Billion in Revenue• 885Million Net Profit• 60% from Mobile Ads• Up From 1.46Billion in 2013• 1.2Billion Users• 945Million Mobile Visitors Per MONTH/ up 60% from last

year

Socially Smashing, Inc.

Strategy #1• Start a Facebook Business Page

• https://www.facebook.com/business/

• Measure Your Audience with Audience Insights in the Facebook Ad Manager

• https://www.facebook.com/ads/audience_insights

• Create a Funnel that Will Deliver Your Valuable Content for FREE to your Audience (yes, the funnel diagram is coming up)

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And Then Optimize with FB Ads

Ad Appears in newsfeedPage Post Ads set

for newsfeed only (include mobile)

Note size of ad in newsfeed compared to right column postage stamp ad = higher CTR

Simple Design Opt-In Landing

PageNewsfeed ads (Desktop & Mobile) yield high CTR for low CPC

68 – 72% converting opt-in page with simple newsfeed ads = more $’s in your pocket for lower ad cost =

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Strategy #2 Value• Posting Valuable Content

• Link from your blog/Website that is graph search optimized and SEO’d using Yoast

• Also Link From• Twitter• Pinterest• YouTube• LinkedIn

Create valuable content and a FREE LeadMagnet to give away that is pure “value add” for your customer

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Idea for LeadMagnet• Real Estate and Divorce Attorneys

• Writing up a LeadMagnet that addresses the stresses of divorce, separation, etc. at the end of the LeadMagnet you give your information and about 5 resources they can use to ‘get over it’ easily…

• Use your imagination• Create your value added proposition• Make sure to have a call to action at the end

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Strategy #3 Repurpose

• TIP: To drive more traffic to any specific Facebook Page post,

1. take the permalink (unique URL) which is the timestamp,

2. shorten with goo.gl or bit.ly, (*there are more in “resources”)

3. and send it out as a tweet on Twitter • inviting your followers to join the discussion regarding whatever topic you've

posted about making the CTA (Call To Action) compelling enough for them to “click”

• Use Hootsuite and Socialoomph to schedule an automatic post!

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Strategy #4 What Gets Their Attention?

When you post, ask yourself, “would I share this?”

If you don’t like posting, then find someone who you can train to do this for you.

The goal is to get people to share, like, and comment on your posts by creating a common ground that’s SAFE for them.

Socially Smashing, Inc.

Strategy #5 Your Audience Wants What You Have – Give It To Them!

In one hour this received 252 Likes, 19 comments and 388 shares…do you think this resonates with a few people in this niche?

In one hour this received 252 Likes, 19 comments and 388 shares…

do you think this resonates with a few people in this niche?

Socially Smashing, Inc.

Strategy #6 Create Kewl Content

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Strategy #7 Sharing is Caring• Tip: Use content in a targeted ad using Power Editor and

promote that post.• Create ‘buzz’ for your brand by targeting a specific Niche

you’ll find you get a higher CTR% (click through rate) with a compelling call to action and highly engaging content.

Socially Smashing, Inc.

Strategy #8 Embed Your Facebook Posts Into Your Website

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Strategy #9 Comment in Groups

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Strategy #10 Hashtags and @ Mentions

• 1. #HASTAGS• #tags help you to delineate your content and get you seen when

people are searching for that particular #tag, e.g. #Love #FacebookTips #Yoga it’s also a way to get ranked in search because search is now about #tags

• 2. @ tagging your page • @ tag your page when put the @symbol and start typing

the name of your page and then press the carriage return when you see the name of your page pop up on the screen

Socially Smashing, Inc.

Where to Find Stuff I Mentioned• My Website http://SociallySmashing.com/

• How to get in touch with me:• Nicole@sociallysmashing.com• Facebook Page /NicoleJoliesFanPage• Twitter @SociallySmashin• Pinterest @SociallySmashin• LinkedIn: @NicoleJolie

Downloads and references are available at:

http://SociallySmashing.com/SJSM