presented by: richard j. miller, mdcc chair aaa michigan community safety services
TRANSCRIPT
Presented by: Richard J. Miller, MDCC ChairAAA MichiganCommunity Safety Services
Michigan Deer Crash Michigan Deer Crash Coalition formed in Coalition formed in
19961996
By a group of public and private entities concerned about the increasing problem of car-deer crashes in Michigan.
Mission StatementMission Statement
The “ Michigan Deer Crash Coalition” shall promote and implement awareness and education activities for the reduction of vehicle deer crashes and the safety of Michigan motorists.
Organizations involved with Organizations involved with the Michigan Deer Crash the Michigan Deer Crash
CoalitionCoalition• AAA Michigan • Allstate Insurance • Federal Highway Administration • Insurance Information Association
of Michigan • Kent County Road Commission• Michigan Association of Chiefs of
Police • Michigan Association of Insurance
Agents• Michigan Department of Natural
Resources• Michigan Department of
Transportation• Michigan Farm Bureau• Michigan Secretary of State
• Michigan Sheriff's Association • Michigan State Police• Michigan State University,
Department of Agriculture & Natural Resources, Extension Office
• Michigan United Conservation Clubs• Office of Highway Safety Planning• Southeast Michigan Council of
Governments• State Farm Insurance• Traffic Safety Association of
Michigan• University of Michigan
Transportation Research Institute• United Parcel Service
Vehicle-Deer CrashesVehicle-Deer Crashes
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
1987
1988
1989
1990
1991
1993
1994
1995
1996
1997
1998
1999
2000
Michigan Traffic Crashes Michigan Traffic Crashes Involving DeerInvolving Deer
15% of all traffic crashes involve deer
Michigan Deer CrashesMichigan Deer CrashesTop Five CountiesTop Five Counties
County 1999 County 2000
Kent 2,070 Kent 2,037 J ackson 2,033 J ackson 1,938 Calhoun 1,852 Calhoun 1,907 Oakland 1,759 Oakland 1,638
Montcalm 1,605 Montcalm 1,541
CALHOUN 1,907
KENT2,037
MONTCALM 1,541
OAKLAND 1,638
JACKSON 1,938
Top Five Top Five Deer /Crash Deer /Crash Counties forCounties for 20002000
ALCONA
ALPENAANTRIM
CHARLEVOIX
CHEBOYGAN
CRAWFORD
EMMET
IOSCO
KALKASKA
MISSAUKEE
MONTMORENCY
OGEMAW
OSCODA
OTSEGO
PRESQUE ISLE
ROSCOMMON
BENZIEGRAND
TRAVERSE
LEELANAU
MANISTEE WEXFORD
ALLEGAN
ARENAC
BARRY
BAY
BERRIENBRANCHCASS
CLARE
CLINTON
EATON
GENESEE
GLADWIN
GRATIOT
HILLSDALE
HURON
INGHAM
IONIA
ISABELLA
KALAMAZOO
LAKE
LAPEER
LENAWEE
LIVINGSTON
MACOMB
MASON
MECOSTA MIDLAND
MONROE
MUSKEGON
NEWAYGO
OCEANA
OSCEOLA
OTTAWA
SAGINAW
ST. CLAIR
ST. JOSEPH
SANILAC
SHIAWASSEE
TUSCOLA
VAN BUREN WASHTENAW
WAYNE
Deer-Vehicle Crash by Deer-Vehicle Crash by MonthMonth
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
January
February
March April MayJu
neJu
ly
August
September
October
November
December
Deer-Vehicle Crash by Time of DayDeer-Vehicle Crash by Time of Day
6-8 p.m.
4-6 p.m.2-4
p.m.
6-8 a.m.
4-6 a.m.
2-4 a.m.Midnight-2
a.m.10p.m.-Midnight
8-10 p.m.
Noon-2 p.m.
10-Noon8-10 a.m.
Deer-Vehicle Crash CostsDeer-Vehicle Crash Costs““Average repair cost per vehicle”Average repair cost per vehicle”
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
19911992
19931994
19951996
19971998
19992000
Michigan Deer Crash Coalition 2001 Efforts
• Using MDOT funding, commissioned an EPIC/MRA telephone survey of 600 motorists in ten high car-deer crash Michigan counties:– Results used to compare against existing
perceptions of the “who, where, when, how and why” of car-deer crashes.
– Used to direct coalition efforts on education and public awareness.
What did we learn from the EPIC/MRA survey?
• No surprises in the “who, where, when, how & why” of car-deer crashes – existing data reflects motorist crash experience.
• A surprise? Unreported car-deer crashes may only add 15-20% to the total for Michigan.
What did we learn from the EPIC/MRA survey?
• Important discovery! Of motorists who have not yet been involved in a car-deer crash, one out of three would either not now what to do or would take the wrong driving action if confronted with an unavoidable deer crash.
• Motorists might be willing to pay a modest amount to reduce the number of car-deer crashes in Michigan.
Michigan Deer Crash Coalition 2001 Efforts
• Using MDNR, MSP and AAA Michigan funding, produced a twelve minute video entitled:
“Stay Clear of Deer All Year!”– Used Michigan based experts/authority
figures in the video.– Concentrated on avoiding crashes, but if
unavoidable – the message? Don’t swerve!– 550 copies distributed to Driver Education
Schools throughout Michigan.– To date, 250+ additional copies have been
distributed upon request.
Michigan Deer Crash Coalition 2001 Efforts
• Updated the MDCC brochure for the fourth time - 20,000 copies produced and distributed through MDOT, SOS, AAA Michigan and Michigan Resource Center.
• Held the fifth annual MDCC Press Conference in September, 2001 on the Michigan state capital steps – new video and brochure featured.
MDCC 2002 Goals?Yet to be established – but maybe?• Continue education and awareness
mission.• Facilitate research efforts on car-deer
crashes – may require a change in mission statement.
• Work closely with this Regional Clearinghouse on assembling a database on car-deer crashes and possible countermeasures to mitigate these crashes.
MDCC CHALLENGES IN 2002?
• What new “hook” can we find to capture media/public attention?
• What position should we to take, if any, on the “size of the deer herd” issue?
• Who else should we try to pull into our coalition? And what impact could that have?
QUESTIONS??