richard j. miller, mdcc chair aaa michigan community safety services
DESCRIPTION
Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services. “Partnership Building”. A little history on the MDCC. Michigan Deer Crash Coalition formed in 1996. By a group of public and private entities concerned about the increasing problem of car-deer crashes in Michigan. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/1.jpg)
Richard J. Miller, MDCC ChairAAA MichiganCommunity Safety Services
![Page 2: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/2.jpg)
“Partnership Building”
A little history on the MDCC
![Page 3: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/3.jpg)
Michigan Deer Crash Coalition Michigan Deer Crash Coalition formed in 1996formed in 1996
By a group of public and private entities concerned about the increasing problem of car-deer crashes in Michigan.
![Page 4: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/4.jpg)
Mission StatementMission Statement
The Michigan Deer Crash Coalition shall promote and implement awareness and education activities for the reduction of vehicle deer crashes and the safety of Michigan motorists.
![Page 5: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/5.jpg)
Organizations currently involved with Organizations currently involved with the Michigan Deer Crash Coalitionthe Michigan Deer Crash Coalition
• AAA Michigan • Insurance Institute of Michigan • Kent County Road Commission• Michigan Association of Chiefs
of Police • Michigan Department of
Natural Resources• Michigan Department of
Transportation• Michigan Farm Bureau• Michigan Secretary of State
• Michigan Sheriff's Association • Michigan State University,
Department of Agriculture & Natural Resources, Extension Office
• Michigan United Conservation Clubs
• Michigan Office of Highway Safety Planning
• Southeast Michigan Council of Governments
• United Parcel Service
![Page 6: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/6.jpg)
Why is a partnership important in addressing vehicle-deer crashes?
• Very low public awareness exists regarding the scope of vehicle-deer crashes.
• There is a significant societal cost involved.• Mitigating the problem is clearly complex and
expensive.• There typically is no one governmental entity
assigned to the problem.
![Page 7: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/7.jpg)
![Page 8: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/8.jpg)
Michigan Traffic Crashes Michigan Traffic Crashes Involving DeerInvolving Deer
About one of seven traffic crashes involve deer
![Page 9: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/9.jpg)
Deer-Vehicle Crash CostsDeer-Vehicle Crash Costs““Average repair cost per vehicle”Average repair cost per vehicle”
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
$2,000
19911992
19931994
19951996
19971998
19992000
2001
![Page 10: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/10.jpg)
Contributions by the MDCC
• Public awareness in the form of:– Educational materials provided year-round– Seeking media opportunities at appropriate
times (annual fall press releases & events)
• Provides a forum for any party wishing to get involved – or vent on the problem.
• Facilitation of research dollars to groups seeking to study vehicle-deer crashes.
![Page 11: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/11.jpg)
![Page 12: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/12.jpg)
![Page 13: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/13.jpg)
Other MDCC Efforts
• 2001 - Using MDOT funding, commissioned a telephone survey of 600 motorists in ten high car-deer crash Michigan counties:– Results used to compare against existing
perceptions of the “who, where, when, how and why” of car-deer crashes.
– Used to direct coalition efforts on education and public awareness.
![Page 14: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/14.jpg)
What did we learn?• No surprises in the “who, where, when, how & why” of
car-deer crashes – existing data reflects motorist crash experience.
• A surprise? Unreported car-deer crashes may only add 15-20% to the total for Michigan (since refuted by additional research by MSU).
• Important discovery! Of motorists who have not yet been involved in a car-deer crash, one out of three would either not know what to do or would take the wrong driving action if confronted with an unavoidable deer crash.
• Motorists might be willing to pay a modest amount to reduce the number of car-deer crashes in Michigan.
![Page 15: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/15.jpg)
Other MDCC Efforts?
• 2001-Using MDNR, MSP and AAA Michigan funding, produced a twelve minute video entitled:
“Stay Clear of Deer All Year!”– Used Michigan based experts/authority figures in
the video.– Concentrated on avoiding crashes, but if
unavoidable – the message? Don’t swerve!– 750 copies distributed to Driver Education Schools
throughout Michigan.– To date, over 1,500 copies have been distributed free
of charge, courtesy of AAA
![Page 16: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/16.jpg)
Other MDCC Efforts?
• 2002 - Established a dedicated MDCC website.• 2003 - Deer-crash Radio PSAs developed and
distributed to all Michigan radio stations.• 2004 - Facilitated research projects on vehicle-
deer crashes through Michigan State University.
![Page 17: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/17.jpg)
Other MDCC Efforts?• 2004 - Held the eighth annual fall MDCC Press
Conference on the Michigan state capital steps.• 2005 Updated the MDCC brochure for the
eighth time - copies produced and distributed through MDOT, MDNR, SOS, AAA Michigan and Michigan Resource Center.
• 2005 – Press opportunities offered at Cabela’s and Jay’s Sporting Goods sites in lower and northern Michigan (in lieu of a press conference).
![Page 18: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/18.jpg)
How do you form (and sustain) a partnership like the
Michigan Deer Crash Coalition?• Identify and involve key groups that have a
stake in the problem.• Recognize that that there are competing
interests involved.• Acknowledge that it is unlikely that a clear
solution to the problem exists – but it may be impacted in a positive way.
• Meet regularly to create a sense of commitment and continuity.
• Continually examine and refresh your messaging to the public.
![Page 19: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/19.jpg)
Organizations currently involved with Organizations currently involved with the Michigan Deer Crash Coalitionthe Michigan Deer Crash Coalition
CriticalCritical ImportantImportant• AAA Michigan • Insurance Institute of Michigan • Kent County Road Commission• Michigan Association of Chiefs
of Police • Michigan Department of
Natural Resources• Michigan Department of
Transportation• Michigan Farm Bureau• Michigan Secretary of State
• Michigan Sheriff's Association • Michigan State University,
Department of Agriculture & Natural Resources, Extension Office
• Michigan United Conservation Clubs
• Michigan Office of Highway Safety Planning
• Southeast Michigan Council of Governments
• United Parcel Service
![Page 20: Richard J. Miller, MDCC Chair AAA Michigan Community Safety Services](https://reader036.vdocument.in/reader036/viewer/2022062309/56814c06550346895db906a7/html5/thumbnails/20.jpg)
For more information on the Michigan Deer Crash Coalition
Richard J. Miller, Chair, MDCCC/O AAA Michigan, 1 Auto Club DriveDearborn, MI 48126TX: [email protected]
Or visit our website at:
www.semcog.org/tranplan/trafficsafety/mdcc