presented to | date

Presented to | Date

©2004 GMR Medical Marketing, LLC

Who we are• GMR is the nations largest and most experienced Live

Marketing agency

• GMR touches more than 40M consumers in relevant ways every year, driving measurable results for its 40+ clients

• Headquartered in Milwaukee with offices in: New York, Chicago, Los Angeles, San Francisco, Dallas, Charlotte, Boca Raton, Seattle, Toronto

• 450 employees, 1,500 regularly contracted field employees


Our Business Proposition• We want to be your Live Marketing partner.

What is LIVE Marketing?

• Simply put, GMR has always been the leader in event marketing, driving paradigm shifts in corporate communications and sparking fresh thinking in the events and promotions space. We’ve changed the Lexicon – while everyone else is talking about “experiential” marketing, we’re talking about the emotional bonds we create for our clients with memorable LIVE MOMENTS that drive consumers to a sale, sample, demo, trial or internet communication.

• Our partnership with you is rooted in the belief that the best way to bring your brand strategy to life is to make it LIVE!


Agency Recognition 2004• # 1 Promotional Marketing Agency – PROMO Magazine 2004

• 2004 EMMA Awards: PROMO Magazine• Best Live Event One Time – Unilever, Axe House Party

• 2004 Ex Awards: Event Marketer Magazine• Grand Ex Award – ING, New York City Marathon• Best Activation of a Sports Sponsorship – ING, New York City Marathon• Best PR Event – Marshall Fields, Vertical Fashion Show

• 2004 Reggie Awards: Promotion Marketing Association• New Media Promotion – Unilever, Axe House Party• National Consumer Promotion – Unilever, Axe House Party • Local, Regional or Target Market Promotion – Marshall Field’s, Vertical

Fashion Show • Event Marketing – Marshall Field’s, Vertical Fashion Show


Why GMR? • With over 25 years in the marketing business, GMR has extensive experience

optimizing a brand’s objective and establishing a fully integrated solution.

• GMR will work with you to dovetail sales initiatives with experiential, advertising and/or PR concepts creating turn-key and hands on solutions that generate proven results

• We can measure: GMR can create proprietary ROI modeling customized to meet the demands of each of our clients. Examples include the development and implementation of hand held and PC-base measurement and metric tools that deliver real time fields accountability and interactive automated web based reporting

• Through the execution of hundreds of high impact, trend-setting marketing programs, GMR has established itself as the leader in event marketing


Overview

Access:•Consumers


OverviewAccess:• Consumers• Medical Societies/Associations


OverviewAccess:• Consumers• Medical Societies/Associations• Brands


OverviewCore Strategy: Use the access to identify new consumers

Key Tactic: Health Screenings• Patient data collection

• Personalized, reliable – their health risks, needs• Complies with HIPPA, Pharma and OIG guidelines

• Identifies new target consumers• Makes consumers aware of your brand


OverviewCore Strategy: Use the access to identify new consumers

Key Tactic: Brand Awareness• Product Sampling• Couponing• Consumer education/awareness


OverviewCore Strategy: Use the dataKey Tactic: Ongoing communications with target consumers• Personalized follow-up• Develop electronic community• eNewsletter

Results:• Increased sales• Establish customer relationships


Access: Patients• GMR Marketing events – 40 million consumers/year


Access: Consumers• GMR Marketing events – 40 million consumers/year• Employer Groups• Co-market opportunities


Access: Patients• GMR Marketing events – 40 million consumers/year• Employer Groups• Consumer Groups


Access: Medical Societies/Associations

• Long-term relationships• Strategic role• Connect to your target demographic• Access to thought leaders


Access: Brands/Sponsors

• Well-known consumer brands• Partner with the right brand to connect with your target

demographic


Access

College MarketingCollege Marketing Lifestyle PRLifestyle PR

Sweepstakes& FulfillmentSweepstakes& Fulfillment

PartnershipMarketing

PartnershipMarketing

MusicLicensing

MusicLicensing

FieldMarketing

FieldMarketing

HospitalityServices

HospitalityServices

MediaPromotions

MediaPromotions

Travel Promotions& Incentives

Travel Promotions& Incentives

Multimedia &Speaker Support

Multimedia &Speaker Support

MobileMarketing

MobileMarketing

SalesPromotions

SalesPromotions

Trade Show/Exhibits

Trade Show/Exhibits

BrandedContent

BrandedContent

Healthcare Testing& Screening

Healthcare Testing& Screening

Meetings &Special Events

Meetings &Special EventsInternet CommunicationsInternet Communications

Merchandising & POSMerchandising & POS

License Negotiation& Management

License Negotiation& Management

Sponsorship Evaluation & ROI

Sponsorship Evaluation & ROI

Strategic Planning &Event Execution

Strategic Planning &Event Execution

Product LaunchesProduct Launches

Diversity MarketingDiversity Marketing

Talent BuyingTalent Buying

Approach To Our Clients -What They Need, When They Need It

Our Point of Difference


Access

Who We Work For


Access

Who We Work ForThe 100 Top Brands 2004By Interbrand and Businessweek

10 of the top fifteen publicly held global brands retain The Radiate Group for strategic planning and brand activation

July 23rd, 2004

Coca-ColaMicrosoftIBMGEIntelDisneyMcDonald’sNokiaToyotaMarlboroMercedes-BenzHewlett-PackardCitibankAmerican ExpressGillette

67,39461,37253,79144,11133,49927,11325,00124,04122,67322,12821,33120,97819,97117,68316,723

123456789

101112131415

Brand 2004 Brand Value ($ Million)Rank

10 of the top fifteen publicly held global brands retain a GMR company for strategic planning and brand activation


Core Strategy: Use the access to identify new consumersKey tactic: Health screenings/awareness campaigns• Variety of settings

• Consumer Events• Workplace• Physician offices• Community venues


Core Strategy: Use the access to identify new consumersKey tactic: Health screenings/awareness campaigns

• Data collection: consumer survey – identify health risks, needs• Complies with HIPPA, Pharma and

OIG guidelines


Core Strategy: Use the access to identify new patients

Interactive Kiosks & Fixed

Installations

High Speed Paper Scanning

Centralized RelationalDatabase & Reporting Server

MobileComputing

Online

Data


Core Strategy: Use the access to identify new consumersKey tactic: Health screenings/awareness campaigns

• Target organizations that meet your marketing objectives• Examples


Core Strategy: Use the data

Key tactic: Ongoing communications with target consumers•Personalized follow-up

•Email•Newsletters•Web communities•Live meetings


SummaryAccessCore Strategies

• Use the access to identify new target consumers• Health screenings – data collection• Sampling and couponing• Awareness campaigns

• Use the data• In order to promote your brand

Results• Increased brand awareness• Increase sales

Presented to | Date

presented to | date

Documents