Be Your Own Brand Manager

Presenters:Jon Thurmond, Team Fishel

Wes Seaton, DARS

Introductions We’ll be talking about “brand” as well as the

Richmond area job market outlook Don’t hesitate to ask questions

WELCOME!

There is no “brand jail.”

One Thing to Remember

Value - What do you bring to the table?

Audience - Who do you serve? Service Proposition - What makes you unique?

YOU ARE YOUR BRAND. BE YOURSELF.

What is Your Brand?

What pops up when you Google yourself?

Why have an on line presence?◦ Ability to increase your brand visibility

How do you engage on line?◦ “Lurker” or “Contributor”

Different platforms with different uses◦ LinkedIn, Twitter, Facebook, blogs, Instagram, Pinterest

Social Media

Professional focused site Almost 350 million registered users

◦107 million in the U.S. 40% check LI account daily Join groups, post comments and content of interest to you

LinkedIn

Microblogging site, 140 characters 288 million active users

◦35 million in U.S. Ability to communicate in real time Find thought leaders in your area,

follow them and initiate conversation Tweet/retweet content of interest to you

Twitter

Why is networking important?◦ Approximately 80% of jobs are filled through

networking◦ Connect with professionals outside your

industry What’s a networking opportunity?

◦ Opportunities present constantly◦ Carry business cards, follow up

In networking, it’s NOT all about you◦ How can you help the other person?

Networking

Research companies, develop marketing plan

Make sure people know you’re looking Leverage your network connections Ensure résumé matches up to job and

reflects your brand

Job Search

Hiring managers are risk averse How can you fix the “pain?” Many organizations use behavioral

questions, use SOAR method to answer:◦ Situation◦ Obstacles◦ Action◦ Result (many people forget to close with this)

Interviewing

Remember that an interview is a 2 way conversation

Have questions prepared for interviewer

Ask about next steps Be sure to thank interviewers Follow up accordingly

Interviewing

Richmond Metro area: 4.7%◦32,240 unemployed

United States: 7.3%◦11,462,000 unemployed

Greater Richmond Job Market

Economic Challenges that Virginia is facing

Economic down-turn in 2008 has created a structural shift in spending for businesses

Changing Federal spending Next five years will be the most critical for

Virginia

Future of the Virginia Economy Depends on Workforce

Development

Health Care Advanced Manufacturing Professional, Scientific & Technical Services

Transportation and Warehousing Construction

Targeted Industry Clusters

Political ScientistsBuyers and Purchasing Agents, Farm ProductsEpidemiologistsHydrologistsNuclear TechniciansFuneral Service ManagersReligious WorkersMathematical Science OccupationsGaming ManagersArbitrators, Mediators, and ConciliatorsAtmospheric and Space ScientistsPhysicistsMicrobiologistsDraftersHistoriansSoil and Plant ScientistsAnimal ScientistsForest and Conservation TechniciansMathematical Technicians

Occupations of Least Growth

QUESTIONS?

Jon:linkedin.com/in/jonthurmond(please personalize your invite)@Jon_Thurmond@TeamFishelJobs

Wes:linkedin.com/in/williamseaton

THANK YOU!