presenting your company's expertise through social media
DESCRIPTION
How to get started with social media (listening, defining audience and voice, time and resources, execution, measurement)TRANSCRIPT
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Presenting Your Company’s Expertise through
Social Media
Social Media Thoughts 2012
#WFLTNI
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Topics we will discuss during the seminar include:
•Top social media mistakes beginners make
•How to get started with social media (listening, defining audience and voice, time and resources, execution, measurement)
•Building brand advocates and participating in your brand community
•Using social media to drive website traffic
•Measuring KPIs, tools to track success
Steve Thomas, President The Net Impact
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Social media is full of promise but also has risks.
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Who is The Net Impact?
• Twenty years Market Experience• Exceptional Technical Staff & Application Design Skills• Award Winning Design Expertise• Internet Marketing and Social Media Expertise• Efforts strongly based upon analytics
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Top social media mistakes beginners make
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Top social media mistakes
beginners make
“Have the kid do it.”
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Top social media mistakes
beginners make
“Have the agency do it.”
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Top social media mistakes
beginners make
“It’s just like talking.”
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Top social media mistakes
beginners make
“We don’t need a social media policy.”
Why have one?
• Advises employees that there really is no “private”
• Sets forth your expectations regarding business use and “off-time” personal use
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Top social media mistakes
beginners make
“We will never know the results.”
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How to get started
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How to get started
“Begin by listening.”
How?• Set up listening posts on Linked In, Twitter and Google Alerts. RSS feeds
• Use online tools to filter, report and examine
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How to get started
Contact Us DemoShare Quick QuoteConversions:
“Set real goals.”
Image: Carricane Larmore Dec 2010
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How to get started
“Define who you want in your community (ies).”
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How to get started
“Determine your voice, how to say it.”
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How to get started “Determine voice(s).”
VOICE Industry Expert Interesting Projects
Project Expert
TOPIC EXAMPLES
Trade showsTrendsCase studies Industry NewsGovernment / Finance
Architecturally uniqueClever use of space How to Ask the expert
PMTools of tradeBest PracticesCase studiesAsk the expert
ASSET EXAMPLES
Linked InPR / NewsBlogNewsletterEmailYou TubeFacebookFlickr
Linked InFacebookFlickrYou TubeTwitterPinterestPR
Linked InBlogFacebookFlickrYou TubeTwitterForumPR
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How to get started
“Plan your real estate.”
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WWW.
Articles
PRVideos
You Tube
ImagesFlickr
LocalPPC
Linked In
Directories
Affiliates
BlogHow to get
started
“Plan your real estate.”
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Social Media as Planned Distribution
You Tube
Digg, Reddit,
Stumble..
TwitterLinked In
Blog
Website
Newsletter
EmailCampaign
Other bloggers
pinned
comments
comments
comments
retweets
comments
Like/Share
comments
{ Translations
Properly Optimized, Fresh Content, User Generated Content, Quality Links, Real Time Results
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How to get started
“Have a budget.”
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How to get started
“Have a budget.”
Study by Distributed Marketing Blog 7/25/2011
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Building brand advocates and participating in your brand community
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Building brand advocates and
participating in your brand community
“Begin by listening.”
What to focus on?• Researching and monitoring
• Keeping in touch with industry advances
• Marketing brand or leads
• Hiring
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Building brand advocates and participating in your brand
community“Begin by listening.”
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Culture – Brand – Leadership – Informational – Helpful Advice
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Measuring, KPIs and Tools to Track Success
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Measuring, KPIs and tools to track
success
Google AnalyticsOwleyFacebook InsightSocialmention HootSuiteSocial BroGremlnSysomosEtc……
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OrganicPPCFacebookLinkedInTwitterBlogYouTube
Measuring, KPIs and tools to track
success
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Measuring, KPIs and tools to track
success
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Facebook Insights (Free Tool):Measuring Impressions and Interaction
Measuring, KPIs and tools to track
success
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Socialmention (Free tool)
Measuring, KPIs and tools to track
success
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HootSuite (Free Tool):
Monitoring interaction
Measuring, KPIs and tools to track
success
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Measuring, KPIs and tools to track
success
HootSuite (Paid version for multiple admin accounts)
Scheduling Social Media Messages
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HootSuite (Paid version for multiple admin accounts)
Posting from Multiple Accounts
Measuring, KPIs and tools to track
success
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Social Bro (Free tool)
Best Time to Tweet
Measuring, KPIs and tools to track
success
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Social Bro (Free tool)
Follower Categorizations
Measuring, KPIs and tools to track
success
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Marketwire’s Sysomos Heartbeat (Paid Tool):
Measuring Mentions
Measuring, KPIs and tools
to track success
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Measuring, KPIs and tools
to track success
Sysomos HEARTBEAT by Marketwire
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Measuring, KPIs and tools
to track success
Sysomos HEARTBEAT by Marketwire
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Marketwire’s Sysomos Heartbeat (Paid Tool):
Understanding Keywords & Conversations
Measuring, KPIs and tools
to track success
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A Chance to Listen as You are Being Discussed
A Chance to Address the Positive & Negative
Influence Conversations
Allow Your Customers to Evangelize Measuring,
KPIs and tools to track success
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Measuring, KPIs and tools
to track success
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Summary
@thenetimpact@TNIMAN
•Listen first.•Set real goals.•Define your audience.•Define your voice.•Plan your real estate.•Build a team to…•Tell your stories.•Have a budget.•Measure, test, roll out.•Repeat.•Make it fun!