Presents “After the Storm”!Music Legends Benefit Concert!

After multiple hurricanes and floods, parts of our county were devastated and now Philly OnPoint, The National Guard, Curtis Media Group and musical artists from around the country are coming together to ease the burden of those who have suffered.

Curtis Media Group (CMG) will mobilize 4 of our Triangle Brands, including Just Right radio to promote the “After the Storm” benefit concert with over the air, streaming, digital and social media promotions.

WBBB, WKIX and La Ley will be on-site broadcasting from the benefit concert, each with on-air remotes.

CMG stations will add social media and customized video engagement for the event.

CMG will contribute more than $60,000 dollars in free media to promote in concert event!

After the Storm Benefit Concert Delivery

WBBBB, WKIX, and La Ley are proud to welcome Lionel Richie, Johnny Gill, Ralph Tresvant, The Four Tops, Ray Goodman and Brown, , The Chyl-Lites, and more… to Raleigh’s PNC

Arena Friday, Nov. 3rd. As a partner CMG Stations will make the following commitment to :

• The weeks of Oct. 16th, 23rd and 30th After the Storm” will be the featured giveaway for the 96.1BBB FunZone. All week we will solicit listeners to call in, participate and win tickets to the show.

• Inclusion in Email Newsletter describing contest on 10/2 and 10/9• Minimum of 15 (:20) recorded promotional announcements describing the contest and the upcoming

on sale beginning 10/2• Minimum of 15 (:15) live promotional announcements describing the contest and the upcoming on sale• Minimum of 30 additional mentions to coincide with the giveaway of the tickets. (3 mentions per

giveaway)• KIX Touch Tones @ 12 Contest Description: All day on a Tuesday Oct. 10th, between 6a to 7p, when

WKIX FM listeners hear the KIX touch tone at 12 past the hour it’s their cue to call in to win Invincible Legends Tour tickets.

• Bank of 120 (:30) commercial announcements on-air and on the CMG Station Websites online stream. See attached.

WBBB Estimated Coverage

Station Profile: WBBB-FMFormat: Adult Variety Hits

Facebook.com/radio961wbbb

Twitter.com/radio961wbbb

CONNECT WITH US!

U2ADELEGOO GOODOLLSPRINCEMICHAEL JACKSONBLACK EYED PEASHUEY LEWIS & THE NEWSAEROSMITHVAN HALENJOURNEYBOBBY BROWNHALL & OATESLADY GAGA…and more!!!

Your Life. Your Music.

Reach BOTH Decision Makers of the Family with ONE Station!

Reaches nearly 400,900 consumers every week!Core demographics –Adults in their 30’s, 40’s and early 50’s

58% are Homeowners

43% earn over $75+

46% have children under 18

48% have a College Degree or moreP18-24 15%P25-34 26%P35-44 23.2%P 45-54 23.6%P 55-64 8.7%P 55+ 3.3%

Source; ScarboroughR1 2017: May16-Mar17 Adults 18+

• Reaches over 264,000 consumers every week*

• 72% are Homeowners

• 31% earn over $100k

• 75% are 35 or older45%

55%

Women

Men

Station Profile WKIX:

WKIX Estimated Coverage

*National Regional Database Sp. 15, A18+ M-SU 6a-12m

Station Profile WYMY:

*National Regional Database Sp. 15, A18+ M-F 6a-7p

Estimate La Ley Coverage

54%

46%

Women

Men• 70% of La Ley’s Audience

Speaks English and Spanish

• Median age: 34

• 43% Homeowners

Connect

facebook.com/laleync

twitter.com/nclaley

nclaley

WELCOME TO THE FASTEST GROWING NEW

REVENUE STREAM IN NORTH CAROLINA.

STATION PROFILE WPTK:

TARGET CONSUMERS• 50+ Adult

• Household Income $100k+

• College Educated

• Homeowners

• Professionals

850 AM

Music for Radio’s lost generation. Neil Diamond, Helen Reddy, Olivia Newton – John,

Glen Campbell, Dolly Parton.

Music from the late 50’s to the late 70’s. Not too hard, not too soft, it’s JUST RIGHT.

104.7 FM

98.3 FM

850 AM

94.7 HD2

104.7 FM

Curtis Media Group Stations proud to be a sponsor of the “After the Storm” benefit concert. As a sponsor we want to ensure that our audience is fully aware of the event and to invite as many as possible to participate on Friday November 3rd.

Our goals are as follows:• Create awareness supporting the concert Raleigh and all surrounding areas.• Create emotional contagion and awareness that extends the through

generations and multiple demographics.• High reach and frequency 360 degree campaign that ensures that people

hear and feel the difference they can make when they buy a ticket and donate to help their neighbors

CMG stations will encourage listeners to go to our website to donate as well as attend the concert.

Digital

• We’ll use both Banner ads and E-blasts to help promote the Invincible Legends Tour.

and drive listeners to the Invincible website.

• Banner Ads: 728x90 and 300x250 Rotating Banner Ad on station site throughout

on-air campaign.

• E-Blast Sponsorship: 300x250 banner ad included in two station e-blasts

TOTAL DIGITAL PROMOTIONAL VALUE: $12,500

E-Blast Sponsorship

• Include your advertisement in our weekly E-Blasts.

• E-Blasts are sent every each week to promote station contesting and events.

• Your 300x250 ad will be included in the weekly e-blast for 96.1 BBB

Display Banners• Increase awareness with

Run of Site (ROS) Display Banners on 961BBB.com.

• Your 300x250 and 728x90 display ads will rotate throughout the websites for the duration of your campaign.

In-Stream Companion Banners• Enhance your online radio campaign with an In-Stream

Companion Banner on 96.1 BBB

• Your 300x250 Companion Banner will display in the online radio player for the duration of your online radio commercial.

• Please Note: Your streaming commercial will play on the 96.1 BBB App, however your banner will not display in the app.

▪ ON AIR promos on both 96.1BBB, La Ley, WKIX and Just Right Radio over 3 WEEKS!

▪ 3 recorded daily promos = 252 On-Air RECORDED PROMOS

▪ 3 record daily promos = 252 STREAMING PROMOS

Mentions – We will begin promoting the After the Storm Benefit on the week of 10/15. Minimum

contest mentions = 100!

TOTAL PROMOTIONAL VALUE: $32,800

Source: Perception: Advertiser Perceptions, May 2015, 327 advertisers and agencies. Reality: Nielsen Total Audience Report, Q1 2016. P18+ percentage reached weekly.

AM/FM radio is America’s

#1 mass reach medium!

With more reach than the INTERNET, TELEVISION, GOOGLE & FACEBOOK

The After the Storm Benefit Concert Ad Schedule

The 96.1BBB /WKIX Combo, La Ley and Just Right Radio will support with targeted on-air commercials, streaming, digital media and promotional support. The advertising campaign is designed to reach over 200,000 adults over the age of 18+ in a 3 week period focusing on classic music lovers. The high reach and frequency campaign will drive donation participation and interest in hearing the music from the legends who shaped a generation.

:30 MON TUE WED THU FRI SAT SUN

6A-8P ON-AIR 15X :30

6A-8P STREAM 15X :30

8a-8pOn-Air/WKND

10X :30

Digital and Soc. Media: $1500Total weekly Broadcast investment: $6,955 (Net)Total Weekly commercials: 160Total Gross Impressions: 1.944 MillionTotal reach %: 43.4% (18+)Weeks: Oct. 16, 23,& 30th.

Accepted by: _______________________Philly Onpoint: _____________________Total Weeks (3wk min.): ______________

Weekly Schedule to air on WBBB, WKIX, La Ley, and “Just Right Radio”