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Preserve the Core Source: Jim Collins, Built to Last THE ULTIMATE DOG TEASE

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Page 1: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

Preserve the Core

Source: Jim Collins, Built to Last

THE ULTIMATE DOG TEASE

Page 2: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

CONTENT AMPLIFICATION

Build connections and maintain relevancy

FOUR SEASONS HOTELS AND RESORTS 2

Page 3: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

REGENT SINGAPORE, A FOUR SEASSONS HOTEL 3

Page 4: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

REGENT SINGAPORE, A FOUR SEASSONS HOTEL 4

Page 5: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

5

Page 6: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

REGENT SINGAPORE, A FOUR SEASSONS HOTEL 6

Page 7: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

Innovation

based on

tradition

BE #BASIC

Page 8: Preserve the Core THE ULTIMATE DOG TEASEassets.marketing-interactive.com/conferences/PRAsia2017/Presenta… · Regent Singapore has always been one of my favorite places for a stay

QUESTIONS