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Enhanced Performance. Enduring Results. 1 Richard Larson, PMP, CBAP, PMI-PBA President and Founder Watermark Learning @Rich_Larson bapmtraining

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Page 1: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.1

Richard Larson, PMP, CBAP, PMI-PBAPresident and FounderWatermark Learning

@Rich_Larson

bapmtraining

Page 2: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Define what entrepreneurship means as it applies to business analysis

Discuss typical entrepreneurial types and traits and how BA skills can contribute to business growth and competiveness

List the keys to being a successful entrepreneur or intrapreneur

After this presentation you will be able to:

Page 3: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Woman‐owned business established in 1992, offering training and related services including certification preparation in:• Business Analysis• Project Management• Agile/Scrum• Business Process Management • Business Relationship Management• Leadership and Influencing Skills

Courseware licensing Consulting and mentoring services Certificate programs through Auburn University

Earn 1 PDU/CDU for attending today! www.watermarklearning.com/self-reporting

Page 4: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Adapted from “10 Things Entrepreneurs Need to Know about Intrapreneurship,”by Murray Newlands, www.inc.com

Answer: Usually Sometimes Rarely

Page 5: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

“Entrepreneurs are everywhere.” Eric Ries, The Lean Startup

Page 6: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Someone who “undertakes” something and “assumes risks”

“An individual who, rather than working as an employee, runs a small business and assumes

all the risk and reward of a given business venture, idea, or good or service offered for

sale. The entrepreneur is commonly seen as a business leader and innovator of new ideas and business processes.” Source: investopedia

http://www.investopedia.com/terms/e/entrepreneur.asp

Page 7: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Page 8: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

“Lifelong” Entrepreneur

“Reluctant” Entrepreneur

“Elder”preneur

Brian Quittner

Linda NagamineLevi StraussCoco Chanel

Judy and Steve Soldinger

???

Page 9: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Someone who “undertakes” something without the same risk

“An inside entrepreneur, or an entrepreneur within a large firm, who uses entrepreneurial

skills without incurring the risks associated with those activities. Intrapreneurs are usually

employees within a company who are assigned a special idea or project, and are instructed to develop the project like an entrepreneur would.” Source: investopedia

http://www.investopedia.com/terms/i/intrapreneur.asp

Page 10: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

My Intrapreneurial Journey: Part 1…

Page 11: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

”Smart companies want you to become

an intrapreneur because it fuels

business growth and allows them to gain a

competitive advantage in their

industry.”

“Why Companies Want You to Become An Intrapreneur” by Dan Schawbel, Forbes Magazine, Sept. 9, 2013

Page 12: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Change Change Change

Organization Direction and Strategy

Process Improvement

Projects & Programs

BreakthroughInnovation

Page 13: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

“Why Companies Want You To Become An Intrapreneur” by Dan Schawbel, Forbes Magazine, Sept. 9, 2013

Page 14: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Alan Wizemann, Target Corp.

Sarah Peterson, Target Corp.

Page 15: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Types of Opportunities

Motivation

Internal Politics

From The Lean Enterprise by Trevor Owens and Obie Fernandez

My Intrapreneurial Journey: Part 2…

Page 16: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

BA Skills and talents are the most important for Product Management

…and for innovation and startups

BA Skills and Talents

Page 17: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Entrepreneurial Trait/Skill BA Trait/Skill

Innovation Analyzing, proposing, and designing new solutions to meet business needs

Problem-solving Problem definition, Root-cause analysis, Brainstorming

Observation and experience Observation skills, especially participant observation, Benchmarking

Product testing Ensuring all requirements and product features are tested

Influencing skills Influencing stakeholders, Especially needed to be treated as a trusted advisor

Communication skills Asking great questions and listening carefully to answers, both content and affect of them

Portions adapted from The Reluctant Entrepreneur by Michael Masterson

Which of these do BAs have?

Page 18: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

CTA #1: How can I apply my BA skills in an

entrepreneurial way?

Page 19: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Inspiration Passion Commitment

Entrepreneurial Keys

Page 20: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Inspiration Passion Commitment

Entrepreneurial Keys

“Success is often the result of taking a misstep in the right direction.“Al Bernstein

Page 21: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

“Just because there’s another product on the market like yours doesn’t mean you can’t be a player. Just create a better product.”

Liz Lange, founder of Liz Lange Clothes,Creating a Business You’ll Love

Page 22: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

“Every successful business begins with a good idea.”

Michael Masterson, The Reluctant Entrepreneur

vs.

Page 23: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

What do these examples have in common?

Page 24: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

What else do these examples have in common?

Page 25: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

So…What Inspires You?

Page 26: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Inspiration Passion Commitment

Entrepreneurial Keys

Page 27: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Mary Jo Cook Suzanne Sengelmann

Page 28: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Sustains us through

slow times

Fuels our commitment

Customers sense it

Entrepreneurial Passion

Loving what we do

Page 29: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

“Entrepreneurial passion is never having to say you are bored.”

What are YOU passionate about?

Page 30: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

bhgrealestateblog.com

CTA #2: How can I act more entrepreneurial?

Page 31: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Inspiration Passion Commitment

Entrepreneurial Keys

“Success is 10 percent inspiration and 90 percent perspiration.”Thomas Edison

Page 32: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

“It’s about people, and people connecting with each other in their day-to-day lives.” Craig Newmark, from Creating a Business You’ll Love

“The craigslist community has grown exponentially…but our philosophy about how we run it hasn’t changed at all.”

Page 33: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Confidence Courage Commitment

Competence

Cognizance

“Well Done is better than Well Said.”

Benjamin Franklin

Page 34: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

My Intrapreneurial Journey: Part 3…

”Passion isn’t quite enough. You have to do the hard work,

and the research.” Liz Lange from Creating a Business You’ll Love

Page 35: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Your calls to action (PACE Yourself): P – Prepare yourselfA – Analyze opportunitiesC – Commit to your opportunityE - Evaluate your venture

Page 36: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Define what entrepreneurship means as it applies to business analysis

Discuss typical entrepreneurial types and traits and how BA skills can contribute to business growth and competiveness

List the keys to being a successful entrepreneur or intrapreneur

After this presentation you should now be able to:

Page 37: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Visit our web site for valuable and freeindustry resources:

www.WatermarkLearning.com/Resources

Articles Webinars On-Demand Templates Blog And more! For information on classes, presentations, and

training materials, please contact: [email protected]

LinkIn with Watermark!

@watermarklearn ©

Page 38: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Resources--The Influencing Formula:

How to Become a Trusted Advisor and Influence Without Authority by Elizabeth Larson and Richard Larson

--Realizing Value – The Latest Trend or Here to Stay?(Article Series on BA Times and Project Times) by Elizabeth Larson and Richard Larson

Contact Us:[email protected]

Find us on LinkedIn.com Like us on Facebook

@watermarklearn

Page 39: President and Founder @Rich Larson Watermark Learning ...Enhanced Performance. Enduring Results.1 Richard Larson, PMP, CBAP, PMI -PBA President and Founder Watermark Learning @Rich_Larson

Enhanced Performance. Enduring Results.©

Creating a Business you’ll Love – Top Entrepreneurs Share their Secrets, 2011, edited by Ronnie Sellers, Sellers Publishing, Inc. Group Genius, 2007, by Keith Sawyer, Basic Books.The Innovation Strategy Big Companies Should Pursue,” by Tony Davila, Harvard Business Review, June 2014.The Lean Enterprise: How Corporations Can Innovate Like Startups, 2014, Trevor Owens and Obie Fernandez, John Wiley and Sons.The Lean Startup, 2011, Eric Ries, Random House Inc.The Reluctant Entrepreneur, 2012, Michael Masterson, John Wiley and Sons.Your Small Business Adventure, 2014, James W. Halloran, The American Library Association.

Contact Us:[email protected]