press folder epta host 2015 · the ethical value of food is enhanced by highlighting its economic...

13
1 PRESS FOLDER EPTA HOST 2015 Contents Epta @ Host 2015 Pg 2 Eurocryor Overview Pg 5 Eurocryor: The City of Excellent Food Display Pg 5 Iarp Overview Pg 8 Iarp: The City of Successful Merchandising Pg 9 Misa Overview Pg 11 Misa: The City of Perfect Preservation Pg 11 Overview of the Company Pg 14 Milan, 23 October 2015

Upload: others

Post on 28-Sep-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

1

PRESS FOLDER EPTA HOST 2015 Contents

Epta @ Host 2015 Pg 2

Eurocryor – Overview Pg 5

Eurocryor: The City of Excellent Food Display Pg 5

Iarp – Overview Pg 8

Iarp: The City of Successful Merchandising Pg 9

Misa – Overview Pg 11

Misa: The City of Perfect Preservation Pg 11

Overview of the Company Pg 14

Milan, 23 October 2015

Page 2: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

2

EPTA @ HOST 2015

Epta, multinational Group specialised in commercial refrigeration, has a very

strong and well balanced competitive position worldwide, in terms of

geographic distribution and of business area coverage, thanks to its brands:

Costan, Bonnet Névé, George Barker, Eurocryor, Misa, IARP and

Knudsen Køling. In the domestic and international market, the company is

the only partner which can produce and market complete refrigeration

systems by combining the product ranges offered by its brands. These

ranges include traditional refrigerated cabinets, positive vertical and semi-

vertical cabinets, negative vertical and horizontal cabinets, cabinets with a

built-in unit, medium and high power packs and cold rooms. Based in Milan,

Epta has 4,000 employees and a worldwide sales network. In 2014 it

boasted a turnover of around 680 Million Euro and a production capacity of

200,000 units. By combining the expertise and the unique skills of each

brand with systematic research and development, the Group has the ability

to anticipate the most innovative global trends to help Retail, Ho.Re.Ca and

Food&Beverage sectors achieve excellent levels of performance.

“Perfect food display, Food Safety and Energy Savings”: thanks to their

highly evolved technologies, Eurocryor, Misa and Iarp create the “perfect

environments for well-preserved foods”. This concept, which Professionals in

the trade received a preview of at Host 2015, demonstrates the desire to

transform bars, restaurants and hotels into venues for socializing and

discovering new experiences. At the same time they must ensure respect for

the environment while maintaining the highest levels of food safety.

This strategic approach has been brought to life in the three exclusive

Foodcities: Misa the city of perfect food preservation, Eurocryor the city of

Overview of Epta

Welcome to Epta

Foodcities

Page 3: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

3

ideal presentation and Iarp, for successful merchandising. These stunning

environments have been conceived to showcase the particular features of

the new models presented during the event.

The Epta stand, a harmonious display which rolls a Nordic city street, a

hypothetical Fifth Avenue and a merchandising area reminiscent of Times

Square into one, while at its heart stands the original RawFood Corner. It is a

gem conceived to stage enthralling cooking demonstartions inside hotels,

restaurants and retail locations. Raw foodism encourages consumption of

uncooked food and this trend is gaining popularity throughout Europe.

Nutritionists have confirmed it is excellent for health and well-being as the

sensory characteristics, vitamins, enzymes and minerals which are lost

during cooking are preserved intact. A perfect example of “retail

entertainment”, the RawFood Corner is a powerful tool for stimulating

business and creating unique locations

where design, setting and atmosphere

help heighten the customer

experience.

A complete solution produced by Eurocryor, Misa and Iarp which responds to

the tastes of the public and new lifestyle and consumer styles. The RawFood

Corner is a fully-equipped mini-kitchen transformed into a miniature theatre,

where the counter is the stage and the chef performs by preparing and

explaining mouth-watering raw food recipes, whilst the audience watches

and is involved in the tasting session.

The traditional Eurocryor Bistrot and Torre cabinets, Iarp negative

temperature VIC 150 and EIS 45.3 cabinets, and the Misa KLM cold room,

fully glazed and equipped with the new Epta Food Defence anti-bacterial

system, have all been rolled into one in the RawFood Corner, to guarantee

the ingredients and preparations typically used in raw foodism are preserved

to perfection. Meanwhile food safety is a must for the three brands, in

Raw Food Corner, ever closer to

nature

When the kitchen

is a theatre

Raw Food is preserved by our experience: Taste

it!

Page 4: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

4

keeping with the concept “The Epta Way UP: preserving Food Value”:

harnessing state-of-the-art systems it ensures the quality of food, and

therefore its value, is maintained to the highest standards.

The ethical value of food is enhanced by highlighting its economic

importance. Epta has set itself the goal of achieving a responsible approach

which combines the company’s principles with the objectives promoted by

Expo2015 to satisfy the need for healthy and safe food.

The Epta Way UP: preserving Food

Value

Page 5: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

5

EUROCRYOR - OVERVIEW

Details are what make a venue original: for this reason, Eurocryor is an

outstanding Italian brand which has been designing and customising

refrigerated display cabinets of the highest aesthetic value for over 20

years. As capable of providing a new take on classics as they are of

keeping one step ahead of future trends in settings that are stylish,

pleasant and welcoming, where the products on display are the stars of the

show.

Eurocryor solutions are the result of the creativity and passion which drives

the brand. They are designed to present every dish in a way that is unique

and eye-catching: from the finest cuts of meat to choice regional cheeses,

from brioches straight out of the oven to refined chocolates and handmade

ice-creams. The key to Eurocryor’s success lies in its ability to craft

exclusive furnishings that encourage Customers to interact with the goods

on display, increasing the purchases made in top-flight stores.

EUROCRYOR: THE CITY OF EXCELLENT FOOD DISPLAY

Within the City of Excellent Food

Display, the new version of the

Panorama for patisserie products

stands out. The Panorama sees a

new look and features a design

that is modern and minimal with

clean lines, bright elements and special transparent effects, in keeping with

the latest trends in furnishing shops and commercial premises.

The Panorama features two particular characteristics: LED lighting built into

the glass and trolley guard, and the innovative opening system. The first

Timeless elegance and flawless

displays

Eurocroyor,

Italian style

Panorama 2.0, dedicated cabinets for sweet creations

Exclusive glazing...

Page 6: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

6

helps ensure the appearance of this cabinet is refined, whilst the second

allows each section of the front glass to be lowered, making it easy for

sales staff to load and clean the cabinet.

The Dekton Panorama cabinet makes for heightened freshness and a

clean, sober appearance: the revolutionary work surface is made using

special combinations of raw materials to ensure the glass, ceramic or

quartz surfaces offer unbeatable resistance.

Eurocryor launches on a preview basis at Host 2015 a new International

design pending & Italian patent pending technology for ice-cream

manufacturers. In particular, the brand has developed an exclusive system

applied to a special version of the Panorama to create an ice-cream display

cabinet with mixing bowls that ensure the product is preserved properly,

whilst providing a more modern appeal to the area. A surprising design with

small refrigerated displays in the front of the cabinet making it stand out, so

Customers can see the wide range of flavours on offer. A system combined

with highly attractive furnishings that also maximise sales, as the ice-cream

can be kept inside the cabinet for a longer time.

Every chocolate culinary creation demands the best possible presentation:

for this reason Eurocryor has developed the Chocolate Tower. Featuring

three completely transparent shelves with LED lighting, the tower is

installed on the horizontal Panorama cabinet. Equipped with a ventilated

section with a temperature regulator (18°-26° C), which guarantees

humidity values of 50%, it has been purposely designed to preserve

chocolate delicacies of every type, including ice-cream desserts, to

perfection.

Last of all, the Ventilated Gourmet version is also worth noting. This

horizontal cabinet with raised shelves is perfect for displaying mignon

pastries.

Panorama Chocolate Tower e Ventilated

Gourmet

... and sophisticated

materials

Innovative technology for ultra-creamy ice-

free gelato

Page 7: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

7

Gondola is the new refrigerated

display solution designed by

Eurocryor for restaurant buffets

and dining rooms used for

breakfast and lunch in hotels.

This unit features a high degree

of transparency and mirror effects that help attract the attention of

Consumers, whilst highlighting the superior quality of the fresh products on

display, such as yogurts, fruit salads, deli meats, cheeses, sandwiches or

drinks for lunch.

Gondola: the new display solution

for buffets

Page 8: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

8

IARP - OVERVIEW

Plug-in power: this is the philosophy of Iarp, a company which specialises

in designing and manufacturing cabinets with built-in units for the Hotel and

Catering Trade, and for Food&Beverage multinationals. Iarp has

distinguished itself through its reliability, capacity for innovation and the

potential for customising the product down to finest detail. The brand

produces tailor-made furnishings, also on an exclusive basis, which reflect

the image of the ordering company to perfection. At the same time it offers

versatile display solutions for bars, ice-cream parlours and restaurants, with

the end goal of actively involving consumers and stimulating the buying

processes. In addition, the extremely versatile nature of the store

furnishings produced by Iarp brands harnesses colour, lighting, materials

and cutting-edge technology to spotlight the quality of the items displayed.

An exclusive style and a ‘green’ spirit come together in Iarp’s ranges

presented at Host 2015. In keeping with a Green Philosophy geared

towards achieving the utmost sustainability and respect for the

environment, the new cabinets have been designed to cut emissions by

30% compared with previous models, and to slash energy consumption

rates, thanks to technical improvements and the use of natural refrigerants

such as Propane or Isobutane R600.

A ‘green’

approach

Iarp: Plug-in and Switch-on your

business!

Page 9: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

9

IARP: THE CITY OF SUCCESSFUL MERCHANDISING

One of Iarp’s solutions which best interprets the concept of “The City of

Successful Merchandising” is the Realook 45. This negative temperature

plug-in features an eye-catching design and offers a high degree of

interactivity with an audio system and full HD 47” transparent screen which

has a surprising impact on Consumers. The system is built into the glass

door and is activated by proximity sensors to communicate promotions and

actively involve Customers in an all-new experience. Perfect for bars,

patisseries and restaurants, the Realook 45 can be customised to meet

specific needs in full.

High performance and cutting edge technology are also

features in the Oasi vending machine for ice-cream.

This compact but extremely capacious cabinet harnesses

the best refrigeration technology, combining it with an

independent control panel which guarantees greater

temperature control and the utmost food safety. Oasi also

incorporates software that manages restocking and is

fitted with a luminous display to improve interaction with consumers and

increase sales.

Iarp has produced two of its most interesting display solutions exclusively

for Red Bull, a partner of the company for the last 12 years, these

solutions were also presented at Host 2015. Both provide a perfect

example of Iarp’s talent for producing customised cabinets.

These unique units, featuring the typical “Red Bull style”, have been

designed to compliment the slim-line silhouette and bright colours of the

famous energy drink. In particular, Iarp won Red Bull over with the unique

design of its tailor-made options, developing an entire range of refrigerated

Relook 45, the cabinet straight

out of the future

Oasi: high-tech vending machines

Red Bull and Iarp: a successful team

Page 10: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

10

display cabinets that guarantee perfect visibility of the drinks and fit into any

setting, whilst offering complete respect for the environment.

Now Iarp is proposing the new version of the Gemma 30, the small

‘green’ plug-in with a rounded profile. When placed alongside

loudspeakers, it encourages impulse buys. The original DJ Cooler, the

compact cabinet which imitates a loudspeaker, is ideal for keeping drinks

ice-cold next to DJs in pubs and clubs.

Another star of this area is Iarp’s VIC 330 AT ice-cream tub. Its strengths

include the introduction of a new Isobutane R600 compressor, an electronic

fan system, high-efficiency condensers and evaporators and, last but not

least, a case that offers high insulation performance thanks to the new

foam-injection process used to make the panels.

A further plus-point offered by the VIC 330 AT is the

option of teaming it with the B-ICE Top Shelf, an

ingenious solution which allows the second cabinet

to be placed on top of the first, exploiting all the

available space whilst increasing the display ratio.

The new generation VIC Green

Page 11: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

11

MISA - OVERVIEW

Unbeatable safety and optimal preservation of food: these are the

distinguishing traits of Misa, a specialist in producing commerciali and

industrial cold rooms for the Hotel and Catering Trade and Retail. Quality

and Technology are the cornerstones on which Misa is founded, ensuring

technology is used to guarantee food quality and safety standards, bearing

witness to Misa’s commitment to preserving Food Value.

Thanks to ongoing investment in research and development geared

towards renewing production processes and improving the performance of

its cold rooms, Misa offers environmentally friendly, state-of-the-art

solutions that are also outstandingly flexible and practical.

MISA: THE CITY OF PERFECT PRESERVATION

Epta is presenting a preview of Epta Food Defence at Host 2015. This

innovative anti-bacterial system for refrigerated cold rooms harnesses

silver ions, and is available for all Misa’s solutions. Epta Food Defence has

been designed to improve the safety of food stored in cold rooms, and is

able to prevent, counteract and eliminate a number of species of bacteria,

including the best-known and most dangerous types. The anti-bacterial

properties are actually applied to the sheet metal used to make the Misa

cold room. The result is total, round-the-clock permanent protection which

lasts for the entire lifecycle of the product, seven days a week.

Lastly, the protective film is suitable for contact with food substances and

personal use, in compliance with the Ministerial Decree dated 21 March

1973 and subsequent amendments, as well as European Directives

78/142/EEC, 80/766/EEC, 82/711/EEC, 85/572/EEC, 90/128/EEC and 92/

EEC.

Epta Food Defence: for total

protection

Misa, the right choice for the utmost in food safety

Performance and eco-sustainability

Page 12: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

12

Amongst the solutions for perfect food

preservation, the KLA range particularly

stands out. This multi-purpose cabinet is

available in three sizes of 1300, 2700

and 4000 litres, and has been designed to offer a second door as well as

tailor-made accessories such as wire shelving and pull-out shelves. The

insulation values are extremely high, helping to make this a solution which

offers the Hotel and Catering trade unbeatable efficiency.

KLM Corner is the latest arrival in Misa’s range of Mini Cold Rooms.

Available in nine configurations, 6 with positive temperature and 3 with

negative temperature, the corner design has been conceived to optimise

available space for installation in any setting. Food safety is combined with

the utmost safety for staff to load and unload the coldroom, thanks to the

version with non-slip flooring and a special semi-flush door with an internal

release handle.

KLC COMBI, a versatile and extremely modular system, makes it possible

to create refrigerated environments of different sizes, combining panels in a

cutting-edge isothermal material with rounded S6 and S10 corner locks on

the inside and outside. This solution is available with a load bearing floor, or

without a floor, with a “U”-shaped frame for mounting.

The latest arrival is the range of glazed cabinet cold rooms for self-service

sale of products stored in a temperature range of + 2° C to – 20° C.

Designed to meet the needs of self-service catering and small, medium and

large service stations, it features a front panel with double glazed doors,

built-in lighting and thermally insulated panels. The shelves can be

mounted at an angle for optimal positioning of the products and to ensure

gravity helps products slide forward. Lastly, the products are loaded from

the front for cabinets 80 cm deep, and from the rear for 120 cm units, using

a service door.

Maximum flexibility with

KLA

The infinite configurations of

KLM corner

KLC COMBI: versatility and unbeatable

modularity

Self service Cold

Rooms

Page 13: PRESS FOLDER EPTA HOST 2015 · The ethical value of food is enhanced by highlighting its economic importance. Epta has set itself the goal of achieving a responsible approach which

13

COMPANY DETAILS

Company name: Epta S.p.A.

Headquarters: Via Mecenate, 86 – 20138 Milan – Italy

Activities: A European and global commercial refrigeration Partner

for large-scale retail, Hotel and Catering, and Food&Beverage

Turnover: approximately 680 Million Euro

Chairman and Managing Director: Sergio Chiostri

Managing Director: Marco Nocivelli

Employees: 4,000

Website: www.eptarefrigeration.com