Press Information

THE COMPANYThe Julius Meinl brand stands for tradi-

tion, delicious indulgence, quality and ex-pertise and is one of the strongest brands

Austria has ever had – more than 95% of all Austri-ans know the Meinl logo with its famous “Maure“.

Julius Meinl was established in 1862 and today is managed by the 5th generation of the family. It all started with the innovative idea of Julius Meinl more than 150 years ago, to be the first company to sell roasted coffee. Before, only the green cof-fee beans were sold which people then had to roast themselves. The idea was met with instant success and very soon Julius Meinl became an institution in the Austrian food market. Also, the demand from restaurants increased con-tinuously: Today, Julius Meinl is the market leader for coffee in Austria and, worldwide, more than 1 billion cups of Julius Meinl cof-fee are being served every year.

The Julius Meinl Group successfully operates in more than 70 countries as a supplier to cof-fee houses or operator of its own coffee houses around the globe, offering customers high-end products such as coffee, tea, chocolate, jam and much more. In addition to the coffee production, the Meinl Group includes the gourmet temple “Julius Meinl am Graben”, the Meinl internet com-merce online shop, and the Meinl Bank. In 2012 the group was able to increase sales by 6 % to € 131 million.

Julius Meinl am Graben – Gourmet FoodsJulius Meinl am Graben, the flagship of the Julius-Meinl chain, is located right in the centre of Vienna – a culinary piece of art on three floors and Austria’s premier ad-dress for connoisseurs from around the world. Over the last 40 years, the delica-tessen shop has developed to become the Austrian “Mecca for connois-seurs and gourmands“ and, with its broad range of high quality products including more than

17,000 items from approximately 100 countries, the shop plays a major role in the Austrian food market. To set new trends in the delicatessen trade and to satisfy even the most extravagant demands of our customers, the buyers of Julius Meinl am Graben are constantly looking for inter-esting high quality products, either for sale or for use by our own, toque seal-awarded cuisine. In addition to the large variety of products with in-ternational brand names, Julius Meinl am Graben creates premium products under its own brand which can be found almost throughout the entire product range. For this purpose, we select domes-tic and foreign producers who guarantee quality rather than quantity. Since May 2017, select Julius

Meinl brand products and top sellers can even be purchased at the new Meinl-

Shop in the Marienmarkt in Wiener Neustadt.

2

NOTES:

MEINL’S COFFEE Meinl’s own coffee department offers a range of fine coffee blends, single origin select planta-

tion coffees and international coffee rarities such as the In-donesian delicacy Kopi Luwak or the “most precious“ Jamai-can coffee, the Blue Mountain. Furthermore, in addition to the generally available Meinl cof-fees, one can chose from a spe-cial range of single-region Julius Meinl coffees from the major growing areas for premium cof-fee: Ethiopia, Brazil, Costa Rica, Guatemala, Kenya and Tanza-nia. For perfect enjoyment, the ideal way of preparing your coffee is described on the back of each Meinl range coffee pack-age: Espresso, filter coffee or

Turkish coffee.

MEINL’S TEAThere is hardly a more elegant place for discovering the secrets of premium tea than the Michiko tea department on the second floor of Julius Meinl am Graben. Whether you pre-fer strong, full-bodied or light, aromatic teas – our broad range of premium teas showcases the finest tea gardens of India, Sri Lanka, and China. The Mi-

chiko tea range, created in 2003 and named after the Japanese wife of Julius Meinl II, comprises a broad range (over 50 tea varieties) of black teas, fruit teas and herbal teas as well as green teas. Exclusive varieties such as the star of Japanese green teas, Sencha Fukujyu, or the Oolong Fancy Formosa black tea blend, the popular Verveine tea as well as acid-base balancing teas and “wellness“ teas are an integral part of our beautiful tea de-partment.

MEINL’S PASTRYThe standard range of Meinl’s pastry in-cludes delicious French tarts such as Tarte Tatin, Tarte au Limon as well as the Topfen-Souf-flé tart with cranberries. But the fans of Austrian pastry art also find their favourites among the continuously changing range of cakes offered: Warm “Topfen“ [curd cheese] apple strudel, various Guglhupfs and confectionary made fresh every day by the artist hands of our in-house pastry chef and his team, are sure to create elation on even the most discerning palate. The enticing offerings are com-pleted by sophisticated own creations as well as home-made Madeleines and muf-fins.

MEINL’S BA-KERYThe credo of the fragrant bread depart-ment is to offer a variety of domestic and interna-tional breads and cookies. Whether dark or white, stuffed or embedded, soft or crunchy – from special breads from the Waldviertel such as Sau-erkraut bread and Roggenweckerl [rye rolls] from the only certified SlowBaking bakery in Austria, to the Vienna “Kaisersemmel“ [emperor rolls] or tempting croissants – every gourmet will find his favourite in this bakery.

3

NOTES:

MEINL’S HAM AND COLD CUTS Whether salted, scalded, smoked,

dried or even in the form of a pra-line – more than 400 types of sausage

and at least 30 types of ham including exotic hams such as the Italian Culatello and the Spanish Pata Negra have contributed to the reputation of the ham and sausage department on the second

floor.

MEINL’S ANTIPASTI- & PATÉSNext to the ham and sausage department lies the antipasti & pâté department, sur-prising customers with artfully prepared speci-alities: sweet and sour prawns, grilled vegetables, mushrooms marinated in fine balsamic vinegar, pimientos filled with anchovies, fowl galantines with truffles, home-made spreads, liver and veni-son pâtés and terrines combined with the finest stuffing are only some examples for our wide

range of products.

MEINL’S FISHMeinl’s fish department is one of the most popular de-partments of Julius Meinl am Graben with a large, constantly growing number of regular cus-tomers.Depending on the season, more than 40 types of fish are offered, with approximately 75 % of salt and 25 % of sweet water fish. Meinl’s fish department fea-tures one of the largest assort-ments of fish in Vienna: Catch of the day such as fresh whitefish from Lake Constance, Waldvier-tel carp, or a large range of ma-ties in springtime, exclusive fishes such as John Dory and halibut are offered to the customer. The uncompromising freshness and top quality of the fish, helpful advice and professional explanations from our fish experts all contribute to making your shopping experience an unparalleled pleas-

4

NOTES:

5

NOTES:

ure.

MEINL’S MEAT AND POULTRYFrom Austrian dry-aged beef or Mangal-

itza pork, ostrich filets from South Africa, Bresse chicken or domestic partridge, wild

grouse or gourmet chicken – there is almost noth-ing that is not offered by our meat and poultry de-partment. The assortment is broad and only top producers who meet the most stringent stand-

ards are considered as suppliers. Furthermore, a selection of home-made specialities such as black pudding with truffles, pork, lamb and veal brat-wurst, but also Italian Salsicce and Moroccan Mer-guez, are produced by our experienced staff once a week.

MEINL’S CHEESEWith more than 400 perfectly matured cheeses from up to 15 countries, the cheese counter offers cheese lovers any speciality they can imagine. Julius Meinl am Graben cooperates closely with domestic but also with French and Italian cheese producers to guarantee the best possible quality, also in this segment. Whether soft, hard, raw milk, sheep, goat or cow milk

cheeses – there is a cheese for everyone.

6

NOTES:

MEINL’S FRUIT AND VEGETABLES More than 300 different types of

fruit from all over the world and freshly picked vegetables are de-

livered every morning to the Meinl fruit and vegetable department, fresh from the market, with a focus on seasonal specialities from or-ganic farmers in Austria. From baby pumpkins to Macadamia nuts and a selection of rare exotic specialities with explanations and sometimes even recipes, the range of fruits offered also in-cludes historic apple varieties which were already popular in the times of the Empire. Garden-fresh salads, aromatic herbs, marrows in all colours, a large variety of delicious potatoes and even black chanterelles for delicious sauces fulfil even the most extravagant wishes.

MEINL’S WINE & SPIRITSMeinl’s wine and spirits department offers numerous precious wines and treasures from the world of great wines, from a large number of new discoveries to top Bordeaux and Burgundy wines. The range of upmarket wines for everyday enjoyment is continuously extended to offer at-tractive wines at reasonable prices. The range of spirits offered includes a selection of renowned in-ternational brands as well as regional specialities.

7

NOTES:

Our top priority is to fulfil our customers any imaginable desire - within the scope of our possibilities. Our famous service and

stimulating atmosphere make shopping at Julius Meinl am Graben a special experience.

Julius Meinl am Graben – Gastronomy

MEINL’S RESTAURANTThe Restaurant with the best view in Vien-na, of Graben and Kohlmarkt, inspires con-noisseurs from Austria and abroad with it’s enticing cuisine, charming service, and amazing wine list and was awarded the second toque seal in the 2013 Gault Millau guide. Throughout the day, Meinl’s Restaurant offers its guests culinary

treats and luxurious delicacies in a stylish yet relaxed atmosphere: in the morning, a choice of breakfast varieties is offered for an ideal way to start the day; at lunchtime, guests are pampered with an exquisite yet quick business lunch; in the afternoon, tempting Viennese coffee and tea specialities and sweet delights from our in-house pastry shop are offered; and, in the evening, let the day come to an end with a light dinner or an exquisite set meal accompanied by an excellent glass of wine.

Our cooking style inspires with its individual char-acter and an emphasis on using seasonal and high quality basic ingredients. The products offered by Julius Meinl am Graben are unparalleled as to their variety and freshness and create an international cuisine of unequalled authenticity and lightness.

8

NOTES:

MEINL’S WINE BARAnother gastronomic highlight is

“Meinl’s Weinbar” in the basement area, directly below the wine department. Wine

enthusiasts and those in the making appreciate the special atmosphere, the breathtaking selec-

tion of wines and the excellent advice. In addition to numerous rare international wines dating back to the 1961 vintage, a separate list of rare wines, mainly from Austria, make “Meinl’s Weinbar” a unique place.

To offer customers the largest possible selection, each of the approximately 2000 wines on the shelves in this impressive wine cellar can be di-rectly purchased or consumed at trade price plus a 10% service surcharge. Furthermore, a large num-ber of wines by the glass are available for tasting every day. The wine bar spoils guests with classic international culinary treats, a selection of deli-cious cheeses and a special lunch menu of the day. In addition, exclusive wine tastings are held every month in the presence of select winemakers. In-terested wine fans can even book a commented tasting on a topic of their choice (e.g. Tuscany or New Zealand) with one of our sommeliers.

M E I N L’S S U S H I BARDirectly next to the fish depart-ment is the Sushi bar where guests can watch our Sushi chef process the freshest fish from our in-house fish department to tasty Sushi creations. The menu features Japanese specialities such as Miso soup, Su-shi, Maki, Sashimi, but also a selection of caviar and fresh oysters.Meinl’s Sushi Bar is operated in cooperation with Yohm, a restaurant known for its high quality, ex-citing Asian cuisine.

9

NOTES:

MEINL’S CAFEJulius Meinl coffee is as much part of Vien-na as baguette bread is part of Paris – and

this is why customers are welcomed by Meinl Café in the immediate entrance area of Julius Meinl am Graben.The coffee house has an adjacent terrace and is one of the most popular meeting places in the centre of Vienna, because it revives the old Vien-nese coffee house tradition: Depending on the coffee variety, the respective traditional coffee making process is used to highlight the individual characteristics of each variety in the best possible way. The coffee list offers more than 30 different ways to drink coffee, and Meinl’s trained coffee specialists will be happy to provide advice on each variety and recommend the adequate method of

preparation. A broad range of sweet delicacies from our in-house pastry shop rounds off the menu at Meinl’s Cafe.

MEINL’S TO GO BARSince 2003, Meinl’s To Go bar in the arcade area of Julius Meinl am Graben, offers take-away dishes from our toque seal-awarded cuisine. Every day, a large range of different dishes, can be selected, from snacks and light starters, hearty home cook-ing, Italian pasta dishes, classical haute cuisine to tempting deserts.The motto of Meinl To Go “choose – take home – warm up – enjoy“ is much appreciated by Meinl’s customers, as the large selection offered by Meinl To Go provides the perfect culinary solution for a quick lunch at the office, dinner at home, a spon-taneous party or a picnic with friends.

10

NOTES:

Julius Meinl am Graben – Services

SERVICEApproximately 200 staff work at Julius Meinl am Graben, sharing and setting an example for our credo “to offer the best service“ – by providing competent advice across all departments and by supporting our customers during and after their purchase (e.g. packaging and wrapping service at the till etc.).

ORDERSOur staff in the individual departments do their utmost to provide the best possible advice for each customer and to take individual orders. Dishes such as fish in a salt crust, spiked beef roast but also sweet dishes such as the popular Topfen-Soufflé tart can be ordered ready-prepared only to be put in the oven at home.

HOME DELIVERYLongstanding experience, best service and optimum logistics are the hallmark of Meinl’s home delivery. This also explains why this service is used by an ever-growing number of regular customers. Not even outside Austria do connoisseurs have to forego the pleas-

ure of Meinl’s specialities. Thanks to our efficient cooperation with a competent logistics partner, our products are sent throughout the EU five days a week.

CATERINGProfessional know-

how, creativity and attention to detail enable us to respond with much sensitivity

to the concepts and ideas of our customers and guarantee the success of their events.

The international and diverse range of products offered by Julius Meinl am Graben inspires a selec-tion of foods and beverages for every taste which is invariably characterised by top quality and freshness.

GIFT SERVICEJulius Meinl am Graben makes it easy for Connoisseurs and gourmets to make presents throughout the year. Our annual catalogue “The Art of Giving“ shows many options for demon-strating good taste and at the same time for put-ting a smile on the face of the recipient. A broad range of gift baskets with various mottos was created from the sheer inexhaustible variety of our delicatessen store; we are also happy to pro-vide customised advice or compose individual ar-rangements to meet your wishes.

11

NOTES:

ONLINE SHOPThe online shop at www.meinlamgraben.at provides connoisseurs with an opportunity to or-der the best specialities and delicatessen from the comfort of their home. The international clientele of Julius Meinl am Graben in particular appreciates the shipment of our products throughout Europe.

MaGOur 3-monthly gourmet magazine “MaG“ is designed to present the philosophy of Julius Meinl am Graben – “MaG“ - as a place of enjoyment, quality and variety. The magazine’s reports pre-sent people who portray their products, who are passionate and uncompromising when it comes to quality standards and who can work real mira-cles in the context of their region. The „MaG“ mag-azine is available at the point of sale at Meinl am Graben, in the online shop, but, of course, also at select newsstands.

OPENING HOURS Meinl am Graben Store Mon – Fri: 8h00–19h30Sat: 9h00–18h00

Meinl’s RestaurantMon – Fri: 8h00–24h00Sat: 9h00–24h00

Meinl’s Wine BarMon – Sat: 11h00–24h00

Meinl’s Sushi-BarMon – Fri: 11h00–19h30Sat: 11h00–18h00

Meinl’s CaféMon – Fri: 8h00–19h30Sat: 9h00–18h00

Meinl To GoMon – Fri: 8h00–19h30Sat: 9h00–18h00

PRESS CONTACT

Mag. (FH) Valerie Orsini-RosenbergJULIUS MEINL AM GRABENGraben 19, A-1010 WienTel.: +43(0)1 532 33 34 9670Fax: +43(0)1 532 33 34 9690press@meinlamgraben.athttp://www.meinlamgraben.at

Press PhotosOn request or at the following link:https://www.dropbox.com/sh/tqon2lk35o6o cwm/zb2PrDrjnq