‘press page’- the best way to spread your brand virally
TRANSCRIPT
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‘Press Page’- The Best Way To Spread Your Brand VirallyBy OmnePresent
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What Is A Press Page?
● A Press page, sometimes called a News page or Media page
● It is an essential element of any public relations strategy
● It is for those people who want to learn more about your company, write about your company
● You can educate potential customers and the media about what is going on at your organization
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Need Of Press Page● Customers naturally gravitate towards
those websites which make it easy for them to get the information they need
● When you create a press page, all of the information your customers want to know about your company is in one place
● Press pages have become more versatile in today’s social marketing scene
● It is the best way to spread your brand virally
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The Sooner You Start, The Sooner You Reap The Benefits● It is the best way to showcase your
business● Helps to get more mileage out of your
marketing● Drives traffic to your website● Gives you more visibility● Boost Your Credibility ● SEO Benefits
● Refines your messaging
● Makes your content instantly shareable across multiple platforms
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What To Include In Your Press Page?
● Company Information● Product/Service Information● Press Releases● Photos● Graphics and logo● Video, audio content● Awards● Links to published articles● Interview Topics● Media contact information● Endorsements● Social media links
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How to design your press page?
● Keep a separate section for press page on your company’s website
● Provide a direct link from your homepage to the press page
● Introduction
o In a couple of paragraphs, sum up what your company does, when your company was formed, where located, etc, leading with the most important information and your finest credentials
● Short biography of key personnel
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● Photographs and graphic of key personnel, products, etc.
● An outline of the specific features or benefits of company’s products or services
● Include company logos, photos of top executives, product photos, videos
● Provide links to your site and your social media profiles, and either your contact detail
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● Add testimonials● Provide links to news articles about
your company● Provide past press releases,● Provide recent charts, annual
reports or other graphical data● Consider international users when
displaying currency and dates
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Conclusion● It is clear that in today’s environment a business needs to have an existing media
presence in order to appear legitimate in the eyes of the consumers
● Integrating a media page in your company’s website will make you look professional, expert and serious about your business
● Press Pages is just a new channel for your brand’s voice and content
● Start sharing company/project information, featured products, news stories, press releases, videos and pictures to make profit
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