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Send this checklist to your writing team or compare your press release drafts to this checklist to write press releases that are both editorially optimized and search engine optimized.

Editorial Optimization

• Does the press release clearly state the news angle in the title?

• Does the summary elaborate on the news angle stated in the title?

• Is the title written in title case?

• Is the title 100 characters or less?

• Is the summary 300 characters or less?

• Does the body of the press release go right into the news announcement,

without any hype or build up?

• Have you double-checked the press release to ensure that the reader is not

addressed as "you" or that the company is not addressed as "we"? This type

of language is too informal for a press release unless it is in a quote.

• Are claims that could be views as subjective attributed to person, such as in a

quote?

Search Engine Optimization

• Does the press release title contain your primary 1 keyword?

• Does the summary contain your secondary keywords?

• Does the press release body contain the three target keywords?

• Have you included at least 1 full URL in your press release (in case it is

republished without anchor text?)

PRESS RELEASE WRITING CHECKLIST

Online PR Media, is a press release distribution site focused on social media optimized and search engine optimized press releases. For more information on how to write a press release, visit http://www.onlineprnews.com and download a free copy of the ebook “The 7 Deadly Mistakes People Make When Writing Press Releases.”

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