PressKit

News and More2014-2015

F O R P R E S S / M E D I A U S E O N LY !

New Light My Fire Kits

Product News

LIGHT MY FIRE PressKit 2014

FireLighting Kit™ + Grandpa’s FireFork™ – get campfires going and hotdogs cooking This foolproof kit turns the heat up. The Swedish FireSteel 2.0® Scout creates sparks in any weather and at any altitude. Tinder-on-a-Rope™, a natural fire-starter with an 80% resin content, is easy to light even when wet, and burns long and hot. Grandpa’s FireFork attaches to practically any stick and the curved points hold everything from marshmallows to hot dogs safely over the fire.

Avaliable color combinations

Avaliable color combinations

Pack´n Eat Kit – eat out in style This kit doubles the fun of outdoor meals. Two high-edged plates with a lid and harness pack up food safely. Two Pack-Up-Cups™ for hot or cold drinks have attached lids to keep out bugs. And two Spork originals make everything from stews to salads easy to enjoy. Of course, it’s easy to clean and BPA-free.

Avaliable color combinations

Pack-up-Drink Kit – collapsible and compact drinks for two This kit is a real space-saver. Fold out to fill and fold in when empty. Two Pack-Up-Cups™ with attached lids keep bugs out. The Pack-Up-Bottle™ works with standard water filters, and has a sturdy loop to make sure the cap isn’t lost and that carrying is easy. Of course, it’s easy to clean and BPA-free.

Pack-up-Drink Kit™ facts:Recommended retail price: € 27.99

Design: Camilla Eriksson

Colors: lime/cyan, fuschia/orange, green/black

Features: Pack-up-Bottle - Big when you need it, small when you don’t.

Pack-up-Cup - Expand to drink, collapse to carry.

Weight: 274 gram.

FireLightin Kit™ facts:Recommended retail price: € 19.99

Design: Joachim Nordwall, Grandpa

Colors: lime/cyan, fuschia/orange,

green/black

Features: Swedish FireSteel 2.0 scout —

Lights a fire in any weather,

at any altitude.

Tinder-on-a-Rope — Easy-to-

carry, extremely efficient and

natural fire starter.

Grandpa´s FireFork —

The clever campfire

barbeque/cooking fork.

Weight: 95-115 gram.

Pack´n Eat Kit™ facts:Recommended retail price: € 29.99

Design: Joachim Nordwall,

Camilla Eriksson

Colors: lime/cyan, fuschia/orange,

green/black

Features: 2 Plates & 1 Bowl – Practical

and stackable.

Pack-up-Cup – Expand

to drink, collapse to carry

in 2 pack.

Spork original – The iconic

spoon-fork-knife combo –

practical and reusable in 2 pack.

Weight: 342 gram.

1factory

located in Västervik, Sweden. Most Light My Fire products are made here.

Winner of “Light My Fire Adventurers” 2014.Light My Fire´s Sponsorship Competition.

Light My Fire is pleased to announce the winner of our sponsorship competition: “Light My Fire Adventurers 2014”.The winner is… Sören Kjellkvist from Sweden with the adventure “Row to Russia for Equality”. The jury proudly selected Sören for the following reasons: Through the meaningful purpose, the memorable posts and won-derful pictures, Sören managed to capture the blog readers/fol-lowers full interest. Not only did he share a great adventure, he also told his story in a way that made us contemplate life in general. We have been able to follow Sören through his success but also share his misfortune.Sören and his adventure are a clear source of inspiration that we will remember for a very long time.

Corporate News

52countries

The latest on board: Saudi Arabia

25.000.000Sporks sold(up to 1/7-2014)

Whatever you need to download – it’s all on our

website:

Download PressKit and pictures at

lightmyfire.com

LIGHT MY FIRE PressKit 2014

Facts & Figures

From 0 to 25 million Sporks.

Many years ago, Light My Fire created the MealKit™ 1.0. The kit included (amongst other things) a Spoon-Knife-Fork combo – the Spork. Light My Fire proudly presented the Meal Kit 1.0 during a Trade Fair in 2005 and it seemed to be very popular. But one thing caught the attention a little more than anything else. The Spork! People were like crazy about it and the Light My Fire Team was overwhelmed of all the requests regarding the product. Finally, Calill Odqvist Jagusch, CEO of Light My Fire, called her father and said: There is something special about the Spork! And she was more than right about that.Today, the Spork has been taken to heart all over the world and over 25 million Sporks have been sold.The Spork comes in 20 different colors, 4 different sizes, in a special left-handed version and in titanium. In Sweden, the homeland of the Spork, it’s been awarded with the title Applied Art.

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We are on

We are on

Made in Swedenby Light My Fire

MADE INSWEDEN

Light My Fire Sweden ABVästkustvägen 7 SE-211 24 Malmö, Sweden phone: +46 40 660 16 60mail: press@lightmyfire.com

lightmyfire.com

Based in Sweden, Light My Fire specializes in outdoor accessories that are as practical

in the city as they are in the wild. From making fires to eating meals – our products

have been taken to heart all over the world by both the backyard adventurer and the

backwoods survivalist.

Color. Design. Functionality.