pressnomics 2015 - managing client expectations

13
MANAGING Client Expectations #Pressnomics #ManagingExpectations Steve Zehngut @zengy

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Page 1: Pressnomics 2015 - Managing Client Expectations

MANAGING Client Expectations

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 2: Pressnomics 2015 - Managing Client Expectations

RULE #1

The client is always right. (even when they are wrong.)

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 3: Pressnomics 2015 - Managing Client Expectations

RULE #2

Email is the worst form of communication. Second worst: Texting.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 4: Pressnomics 2015 - Managing Client Expectations

RULE #3

Don’t react.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 5: Pressnomics 2015 - Managing Client Expectations

RULE #4

Shut up and listen.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 6: Pressnomics 2015 - Managing Client Expectations

RULE #5

Take ownership.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 7: Pressnomics 2015 - Managing Client Expectations

RULE #6

Don’t assume.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 8: Pressnomics 2015 - Managing Client Expectations

RULE #7

Keep your promises.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 9: Pressnomics 2015 - Managing Client Expectations

RULE #8

Tell your client that you aren’t perfect.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 10: Pressnomics 2015 - Managing Client Expectations

RULE #9

Honesty is the best policy.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 11: Pressnomics 2015 - Managing Client Expectations

RULE #10

You cannot over-communicate.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 12: Pressnomics 2015 - Managing Client Expectations

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10

The client is always right. Email is the worst form of communication. Don’t react. Shut up and listen. Take ownership. Don’t assume. Keep your promises. Tell your client that you aren’t perfect. Honesty is the best policy. You cannot over-communicate.

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

Page 13: Pressnomics 2015 - Managing Client Expectations

#Pressnomics #ManagingExpectations

Steve Zehngut @zengy

MANAGING Client Expectations