pressnomics 2015 - managing client expectations
TRANSCRIPT
MANAGING Client Expectations
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #1
The client is always right. (even when they are wrong.)
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #2
Email is the worst form of communication. Second worst: Texting.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #3
Don’t react.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #4
Shut up and listen.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #5
Take ownership.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #6
Don’t assume.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #7
Keep your promises.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #8
Tell your client that you aren’t perfect.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #9
Honesty is the best policy.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
RULE #10
You cannot over-communicate.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
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The client is always right. Email is the worst form of communication. Don’t react. Shut up and listen. Take ownership. Don’t assume. Keep your promises. Tell your client that you aren’t perfect. Honesty is the best policy. You cannot over-communicate.
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
#Pressnomics #ManagingExpectations
Steve Zehngut @zengy
MANAGING Client Expectations