pretzel-chow the plan. the product pretzel chow will be selling our quality pretzels our innovative...
TRANSCRIPT
PRETZEL-CHOWPRETZEL-CHOWThe Plan
THE PRODUCTTHE PRODUCTPretzel Chow will be selling our quality pretzelsOur innovative spice combination gives the
pretzels a never before tasted favor in the snacks industry
We can protect the product by keeping the recipe a secret from other businesses
The MessageThe MessagePretzel Chow's innovative recipe for pretzels
gives them a distinct flavor.
The spices that we apply to our product creates
a revolutionary flavor to the ordinary pretzel
THE INDUSTRYTHE INDUSTRYPretzel-Chow is a food distribution industry. Food distribution A current food distribution trend is that
people are looking for healthier foods for a low cost
This industry has always been a large industry and that it will always be one
THE MARKETTHE MARKETPretzel-Chow began when my Grandma made
these pretzels for a family gatherings. Then my mom began making them for me and my friends when we hung out. Once the Maverick Challenge started, our group had a great idea to use these pretzels for our competition.
We will focus our sales for the people living in urban areas. Pretzel-Chow's plan for the future is to become a national distributor through the United States.
THE TARGETED CUSTOMERSTHE TARGETED CUSTOMERSPretzel-Chow's target consumer are those who like to go to parties and
family outings. This product has a handy container to make it easily transportable to parties. The people that generally like to not spend a lot of money for parties. This product is cheap and gives a quality taste.
CUSTOMER DEMOGRAPHICSCustomers like foodCustomers like to partyLike a cheap, affordable party container of pretzelsThey would like to spend $6.50-$10 on our productWe have already begun sales, and have made profitsWe are also getting a square credit card reader to make it more
convenient for out customers wanting to use a credit card
TARGET MARKET STRATEGYTARGET MARKET STRATEGYWe will make the Pretzel-Chow brand well-known by going to local grocery stores to give out free samples
We will go to public events such as town festivals to sell our product, and at the same time making our business well known
We will sell our products in Dottie's Bulk Food Store to begin bringing in capital. We also plan to sell the pretzels at our school’s OASIS concession stand for sports activities and school functions
IT'S CHOW TIME
TARGET MARKET SALES APPROACHTARGET MARKET SALES APPROACH
We will advertise on WRBI, our local radio station, so that Pretzel-Chow will be become known locally.
We will also be at local festivals to sell our product. While we make money, we will become more well known at the same time.
TARGET MARKET DESCRIPTIONSTARGET MARKET DESCRIPTIONS Local Markets Commuting workers and
touristsCommercial Events
DescriptionsFamilies that go to parties and live close to a grocery store
People wanting a snack while driving
People needing a snack at town festivals and Carnivals
Demographics
Consumers at all ages/ make $40,000-$60,000 a year
Commuting workers that want a snack between meals
Hungry Workers and Festival attendees
Buying Behavior
Frequent, but small purchases ($9-$12)
Frequent, but small purchases ($9-$12)
200- 2000 units sold ($9-$12 per unit)
Size10,000-20,000 Consumers 4,000-5,000 Consumers 400-2000 Consumers
Projected Sales
$20,000 $2,000 $5,000
TrendsSlow Growth Rapid Growth Medium Growth
COMPETITIVE ANALYSISCOMPETITIVE ANALYSISWe have a special
spice on our pretzels, giving a never before seen
flavor
They already have the reputation that we lack. They are
also a national business
Snyder's
We have the cheap price, and the transportable
container
They have a wide variety of flavors,
we only have a few
DoritosWe have a healthier snack. Our product
is cheaper
They have a major distribution advantage
Rold Gold
THE MARKETING SCHEDULETHE MARKETING SCHEDULE
Newspaper and radio advertisingFacebookSports EventsBillboards
THE LOCATIONTHE LOCATIONPretzel-Chow will be located in the Batesville area.
Traffic in the area is low. It is very easy to commute to desired locations.
THE LEGAL STRUCTURETHE LEGAL STRUCTUREAustin Hornberger with have majority in the
equity in Pretzel-Chow.This plan will not let investor take control of
Pretzel-Chow
Austin Hornberger
51%
Josh Stenger 49%(equity due to change if investors
needed)
Management TeamManagement TeamAll work will be done by Austin Hornberger. He will
make the pretzels.
All sales and money management with be done by
Josh Stenger.
Korey Padgett mentored us for this project.
THE CORE SCORESTHE CORE SCORESWe will measure by our sales growth from
year to yearWe will measure our growth by the number
of stores that sell Pretzel-Chow's productsWe will also monitor the number of buckets
sold
The Money ForecastThe Money Forecast$300/mo. For rent$700-1,500 for counter space(if needed)$400 in baking suppliesIt costs $4.62 to make it
We expect to charge $9.99 for every gallonThis more than a 100% profit
Current SalesCurrent Sales
Xtra Spicy30%
Spicy36%
Sales ProjectionSales Projection
1st year total = $7,4532nd year total = $14,9063rd year total = $44,718