pride campaign for sustainable fishing in lianga, surigao del sur mpa
TRANSCRIPT
PRIDE CAMPAIGNfor
Sustainable Fishing in Lianga, Surigao del Sur
MPA
Cohort Identified Threat:
LGU LIANGA
THEORY OF CHANGE
K A IC BR BC TR CRFishers in
Lianga know the location and boundaries; regulations; benefits; report intrusion inside the NTZ of the MPA.
Fishers in Lianga agree that it is - important to
know location and boundary, regulations, increased fish catch is the benefit, report intrusion in the NTZ of the MPA
Fishers in Lianga talk with each other about intrusion, violations to MPA regulations, increased fish catch as the benefit, intrusion in the NTZ of the MPA.
Fishers in Lianga maintain the MPA MEAT at level 2.
Fishers in Lianga stop intruding and report intrusion in the NTZ of the MPA.
Intrusion in the NO TAKE ZONE of the Marine Protected Area is reduced
Growth for coral cover will increase Fish biomass will increase.
Other contributing factors
Lack of budget allocation from
the BLGU/MLGU
Lack of alternative livelihoods
Behaviour Change -
- in the localized Theory of Change through social marketing activities, coupled with barrier removal activities can achieve behaviour change.
Fishers in Lianga stop intruding and report intrusion in the NTZ of the MPA.
Barrier Removal StrategyGoal: By 2014, the KMM KAGANA MPA MEAT Level is maintained
at Level 2.
Specific Objectives:
Within the next 7.5 months,
KMM KAGANA will have –
• MTWG and Management committees and teams organized.
• MPA Management Plan for five years is adopted.
• Municipal Ordinances and related laws are updated. • Strengthen law enforcement, and monitoring.
RESEARCH AND PLANNING TIMELINE
STEPS STAKEHOLDERS ENGAGEMENT
TIMELINE KEY DECISIONS
QUALITATIVE RESEARCH Focus group, in-depth interview
Analysis
- Selected fishermen as source of information/ data
- CF, CS as observers, MSWDO as Moderator, skilled individual hired as Note taker
- CF,CS to do the analysis
- October to November 2012
- Whole month Dec. 2012
- Audience segmentation- Marketing Mix- Creative Brief- Benefits Exchange
Definition
- Refined KAP Survey- Message Development
QUANTITATIVEKAP Survey
Survey Pro
- CF,CS, Enumerators as data gatherer encoder
- CF, CS to do the analysis
- Whole month of April 2013
- May 2013
- Message Development - Finalize the Theory of
Change, Concept Model, Results Chain
Governance, Enforcement and Monitoring
- CF,CS as facilitators- Mun. Mayor for
issuance of EO- Mun. Vice Mayor for
policy approval and budget allocation
- October – May 2013
- Reactivation of MPA MTWG, Management bodies MLGU, BLGU, Enforcement Team, Resource Monitoring Team, Infra Maintenance, Public Education Team
- Adoption MPA Mgt. plan- Amendment to MPA
ordinances
Support Needs
STEPS HUMAN RESOURCE MATERIALRESOURCE
COST
QUALITATIVERESEARCH
- Moderator and Note Taker - Honorarium- Supplies and snacks
QUANTITATVE RESEARCH
- Enumerator’s Training
- Enumerators Honorarium- Transportation - Encoder Survey Pro
- Food / snacks, venue- Supplies, t-shirts- Gifts to respondents
- Production of survey questionnaires
MPA GOVERNANCE
MPAENFORCEMENT, MONITIORING
MPARESOURCE
MONITORING TEAM
- MTWG, Management Bodies members
- MPA Infra Maintenance Team
- MPA Public Educ. Team
- Team members
- Team Members
- T-shirts,- Food and snacks
- Equipment, t-shirts- Patrol boats (2)- Capability building
- DMT/equipment- T-shirts - Capability building
TOTAL
Vision of the campaign A WELL- MANAGED MPA
WITH INCREASED CORAL COVER AND INCREASED FISH BIOMASS,
MAINTAINED SUSTAINING MECHANISMSCONTROLLED BY EMPOWERED STAKEHOLDERS.