pride’s 2.0 process
DESCRIPTION
Pride’s 2.0 Process. Focus on priority conservation targets & key threats Align campaign components (targets, threats, audiences, objectives, etc) Align to the CMP Open Standards All in Miradi. TTT #4 Objectives for PPMs. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/1.jpg)
Pride’s 2.0 Process1. Focus on priority conservation targets & key
threats2. Align campaign components (targets, threats,
audiences, objectives, etc)3. Align to the CMP Open Standards4. All in Miradi
![Page 2: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/2.jpg)
TTT #4 Objectives for PPMs
• Increased appreciation of Pride Process in creating good Pride campaigns
• Increased understanding of & ability to teach:– Results Chains– Preliminary & SMART objectives– Survey questionnaires– Data analysis
• Increased ability to provide constructive, critical analysis of Pride deliverables to CMs
![Page 3: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/3.jpg)
TTT Training
• Overview of Pride Process PP• Small group analysis of– Results Chains– SMART Objectives– Surveys Questions
• Speed planning in Miradi• Analysis of Survey Data
![Page 4: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/4.jpg)
What do we mean by “Alignment?”Conservation Target
Direct Threats
Target audiencesStrategies
SMART objectives Indicators(Survey Questions)
![Page 5: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/5.jpg)
A little gentle handling
![Page 6: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/6.jpg)
A little charming
![Page 7: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/7.jpg)
A little untangling
![Page 8: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/8.jpg)
Perhaps a little problem solving
![Page 9: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/9.jpg)
PCCs (Pride Campaign Chiropractors)will get it all aligned
Conservation Target
Direct Threats
Target audiences
Strategies
SMART objectives
Indicators(Survey Questions)
![Page 10: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/10.jpg)
Step 1Create Concept Model
Based On• Formative Research:
– Literature review– Expert interviews– Stakeholder input– Partner input
Product• Concept Model:
– Project scope– Conservation targets– Direct threats– Contributing factors
![Page 11: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/11.jpg)
Concept Model
![Page 12: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/12.jpg)
Step 2Select Conservation Targets
Based On• Concept Model:
– Conservation targets• Target selection
criteria:– Can be impacted by
Pride– Representative of
biodiversity– Viability– Monitoring possible
Product• One or a few key
conservation targets that meet Pride’s criteria
![Page 13: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/13.jpg)
Step 3Prioritize Direct ThreatsBased On• Concept Model:
– Direct threats• Expert & Partner Input• Threat selection
criteria:– Impacts selected
conservation targets– Scope– Severity– Irreversibility
Product• Miradi threat-rating
table• One or a few key
direct threats that meet Pride’s criteria
![Page 14: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/14.jpg)
Threat Rating Table
![Page 15: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/15.jpg)
Step 4Prioritize Target Audience(s)
Based On• Concept Model• Selected Conservation
Targets• Selected Direct Threats• Expert & Partner Input• Audience criteria:
– Behaviors cause direct threats
– Influential with people who cause threats
– Other
Product• Clearly identified
target audiences
![Page 16: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/16.jpg)
Step 5Choose Social Marketing & Barrier Removal Strategies
Based On• Concept Model• Isolated Factor
Chains:– Miradi “brainstorming”
mode• Expert & partner input• Strategy selection
criteria:– Impact– Feasibility
Product• Social Marketing
Strategy• Barrier Removal
Strategy
![Page 17: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/17.jpg)
Factor Chains in Miradi
![Page 18: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/18.jpg)
Step 6Create Results Chain(s)Based On• Concept Model:• Conservation Targets• Direct Threats• Target Audiences• BR & SM Strategies• Stages-of-Change
Theory:– Pre-contemplation– Contemplation– Preparation– Validation– Action– Maintenance
Product• Organized by Target
Audience• Aligned with ToC:
– Knowledge– Attitude– Interpersonal Communication– Behavior Change– Threat Reduction– Conservation Result
• Causal chain:– “If.... Then” statements
• Blueprint for BR & SM strategies
• Intermediate Results for monitoring
![Page 19: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/19.jpg)
Serena Island Results Chain in Miradi
![Page 20: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/20.jpg)
Los Negros Results Chains
![Page 21: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/21.jpg)
Step 7Develop Preliminary Objectives ALIGNED TO RESULTS CHAINBased On• Intermediate Results• SMART Objective
criteria:– Specific– Measurable– Action-oriented– Realistic– Time-bound
Product• Objectives for all
(nearly all) intermediate results from “K” through “CR”
• As SMART as possible• In standard format
![Page 22: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/22.jpg)
Step 8Develop Indicators & Methods ALIGNED TO each Objective
Based On• Preliminary
Objectives
Product• Good Survey Questions
that are aligned to objectives for K, A, IC, P
• Indicators and methods for BR objectives
• Biological indicators and methods for TR & CR objectives
![Page 23: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/23.jpg)
Step 9Make Baseline Measurements
Based On• Indicators• Methods
Product• Baseline measures:• K, A, IC, & P objectives
from survey• BR objectives• TR & CR objectives
from biological monitoring
![Page 24: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/24.jpg)
Step 10Turn Preliminary Objectives into SMART Objectives
Based On• Preliminary Objectives• Baseline measures• Estimates of Campaign
impact
Product• SMART Objectives
![Page 25: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/25.jpg)
What Is the take home point?
![Page 26: Pride’s 2.0 Process](https://reader036.vdocument.in/reader036/viewer/2022062501/5681626f550346895dd2df17/html5/thumbnails/26.jpg)
Use the process, PPM!