HANNAH D’SOUZA

Survey Monkey Results

Soap Opera Survey

Due to this response we aimed our Soap Opera at the ‘working class’ (Hartley) as they received (90%) of the responses. Furthermore, as the chart demonstrates, 60% responses said they were aimed at females compared to males. However, we wanted to challenge the perception of our target audience and therefore included forms of potential violence through the form of a ‘dream’ which would seemingly engage male as well as female audiences.

Soap Opera Survey

9/10 people we sent our survey to, said they would prefer a multi-stranded narrative to a single narrative. However, instead of this, our group decided challenge the general soap opera conventions with elements of ‘difference’ (Steve Neale) and have flashbacks within the dream instead. We did to challenge our target audience (16-24year old males and females) perception.

Soap Opera Survey

As the results demonstrate, 90% of responses said Soap Operas are usually set in neighbourhoods. Therefore due to this, we decided to have ‘community based’ locations like the pub that recieved 60% of the vote, the park that recieved 50% and a bedroom that also recieved 50% of the vote to ‘repeat’ (Steve Neale) normal conventions.

Soap Opera Survey

This questions focused on the character roles of people in the Soap Opera genre. The response received was straightforward as 70% of people saying that they expect heroes and villains (Propp), strong females (Rebecca Feasey-2007), ‘Jack the lad’ and the ‘young couple.’ Therefore, our group decided to have a ‘villain’ as part of the narrative. However, instead of portrayed the woman in our trailer as ‘strong’ we made her the ‘damsel in distress instead’ to signify (De Saussure) difference (Steve Neale) in our trailer.

Soap Opera Survey

Most of our target audience (80%-Drama and 80%-Murder and 70%- Romance) said they would prefer watching a Soap Opera that consists of drama, murder and romance in their episodes. Hence, our group wanted to ‘repeat’ (Steve Neale) these conventions by having drama through a ‘love triangle’ and by having aspects of potential murder and suspense through the theme of a ‘dream’ to engage the audience.

Soap Opera Survey

The dilemmas expected by our target audience in a Soap Opera were fairly even, as most people said they’d expect to see family problems, financial issues and relationship problems. This is because this genre mainly focus on ‘middle class’ problems that people are able to personally identify with (Katz). Its also suitable for ‘survivors’ (Maslow) as audiences might want advice with their own problems. Hence the trailer for our Soap Opera focused on mainly relationship problems due to our target audience of 16-24 year old males and females.

Soap Opera Survey

In this question, I set out to research how often people would like to watch each episode of a particular Soap Opera. The results I gathered were fairly even as 30% people said they would like the soap opera to be aired on television everyday and 30% people said they would like to to be aired weekly. However, 40% people said they would prefer it every other day. Furthermore, not one person said they would watch it on the weekend. Therefore, due to the feedback received, our group decided to have our new Soap Opera only on weekdays.

Soap Opera Survey

8/10 people said they would prefer having a cliff hanger at the end of each Soap Opera to keep the audience interested in the narrative so that they watch it every week. This enabled us to create a storyline that engages with the target audience by having Lily wake up at the end of the trailer from her dream to find herself in bed with the Villain (Propp) which shocks the audience and makes them want to watch the series when it comes out.