prime time online english - presentation for investors

Prime Time English

Online Language Learning

Digital English Language Learning

$1.3B

Offline English Language

Learning $34.6B (Classroom and Print Combined)

Language Services $24.4B

(Translation, Localization,

Interpretation, etc)

Non-English Language Learning $22.3B (All

Other Languages Combined)

The worldwide language learning

market (all languages

combined) was $58.2 bilion in

2011

Global English Market

Ambient Insight 2012

The 2011 $82.6 Billion Global Language Industry (in $US Billions)


English language learning products (offline and online

combined) generated $35.9 billion (or 61.7% of the total language learning market) in

2011, …


… making it the largest concentrated

revenue opportunity in the international

language learning market.



Top Growing Countries

Growth Predictions in Online Market

Online Learning Takes Off

• The worldwide demand for English language e-Learning grows at a compound annual rate of 22.1% and its revenue will reach $ 1.69 billion in 2014 and $ 2.5 billion in 2016.

Sources: Ambient Insight, http://www.ambientinsight.com/Reports/eLearning.aspx


Migration to Digital Learning


Digitalization Efforts in

Academic Markets

Emergenceof Mobile Learning

(VAS)

Consumer Demand for

Digital Language Learning

Shortage of English

Teachers

Government-mandated English

Iniciatives

Migration to Digital Formats by Publushers

…Global Digital English Language

LearningAdoption


The substantial growth in revenues for digital English language learning products over the forecast period is due to several convergent catalysts:


• Consumer demand for digital language learning products

• The recent explosion of Mobile Learning Value Added Services (VAS)

• The digitization efforts in academic markets across the globe

• Migration to digital formats by the major international publishers

• Government-mandated English language learning initiatives in school systems

• The shortage of English teachers in high-demand countries.



International Catalysts Driving Adoption of Learning Technology in the Global Pre K-12 Segment

Large Scale Digitalization

Initiatives

Migration to Digital

Formats by Major

Publishers

Rapid Migration to Online Classes

Policies Expanding

Online Learning Acess

Strong Demand for

Learning Platforms

Boom in Demand for

Digital Learning Content

…Global Pre K-12Learning TechnologyAdoption

Volume Purchases of

Personal Learning Devices

Pre K-12 - Migration to Digital


There are now major digitization efforts going on in the school systems in South Korea, Thailand, China, Taiwan, Turkey, Brazil, Russia, France, Poland, Spain, the Ukraine, Mexico,

Japan, Singapore, United Arab Emirates (UAE), and in various school systems in the UK and the US. As the print textbooks are converted to Ebooks, the language learning titles will also be

digitized.

Pre K-12 - Migration to Digital

International Catalysts Driving Adoption of Learning Technology in the Global Pre K-12 Segment


2011-2016 Worldwide Digital English LanguageLearning Five-year Forecast

Growth Rate by Region

25%

20%

15%

10%

5%

0%

Across All Product Types

2011-2016 Growth Rate by Region

NorthAmerica

LatinAmerica

Western Europe

Eastern Europe

Asia Middle East

Africa


The Brazilian Ministry of Tourism intends to

provide English training to 306,000

tourism professionals just for the World Cup.

There will be a spike in spending in Brazil

during the forecast period due to the

World Cup in 2014 and the Olympics in 2016.

2011-2016 Worldwide Digital English LanguageLearning Five-year Forecast

Growth Rate by Region

2011-2016 Growth Rate by Region


Top Growing Countries

Top Ten Digital English Language Learning Five-year Growth Rates by Country

40%

30%

20%

10%

0%

Across All Product Types

2011-2016 Top Ten Growth Rates by Country

Malaysia China Romania Ukraine Indonesia Brazil Poland India Georgia Russia


English Language Market in Brazil

Low Proficiency shows opportunity for sustained growth

English Language Market in Brazil

Sales of the 73 networks of language schools, which now total 6,215 units around the country, grew 11% and reached R $ 3.1 billion, according survey of the Brazilian Association of Franchises (ABF).

Strong Growth in Brazilian Market

• English Proficiency Index Report made by EF.com in 2012 shows Brazil in 46th position out of 54 countries surveyed in 2012.

• The GlobalEnglish Corporation Business English Index ranked Brazil 66th out of 76 countries surveyed, among the lowest in the world among countries with the least amount of English fluency in the workplace.

• Economist Intelligence Unit report stated nearly three-quarters of Brazilians surveyed said their company had experienced “financial losses as a result of failed cross-border transactions.”

• A Catho survey from late last year found that only 11 percent of Brazilian job candidates could communicate well in English, and only 3.4 percent of all candidates could speak fluent English.

Sources: Oglobo Newspaper; http://oglobo.globo.com/emprego/brasileiros-nao-sabem-falar-ingles-apenas-5-dominam-idioma-6239142Christian Science Monitor: http://www.csmonitor.com/World/Americas/Latin-America-Monitor/2012/0524/Lost-in-translation-English-in-BrazilBBC: http://www.bbc.co.uk/portuguese/noticias/2012/10/121024_ingles_brasil_rp.shtmlUOL: http://economia.uol.com.br/ultimas-noticias/redacao/2012/06/06/franquias-de-idiomas-crescem-com-internacionalizacao-de-empresas.jhtm


What’s important to consider in Online Language Learning

Extra DisciplineTeaching online only works for those who manage their time:

setting aside a few hours a day to study is critical.

MethodThe books and methods need to be developed specifically

for the Internet and by experts in language teaching.

LevelStudents who already have a familiarity with the language

(intermediate and advanced) tend to take better advantage of online courses than those who are starting.

Video Body language is important in teaching a new language:

for this reason classes held through videoconferencing are more effective.

MotivationIt is not easy to learn a language without the presence of a teacher.

Therefore, it is imperative that the school offers resources that encourage student who must not be left feeling unsupported.

Source: Veja Magazine, http://veja.abril.com.br/noticia/vida-digital/o-ensino-de-linguas-na-rede#texto1


Pitfalls of Online Language Learning

Despite the many advantages that online study there are several issues that may negatively impact the effectiveness of online study.

1. Excessive Flexibility – The largest online language courses offer classes 24 hours a day at regular intervals. This makes it so easy to choose a study time that students often set their language study period as a low or last priority in their schedule, which leads to hardly ever studying or not studying at all.

2. Difficulty to Adapt to ELearning – In some cultures especially Latin cultures, face-to-face interaction in person for learning is seen as more preferable than online learning using technology. Those who feel this way tend to have a negative perception of distance learning and feel it may not work for them.

3. Sense of Isolation – Students that study online may feel isolated and dismotivated if the school doesn’t offer ways for them to interact with other students and their own teachers or coaches in the school.

4. Technical Problems – The speed and reliability of broadband internet is not uniform and there are still many cities around Brazil the world with frequent drops in signal or insufficient speed that interfere with the smooth operation of online classes. A student who experiences frequent problems of this nature may conclude it is not effective to study online.

"The time savings is what motivated me to choose an

online course. Exercises I could do on the iPad during lunch, for

example. Flexibility of time, another positive point, played

against me, however: just leaving course in the background. Finally,

I gave up.“

Fernanda Simon, 29, university student

An Expert View

An Expert View

Michael Houten

• Global English Advisor of the British Council, a nonprofit organization maintained by the government of Great Britain in order to disseminate British culture around the world.

• Many sectors of the economy and our lives have changed because

of technology. It is inevitable, then, that these advances also come to education. There is no doubt that the internet plays an important role in the process of learning a foreign language.

What we learned from this:

• One. Motivation: Some people have the privilege of having the best teachers and the best tools and still not learn the language. Others learn the language, despite the lack of resources. The technology is therefore irrelevant if there is no motivation on the part of the student himself.

• 2nd. Social Interaction: There is plenty of evidence that in some cultures the social interaction in the learning environment is essential. For these groups, the online experience may not be enough in the process - even if it is supplemented by videoconferencing systems or other forms of virtual interaction.

• 3rd. Social Connectivity: The best English courses know how to take advantage of the growth of social connectivity, offering opportunities for collaborative learning by putting students in touch with other students and opening a path for dialogue and discussion over the internet. These are essential aspects in the teaching process.

Sources: Veja Magazine: http://veja.abril.com.br/noticia/vida-digital/o-ensino-de-linguas-na-rede#texto1

TIRF Report 2012

TIRF REPORT 2012 - Conclusions

The future of language education tends to be increasingly customized to the specific needs of each student, according to a study by the International Foundation for Research on English Language Teaching (TIRF) released last July 11th, 2012 at the Brazilian British Centre, in São Paulo.

The survey data, collected in 20 countries, including Brazil, pointed to the "growing specification and customization in teaching English," and the use of multimedia and online tools to supplement learning and the integration of language training and professional, in the case of immigrant workers.

In all case studies, the awareness of students about cultural differences and the role of culture in communication is very present. The elaboration of teaching projects and the use of real-world materials are also cited in the reported cases as well developing student independence in language courses is another concern.

Sources: UOL: http://www2.uol.com.br/canalexecutivo/notas121/120720129.htm

Top Companies

The Top Companies for Online English

3 top global brands for Online English

Lucerne, Switzerland

Coconut Grove, Florida

Brisbane, California, USA

English Town

Founded in 1996 by Bill Fisher - Claims 15 million users – 150,000 + in Brazil.1.200 companies registered - 29,000 employees worldwide

Summary

• Student uses interactive platform with videos and exercises • Student choose package based on 12, 24, 48 or 100 private classes per year• 30 lessons of group classes a month with up to 8 students• Interactive courses for all levels• Monitoring reports and online coaching by email• Certified Hult Business School• Access to the international community of students• Customized Study curriculum • Preparation courses for TOEFL and TOEIC• Courses Business English and Technical English for several areas• Main advantages price and Faster results • Guarantee fluency in 12 months or money back.

Target Market: teen to 50 +- offer general English, business and technical English after 6th level

Pricing: R$189 – 48 classes (once a week) with one year contract with penalties R$288 for no contract price + R$200 cancellation fee.

R$259 – 100 classes (twice a week) with one year contract with penalties R$408 for no contract price + R$200 cancellation fee.

Source: wikipedia.com, telephone contact with sales department.

English Town

Strengths:

• Market Leader – over 15 million students, 150,000+ in Brazil

• Suite of comprehensive tools for self-study and evaluation

• Private Classes with native teacher.

Weaknesses:

• Difficult to schedule times with desired teacher. Scheduling done only 24 hours ahead.

• 12, 24, 48 classes packages offer very few hours with teacher

• Achieving true fluency is highly unlikely unless students buys 100 hour course and still it’s unlikely

• Group classes with students all over the world create communication problems due to pronunciation difficulties

• Group classes have no video component only audio and white-board

• A lot of complaints and poor perception by clients who have had problems

• Fluency in 12 months guarantee is highly misleading – No one learns English in 12 months.

English Town

Customer Complaints in Brazil – last 6 months

Source: http://www.reclameaqui.com.br/indices/8971/Englishtown-do-brasil-intermediacoes-ltda/

English Town

Customer Complaints in Brazil – Overall

Source: http://www.reclameaqui.com.br/indices/8971/Englishtown-do-brasil-intermediacoes-ltda/

English Town

Customer Complaints in Brazil – Total Complaints

Source: http://www.reclameaqui.com.br/indices/lista_reclamacoes/?id=8971&tp=9403f4c8cd5af61c485541e9444950c069c79ffa&subtp=c92a9bc341d739044ff5400661d44a60a808be22

High number of complaints about not being able to cancel

Open English

Open English was started in 2006 by Venezuelan Entrepreneur Andres Moreno.Have 65,000 students in 22 Latin American countries with 3,000+ in Brazil and some 2,000 employees.

Have raised more than $55 million in 3 rounds of funding from investors like Flybridge, Insight Venture Partners, Kaszek Ventures, LAM Ventures, Redpoint Ventures and angel investors.

• Head Quarters in Coconut Grove, Florida • 2 Call Centers - 1 in Bogota – Spanish and 1 in São Paulo – Portuguese.

Summary - Three Pillars

American Teachers • Classes start every hour in small groups (2-3 students)• Classes last 45 minutes based on diverse every day topics• Classes run 24 hours every hour on the hour• Basic, Intermediate, Advanced Level• Billingual teachers for beginner students

Personal Advisors• Advisors coach students on course planning based on career and interests in English learning

(listening, reading, speaking, grammar)

Innovative Content• Multimedia content with video and interactive activities• Divided by professions and interests• Downloadable Podcast Content

Open English

Other Details

• No private classes, only group classes• No limit on classes per day or per month• Subjects and themes change daily• 4 hours of study recommended per week in multimedia system to guarantee fluency• Fluency guaranteed in 12 months or student receives 6 months more for free

Target Market: teens to 50+, focus on general English with some professional areas

Pricing: R$199 a month one year contract with R$398 penalty for cancellationSource: http://www.miamiherald.com/2013/02/17/3239707/open-English-expands-across-latin.html#storylink=cpy

Phone contact with sales department

Conflicting Data about Number of Students

TECHCRUNCH July 26, 2012 states 80,000 students in 20 countriesSource: http://techcrunch.com/2012/07/26/open-English-43m/

MIAMI HERALD Feb 18, 2013 states 50,000 students in 22 countriesSource: http://www.miamiherald.com/2013/02/17/v-fullstory/3239707/open-English-expands-across-latin.html

EXAME MAGAZINE BRAZIL March 03, 2013 states 65,000 students and 1.200 employeesSource: http://exame.abril.com.br/gestao/noticias/openEnglish-explica-por-que-vale-a-pena-ter-um-diretor-de-fe

Open English

Strengths:

• Lowest Price Among Online companies that offer native teachers

• Suite of comprehensive tools for self-study and evaluation

• Availability 24 hours a day, new 45 minute classes every hour

• Group classes offer video of teacher with audio and audio for students

• Small Groups of 5 students max.

Weaknesses:

• No private classes – only group classes

• Fluency in 12 months guarantee is highly misleading – No one learns English in 12 months • Guarantee of fluency doesn’t offer money back, only 6 months more classes

• A lot of complaints about binding contracts with 2 month penalty for cancellation

• Commercials use silly humor and clichés about English study “book is on the table” with goofy young guy

• Commercials seem to appeal more to younger learners, teens and entry level professionals, doesn’t seem to have appeal to experienced working professionals and older execs.

Open English

Customer Complaints in Brazil – last 6 months

Complaints in last 6 months are mostly about cancellation difficultySource: http://www.reclameaqui.com.br/indices/38592/open-English/

Open English

Customer Complaints in Brazil – Overall

In spite of good overall rating, in Brazil there were are many complaints about the binding contract and penalties, and the difficulty to cancel the course, slow connection and poor functioning of the site

resources.

Open English

Customer Complaints in Brazil – Total Complaints

Source: http://www.reclameaqui.com.br/indices/lista_reclamacoes/?screen=2&tp=9403f4c8cd5af61c485541e9444950c069c79ffa&subtp=c92a9bc341d739044ff5400661d44a60a808be22&id=38592

Global English

Founded in in 1997 by Reece Duca, Stephen Patrick and Martin Rice

GlobalEnglish provides on-demand enterprise solutions to support global business performance through effective Business English communication. Headquarters Brisbane, California, and has offices in over 30 countries.

Purchased by Pearson Longman in July 2012 for $90 million.

Summary

• Online self-study platform with speech recognition and exercises• Student uses interactive platform with videos and exercises • Offer coaching classes with teacher – once, twice or four times a • Once a week group classes a month with up to 8 students • Dynamic online language technology tools• Only course to offer peer to peer environment for collaboration

Products

• Edge – Speech recognition• Coach - Teacher with student up to 4 times per month• Motivator – Advisor who makes calls, sends recommendations and motivational emails• Bloom – Peer to Peer collaboration environment to share documents within company and work together in

English• Lingo – Vocabulary tool to look up words• Step – Standardized testing of English Skills

Global English

Target Market: executives and professionals - Focused on corporate accounts and now smaller businesses

Pricing:

• Costs $49.00 – $69.00 Self Study per month depending on number users

• Or purchase package with coaching

• Once a month $1200 a year, 2x a month $1600, 4x a month $2600

Source: Wikipedia and phone contact with sales department

Strengths:

• Suite of comprehensive tools for self-study for business English

• Strong presence in corporate market

Weaknesses:

• Very little contact with live teacher only 4 hours month maximum

• Private class is a conversation phone call or Skype class no didactic interaction in class

• Achieving true fluency is highly unlikely due to only 4 hour monthly contact with teacher/coach

Primetime English

Primetime English

Founded in 2009 by Eric Muller. Prime Time English provides highly-personalized English and Portuguese instruction online and in person.Headquarters: Rio de Janeiro, Brazil.

10 employees and 100+ students

Summary

• Highly-personalized teaching tailored to the specific needs and difficulties of each student.

• Complete Online Multimedia platform for General, Business and Professional English with hundreds of hours

of content

• Sophisticated online meeting platform that permits full video and audio interaction between teacher and

students

• Mobile Version of learning platform for IPhone and IPad

• Small classes with maximum of 5 students

• Very broad teaching content in both digital and book formats suited to almost any professional profile

• Monthly coaching to motivate and give student direction on his current difficulty and needs

• Free Demo Class

• No Contract, No Cancellation Fees

• 6-month and Yearly fluency evaluations with TOEIC exams

• Cloud based content delivery to student for self-study and continued contact with language

• Partnership with immersion course to maximize learning potential and reduce time to fluency

Primetime English

Products

• Online English Platform with General, Business and Professional English for 21 professions and industries

• Business English – Blended content (pdf, mp3 and online exercises)

• Professional English for 27 professions (pdf, book and mp3 content)

• Business English + Immersion Course in Tiradentes, MG

• English for Skills: Interviews, Presentations, Meetings, Teleconferencing (pdf, book and mp3 content)

• Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan

• English for World Cup and Olympics

Target Market: Teens to 50s, persons of all backgrounds and professions including students, technicians, service industry professionals, and corporate executives.

Primetime English

Pricing:

• Complete English Online Platform + native Teacher varies from R$200,00 to R$600,00 per month (+ R$ 50,00 monthly license)

• Business Englishvaries from R$200,00 to R$600,00 per month (+ R$ 195,00 yearly license)

• Professional English for 27 professions varies from R$ 200 – R$600 (+ book cost varying between R$100-150)

• English for World Cup and Olympicsvaries from R$200,00 to R$440,00 per month (+ R$ 50,00 monthly license)

• English for Skills: Interviews, Presentations, Meetings, Teleconferencing varies from R$200,00 to R$600,00 per month (+ book cost varying between R$100-150)

• Preparation for English Proficiency and Certification Tests: TOEIC, TOELF, IELS, BULATS, Cambridge, Michigan varies from R$ 200 – R$600 (+ book cost varying between R$100-150)

• Immersion English and Portuguese courses with combined with Online Learningvaries from R$350 per day to R$ 850 per day + Online R$ 200 – R$600 (+ R$ 50,00 monthly license)

We are in the fifth year of

operation with a consolidated customer base

including professional from global and national corporations.

Primetime English

Primetime English

Comparison of the Online Courses by Feature

Click on the image to see the full table.

https://docs.google.com/a/primetimeenglish.com.br/spreadsheet/ccc?key=0Asdxq6hSihJ_dDFzNmhGM2FkN3BkTVpDd3VnZnN6WWc#gid=0

















https://docs.google.com/a/primetimeenglish.com.br/spreadsheet/ccc?key=0Asdxq6hSihJ_dDFzNmhGM2FkN3BkTVpDd3VnZnN6WWc

• The Most Complete Online Language Learning Solution on the Market

• General English, Business English and Professional English in 5 professions and xx industries

• Online Video Exercises for Reading, Writing, Listening, Speaking with over 250 hours per level

• Training for all levels Beginner – Advanced (A1, A2, B1, B2, C1)

• Phonetic training through Voice Recognition Exercises with Qualitative Pronunciation Analysis

• Virtual Conversations with voice recognition for real lime simulations

• Resources including: Language explanations, Verb Conjugation, Language Culture, Atlas, Workshops

• Assessment and TOEIC based Achievement Test

• Statistical Progress Report

Primetime English

Product Features

Complete English Online Platform with General and Professional English

Primetime English

Product Features

Home Menu

Click on the image to see the class demo video

http://youtu.be/QbZz2-ZnxAo

Primetime English

Product Features

Training Menu

Primetime English

Product Features

Resources Menu

Primetime English

Product Features

Test Menu

Primetime English

Product Features

My Statistics Menu

• Accounting & Finance• Administrative & Secretarial• After-Sales & Customer Service• Human Resources• IT• Legal• Sales & Marketing

Primetime English

Professions and Industries

Lessons by Profession

• Automotive• Banking & Insurance• Hospitality Industry• Pharmaceutical• Medicine & Health

Primetime English


Lessons by Industry

• Aerospace Industry • Architecture & the Building

Industry• Banking & Finance• Business Ethics• Environment & Meteorology• Humanitarian Medicine• Industry• IT• Marketing & the Advertising• Security & Defense Industries• State and Local Government• Travel Industry

Primetime English


Lessons by Industry Specific Vocabulary

• Business Administration• Culture and Society• Medicine & Health Care• Politics and the Economy• Science• Space• Technology &

Telecommunications• Tourism & Aerospace

Primetime English


Video Lessons by Industry

Primetime English

Business English Online Platform

Click on the image to see the class demo video - http://www.youtube.com/watch?v=u2QPQRgjKWQ&feature=youtu.be

http://www.youtube.com/watch?v=u2QPQRgjKWQ&feature=youtu.be

Primetime English

Business English Online PlatformOur Business English Online Platform is provided by our partner company www.businessenglishpod.com The system is composed of over 300 business English lessons covering the following business areas:Meetings, Presentations, Telephoning, Job Interviews, Negotiations, Socializing, Travel, Management, Communication, Sales.

The lessons are divided in Intermediate and Advanced levels and have the following components:

1 – Podcast: audio download of the whole lesson, with instruction, dialogue, vocabulary debrief and answers to exercises.

2 – Study note: PDF containing the whole lesson in written form with instruction, dialogue, vocabulary, debrief, listening and written exercises, and answers.

3 – Online Activities: 13 Online interactive activities built around the audio and vocabulary with automatic grading of scores.

4 – Phrase cast – podcast of vocabulary and phrases presented in the lessons for review and repetiton.

5 – Business Skills 360 – The more recent lessons also have a Business Skills 360 lessons online and for Iphone and Ipad. These lessons are translated into 11 different languages.

Besides these activities on the site the student can receive audio podcasts and video vocabulary lessons directly from the Apple Store, as well as email tips and lessson introductions.

Primetime English

Latest in Best English Coursebooks

Each student is evaluated based on their current language skills, occupation and goals in English.

After evaluation teachers design custom curriculum for each student, allowing for differentiation and faster language acquisition.

Each student will have private, online classes with a native speaking, certified English teacher.

For specific professional areas we use books and CDs from best Language Publishers in the word, Cambridge, Oxford, Longman, Cengage Learning, MacMillan that are given to students

to study at home, while the teacher uses the pdf and mp3 online during class.

Primetime English

Our Prodcuts and Services

Professional English for 27 professions studied online with pdf and audios in mp3. Students receive book and cd delivered to their residence or business for use in between classes.

• English for Accounting• English for Aviation - Pilots and Air Traffic

Controllers• English for Business• English for Cabin Crew• English for Customer Service• English for Commerce• English for the Energy Industry• English for Engineering• English for Finance• English for Human Resources• English for Information Technology• English for Lawyers - International Law• English to Hospitality• English for the Pharmaceutical Industry• English for Logistics• English for Marketing and Advertising• English for The Media• English for Medicine• English for Nursing• English for Oil & Gas• English for Olympics• English for Purchasing and Sales• English for Tests TOEIC, TOEFL, IELTS,

CPE• English for Tourism• English for Scientists• English World Cup

• English for Business Skills Development• Job Search• meetings• negotiation• presentations• Talking on the Phone

Primetime English

Continuous Innovation with new Courses

We are constantly researching course materials and creating new courses to offer. Our latest new course is English for the world cup both in Online and Book Format.

English for the World Cup and Olympics

• A thoughtfully designed immersion school in Tiradentes provides the optimal learning environment. English will be practiced in a variety of contexts.

• Groups no larger than 5 students.

• Students speak English 12 hours, while studying topics pertaining to business, economics, pop culture, current events, specialized grammar and pronunciation.

• Tours in the city of Tiradentes, exploring the history and monuments, all in English.

Immersion School Education in Natural Setting

Primetime English

Our Partner School

Immersion School Education in Natural Setting

Primetime English

Our Partner School

Primetime English

New Products in development

Online English for Teens

Online course has specific course for teens with strong focus on Technology, Music, and Entertainment..

Immersion English for Families – Course for Adults, Teens combined Travel and Leisure Activities

In partnership with Ceal Express, we will develop a course for the immersion English for the whole family. All family members (adults and teens) will be able to study in the same environment and then enjoy leisure activities together in Tiradentes, MG.

The parents will study professional Englishor Business English and the teens will study General English with a lot of emphasis in social media, technology and entertainment.

After the immersion the student will continue their studies online.

Portuguese Immersion Course with Continuous Study Online

We are preparing a new Portuguese immersion course with continuousstudy online.

Social Media Interaction

Our latest product in development is a social media website www.socialenglish.net to encourage students to interact with each other with social media tools with content

posted daily by Prime Time staff members.

Primetime English

http://www.socialenglish.net/

Primetime English

To offer the most complete language learning solutions byleveraging distance learning with highly-qualified native teachers combined with the highest quality teaching materials.

Our Mission

Primetime English

We believe that building a relationship between student and teacher is essential to effective learning.

Our Approach:

Our approach is to offer highly-personalized language training and coaching. We do this by first getting to know the student’s needs and then custom tailoring the course material to best meet the needs of the students.

We offer a wide range of course options and books, some digital and others in

book format. We feel strong opposed to

one-size-fits-all solutions with often poorly-qualified

teachers.

Primetime English

Latest in Internet–Based Language Learning Technology

Students will have access to

our online Cloud Library, which

includes books, textbooks, activities, practice

materials and a variety of

multimedia files.

Students afforded opportunity to

practice independently with

online materials such as films, videos, news broadcasts,

podcasts, songs, amongst other

forms of media. The Cloud Content is

constantly updated to ensure that

students are using the current material

possible.

Primetime English

Free Demo Class

We offer every student a free demonstration class of 30 minutes so he can get to know the online platform, our content and methodology. None of the global online

courses offer this to their clients.

We feel this is essential to gain their trust and make it easy for the student to choose to study with us.

Primetime English

In-the-Cloud Content Distribution

We use Google Drive and Dropbox to deliver content directly to the student's computer, including PDFs, documents, presentations, audios, videos, and podcasts.

This content is updated frequently and automatically delivered to all students.

Primetime English

Blended Learning Programs

While books are an excellent tool for students, so are other forms of media. We include video clips, films, songs, interviews, newscasts, podcasts among other forms of media to stimulate conversation, keep our students engaged and provide interesting, up to date material that help hone all aspects of the language.

For specific professional areas we use books and CDs from renowned publishers that are given to students to study at home, while the teacher uses the pdf and mp3 online

during class.

Primetime English

We don’t require the student to sign annual contracts which oblige payment even when they wish to stop or interrupt the course. Students feel trapped and taken

advantage of by these types of contracts because of the penalties imposed on them to cancel the course.

No Contract Required

Primetime English

Building bonds between teacher and student

The leading online courses treat teaching like fast food where the student studies with the

teacher available at the moment which leads to contact with different teacher almost

every class.

This impedes the building of affinity and connection between student and

teacher. We believe that effective learning requires a bond of continuity of contact. We keep the students with

the same teacher until they decide they would like a different teacher.

Primetime English

We offer monthly coaching sessions where our language coaches confer with the student’s teacher to talk about the students’ needs and current difficulties with the language.

The coach prepares suggestions about sites and resources to consult and use in order to overcome the obstacles.

The coaching suggestions are sent to the student and he’s invited to schedule an online meeting with his coach. This coach has the purpose of accelerating the learning process by working directly on specific issues and motivating the student to renew dedication to his studies.

Regular Coaching with Tips and Suggestions

Primetime English

We encourage the student to do 6 month and 12 month fluency evaluations through practice or real TOEIC testing.

6 month and 12 month Fluency Evaluations

Primetime English

Social LearningWe adhere to

constructivist and humanistic

philosophy where students are

active participants in the classes.

Students are encouraged to

form groups with their friends,

work colleagues or family

members. We give the student

the option of forming his own group or joining an existing one.

Primetime English

Valuing the Teachers and their Qualifications

We employ only native English teachers with at least 100 hours of TESOL or TEFL Certification.

The leading online courses generally pay around US$ 9-12 per hour. We pay U$ 12,50 – R$20,00 depending on experience.

We believe we’ll attract and retain more qualified and experienced professors.

• Cutting Edge Technology and Top Notch Learning Content

• Individual or small classes with native teacher with high-speaking time of 60 to 90 minutes.

• Specially designed curriculum for each student based on their needs and goals.

• Highly-qualified and motivated teachers who are sincerely valued as teachers and contributors.

• Building bond of affinity between student and teacher by matching student backgrounds to teacher profiles.

• No binding contracts, no cancellation penalties.

• Free demo class for student to get to know the technology and content materials.

• Extensive online library provide resources for classes as well as independent practice.

• Additional concentrated instruction through immersion courses in beautiful natural sitting.

Our Recipe for Learning Success:

Primetime English

Financial Projections

Click on the tables above to see our financial projections.

Primetime English

https://docs.google.com/a/primetimeenglish.com.br/spreadsheet/ccc?key=0Asdxq6hSihJ_dG1mM2d6OGQ2LVlfRi1WTmdqZDlqbUE

https://docs.google.com/a/primetimeenglish.com.br/spreadsheet/ccc?key=0Asdxq6hSihJ_dGZqTjM5eTRCNVJtajllWDVlRG85Q0E

Prime Time English


prime time online english - presentation for investors

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