principle of marketing presentation
TRANSCRIPT
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Online B2b WebsiteGroup Members
Fahad Shah
Nida Ashraf
Hassan Ahmed
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Online B2b Website
Ranked as 8/10 by Google Page Rank (Page rank describes the popularity of website in google.com)
Over 4,000,000 members registered in the shortest period of time!
Over 10,000,000 visitors visit TradeKey.com every month
Over 32,000,000 pages viewed at TradeKey.com every month
Over 6,500,000 Buyers visit TradeKey.com every month
Over 3,500,000 Sellers visit TradeKey.com every month
Over 85,000 New Buyers registered at TradeKey.com every month
Over 40,000 New Sellers registered at TradeKey.com every month
Introduction
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Goldkey Membership
Silverkey Membership
Smart Choice for Manufacturers to Expand business globally in Less Mean of Time
Top choice for retailers to expand their business through b2b Website
Products
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Goldkey Membership Services
1) Increasing prospective buyers by 30 times compared to Silverkey member
2) Dedicated Relationship Team (Responsible to send new buy offers to suppliers)
3) Top priority listing TradeKey.com in all relevant product categories
4) Fax Services, mini website, your own virtual office etc
6) Extensive global marketing
7) Listing on several business directories.
8) Free consultation from E-business experts and premium customer support
9) 3000 Trust Points (A very Important Tool to gain Buyers Trust)
10) Per month 9000 emails
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Silverkey Membership
1) Unlimited access to the Buyers Directory
2) Additional features not available to free members like Fax service, mini website, your own virtual office, etc.
3) Higher priority at TradeKey.com listing compared to a free member
4) An increased level of trust for buyers, hence enhancing your company's image
5) 200 Trust Points
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Competitors
www.alibaba.com
www.madeinchina.com
www.globalsources.com
www.ec21.com
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Marketing MethodsWebmarketing
SEARCH ENGINE OPTIMIZATION
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E – MARKETING
Direct marketing (Only in China)
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Industry AnalysisFollowing Numbers of Registered Members are Present in Tradekey Website
S.No Membership Type Members
1 Free Members 3,960,000 (Approx)
2 Goldkey Members 10,000
3 Silverkey Members 30,000
Total 4 Million (Approx)
S.No Business Type Members
1 Exporters 1.6 Million
2 Importers 2.4 Million
Total 4 Million (Approx)
Note : Membership is only provided to Exporters not Importers
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Market Volume Past Four Years(2005 – 2009)
Segment 2005 2006 Growth %
2007 Growth %
2008 Growth %
2009 Growth%
TradekeyMembers 118,912 484,583 400% 831,026 171% 1,061,558 127% 1,357,946 128%
Market Volume Future Four Years(2010 – 2013)
Segment 2010 Growth %
2011 Growth % 2012 Growth % 2013 Growth%
TradekeyMembers 1,500,000 111% 1,700,000 114% 1,900,000 112% 2,000,000 105%
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Promotion TacticsWeb Advertisements
Banners on Search Engines
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Sponsored Links
Telemarketing(In China Only)
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Strategic MarketingSe
gmen
tatio
nSegmentation Variables DataGeographicCountry Pakistan and Saudi ArabiaCities Karachi and RiyadhDensity Urban
DemographicAge 24 – 60+Company size 1 – 1000 peopleIncome More than USD2000 / monthOccupation BusinessReligion Any
PsychographicBusiness Class Retailers and ExportersBusiness Style Short and high Scale Both
BehavioralOccasion Most of time in starting of Fiscal YearBenefits RevenueUser Status New to b2b or market GiantReadiness Stages Depends on Awareness
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TargetingTradekey Target Following Market on basis of its target countries
Country Exporter Importers ManufacturerChina Yes Yes Yes
Canada Depends Yes No
USA No Yes No
Turkey Yes No Yes
United Kingdom Yes Depends No
India Yes Yes Yes
Pakistan Yes Yes Yes
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Buyer BehaviorTradekey mainly focus on Chinese market as they are the largest exporting country of world
and 95% of their companies prefers to business through B2b Websites
Following behaviors are experience during the business deals
•Buyer Preferences
•Capital
•Purchase Decision
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Buyer Preferences
Capital
Purchasing Decision
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Membership PricesDifferent Packages and their Prices
Packages PriceCorporatre Goldkey Membership USD5000/year
Goldkey membership USD3000/year
Half year Goldkey Membership USD2300/6 months
Corporate Silverkey Membership USD1500/year
Silverkey Membership USD519/year
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