PRINCIPLES OF SOCIAL MEDIA

By Timilehin OsundeFebruary 18, 2016

Why Social Media?- Social Media is a vast universe of communities,

cultures, and languages. It’s a global hub exchanging information in real time;• With over one billion users, Facebook ranks as one

of the largest “countries” in the world. • With three key parts: personal profile, page

(corporate, organization or community) and groups. • Twitter comes with its own language,

communicating via “tweets”, “re-tweets”, “tweeps” and “hashtags”.

Benefits of Social Media

• Social media allows for equal level engagement grounds for all players.

• Social media allows for direct communication with the target audience in an informal setting.

• Social media allows the building of a relationship of trust and credibility with the target audience.

Benefits of Social Media

• After establishing a relationship with target audience, it allows for easy tracking of progress and impact.

• You can share journal articles, post scientific opinions, updates from conferences and meetings, and circulate information about research opportunities and upcoming events.

• Social media gives the potential for a wider reach of target audience.

Create a Strategy

• Who is the target audience?• What percent of target audience is involved in

social networking?• What are the social media habits of the target

audience?

Create a Strategy

• What content most appeals to the target audience.

• What trends are gaining traffic.• Determine which social media platform best

reaches the target audience.- Would it be Facebook or Twitter or a blog etc.

Rules of Engagement

WHY?• Strategic engagement allows for the user

to gain attention, relationships and results – TRACTION.

Rules of Engagement

• Discover relevant networks of interest and observe the choices, language, challenges, and impressions, of the people within these communities.

• Consistently create, contribute and share.

Rules of Engagement

• Create shareable content• Make sharing easy• Reward engagement• Proactively share content• Encourage the mashup of

content from your platforms.

Finally!

There is so much happening on the Internet and research is a major aspect of the social media. There is a world of information to be accessed.

• https://www.researchgate.net/• https://www.academia.edu/• https://www.anobii.com/anobii_home• https://www.busuu.com/enc/• https://www.coursera.org/• https://delicious.com/• http://www.hr.com/

Some more research networking sites

• https://www.deepdyve.com/• http://contentmine.org/• http://www.lazyscholar.org/• https://sciencescape.org/• https://pubpeer.com/• http://www.myscizzle.com/

Thank you!