INTERNATIONAL SUPERBRAND AND LEGACY TITLE

WEBSITETRAFFIC HAS

DOUBLEDIN THE

PAST YEAR!

PRINT

WEB & SOCIAL MEDIA

FEMALE83%

NETWORK

14 039 1 1857 066

3 0788 743

HOw wE REACH OUR AUDIENCE DIGITALLYALL IN ENgLISH AND AFRIKAANS  UNIQUE USERS  21 718 |  PAGE IMPRESSIONS  189 234

 wEBSITE TRAFFIC HAS DOUBLED IN

THE PAST YEAR 

139 000READERSHIP

(All races)*

R973CIRCULATION

Cost per thousand

R36 750 COST FPFC

54 190 TOTAL CIRCULATION*

R264 READERSHIP

Cost per thousand

2,6RPC

R350CPM

78%FEMALE

32%BLACK

41%WHITE

33%BLACK

41%WHITE

1 300

80%25+ YEARS

IN A NUTSHELL

DIY Past 12 Months28%Bought HardwareBought Hardware 22%22%

GHUNIVERSE

Readership139 000

Circulation 54 190

LSM 10 27%

LSM 9 22%LSM 8 11%

Post-matric34%Matric 35%

50+ 31%

LSM 6 24%

Access Social Media 57%

Access Internet Daily 66%

Uses Smartphone Daily 41%

Medical Aid 29%

Women 83%GendeR PRofile

Up to 14 36%CHildRen

lSM PRofile

Purchase Cosmetics83%Beauty

W Cape 39%Gauteng20%

Other Provinces 28%KZN 12%

PRovinCial loCation

White41%Indian 4%

Coloured 22%Black 33%

RaCial PRofile

eduCation

Afrikaans 47%English23%

Xhosa18%

lanGuaGe

Single40%Married/ Living Together

47%

MaRital StatuS

aveRaGe inCoMeAverage HH Income

R26 104Average Personal Income R9 749

15-24 14%Average 42

25-34 30%35-4925%

aGe

Full Time34%woRk

Housewife 12%

Beauty Products39%Use Perfume85%

‘I even learn from the adverts, which I don’t doubt you receive payment

for – but even they are worth the read!’

– MaRiSka kRuGeR

She loves to … talk about

brands

‘Thanks so much for such

a wonderful morning. You’ve made my year!’ – BeRniCe ZaBow,

CaPe town (love to Bake woRkSHoP)

‘Wow, wow, wow! What a brilliant

magazine.’– Genevieve nGuBane,

MontGoMeRy PaRk

She loves GH

AND WHY DOES SHE SUBSCRIBE TO gH?

Our trusted editorial content gives her good advice across all our editorial platforms. It’s one magazine with everything she needs to help her save time, money and

hassle – for an AFFORDABLE PRICE OF R24,90

She loves trustworthyadvice and

information

‘I have shared this valuable

article with many friends and

colleagues….’ – aniSHa SinGH,

la luCia

She loves to engage and enter

competitions

WHO IS THE

WOMAN?

‘I just wrecked my new @GoodHouseSA drooling all over the six pages of 101 buy-

me-now shoes….’ – @anGelSMind

She loves to

look good

GH is her best friend

She loves to attend events

She juggles

family and career

She loves to sampleand share

She comes to us for

advice she can trust!

Her heart is in her

home

She is part of the

South African rainbow

nation

She is family- health-

conscious

She cares about her

appearance

1MAGAzINE MAGAzINE EVERYTHINg IN IT!

WITH

GOODBUYS Our favourite fashion, beauty and décor finds.

GOOD(ENOUGH) HOUSEkEEPING Several pages of how-to advice with simple solutions for smart living and short cuts for complicated home tasks.

GOODHEALTH Stay well, eat right, get fit – manage your family’s wellbeing and stay up to date on the latest health trends.

GOODLOOkS Fashion and beauty for grown-ups with a common-sense perspective, helping you choose the right products from a crowded market offering.

GOODCHOICES What to buy, what to skip – all tested to help you buy the best.

GOODBUzz The latest info on celebrities, from their fashion to their family life, as well as new movies, book releases and more.

GOODADvICE Be inspired and encouraged with good, expert advice about your family, pets, money and motoring.

GOODFOOD The go-to source for triple-tested recipes, ideas and tips: some easy enough for a first-time cook and some aimed at the more seasoned home chef.

What to buy and what to skip, quality and value, fresh discoveries, real solutions to everyday challenges, useful tips and hacks, expert trustworthy advice!

SAvING HER TIME – SAvING MONEY – SAvING HER HASSLE

14%

HEALTH & wELLNESS

(INCLUDING CHILDREN’S HEALTH)

HOME (CLEANING,

ORGANISING, DÉCOR, DESIGN)

BEAUTY 14%

FASHION 13%

OTHER

13%

AD

MIT

ON

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AD

MIT

ON

E

14%

FAMILY & RELATIONSHIPS

11%

ENTERTAINMENT 7%

8%

6% FOOD

STORIES ABOUT REAL

wOMEN

THE 101 must-have goodies that will save you time, money and hassle.

Blaai om en skryf jouself by die GH-skoonheidskool in

Augustus 2014 GOEIEHUISHOUDING.CO.ZA 51

Hoe om uiteindelik van jou haartekstuur te hou

Grimeerkleure wat jou gelaatskleur vlei

Die maklike selfdoen-gesigbehandeling

Hoe om jou hare reg droog te blaas

En tientalle ander skoonheidswenke!

�Top-skoonheids- �wenke�

(wat r�gt�g w�rk!)

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2014/07/01 6:06 PM

SO WHY BE A PARTNER?Because of our Brand Legacy: tried, tested, trusted.

wOMEN BELIEvE IT wHEN THEY READ IT IN Good HousekeepinG.

GH is the first international title to be published in ENGLISH AND AFRIkAANS. For the price of a single ad, you will get exposure in two markets!

GH IS A GLOBAL SUPERBRAND wITH MORE THAN 30-MILLION READERS wORLDwIDE, who rely on the brand to deliver tried and tested information they can trust.

GH has the HIGHEST LEvEL OF READ-THROUGH, which means readers love our content; we give them what they want. Our platform gives your brand the opportunity to give our readers GOOD ADvICE – saving them time, money and hassle! (Our GH brand promise.)

GH has the HIGHEST PROPORTION OF 25- TO 34-YEAR-OLDS out of all our competitor magazines.

Although our average age is 42, GH HAS THE HIGHEST PROPORTION OF 25- TO 34-YEAR-OLD READERS out of all our competitor magazines.

GH SHOwS A SIGNIFICANT BIAS TOwARDS READERS wITH CHILDREN AGED 2 TO 14 YEARS OLD.

82% OF GH READERS ARE HEAvY READERS OF MONTHLY MAGAzINES – reading five to six issues in the past six months. (Our competitors’ readers tend to be light readers – reading only one to two issues in the past six months.)

MAIN BOOk* Inside Front Cover (DPS) R88 200 Inside Back Cover R40 425 Outside Back Cover R44 100 DPS R73 500 Full Page R36 750 ½ Page R27 600 ⅓ Page R25 725

* Rates include agency commission and exclude VAT. E-mail shenell@assocmedia.co.za for assistance with Afrikaans translation (FOC)

ADvERTORIAL* DPS R77 900 Full Page R38 950 ½ Page R29 000 ⅓ Page R26 650 * Rates exclude agency commission and VAT. PleaSe note: Advertorials include standard production and photographic costs. No advertorials smaller than ⅓ page will be accepted

TAILORED ADvERTORIAL * Written by the Good Housekeeping team, a bespoke- content feature tailored to your campaign * Competition or offer – single page

IN-BOOK RATESLOOSE INSERTS (ONLY APPLICABLE FOR FULL PRINT RUNS)*1 Leaf (2 pages) R5202 to 6 Leaves (4 to 12 pages) R7108 to 12 Leaves (16 to 24 pages) R850* All loose inserts must be supplied in English and Afrikaans

inSeRt-deliveRy addReSS Paarl Media Cape, 10 Freedom Way, Montague Gardens, Milnerton, Cape Town 7441. Contact: André Hayes 021 550 2400 PleaSe note Deliveries accepted Monday to Thursday no later than 3pm Deliveries accepted Friday no later than 12 noon

inserts must be delivered in boxes on pallets, securely packed and clearly marked with the name of the insert, number of inserts per box, weight per box, number of boxes, name and issue date of the publication

PLEASE NOTE: ALL ARTWORK MUST BE

SUPPLIED IN BOTH ENGLISH AND AFRIkAANS

TECHNICAL SPECS * PDF postscript files, high-resolution scans, CMYK at

300dpi* Material is stored for a maximum of 3 months * When sending ads with white overprint/knockout, the

overprint should be off* Fonts and high-resolution images must be embedded * Type smaller than 12pt should not be reversed out on a 4 colour background * San serif type 7pts or smaller and serif type 12pt or smaller must be reproduced in single colour.

MATERIAL REQUIREMENTS Digital material can be supplied via one of the following: * Quickcut: Adstream 011 799 7846 * Websend: Adsend 076 423 2187/011 712 5700 * Written to disc: 21 St John’s Street, Gardens, Cape Town 8001

MECHANICAL SPECS

Should any type run across a DPS, a 10mm gap on either side of the gutter must be allowed.

AD TYPE TRIM (mm) TYPE (MM) BLEED (MM)Full Page 275 x 210 258 x 190 285 x 220DPS 275 x 420 258 x 380 285 x 430½ Page Vertical 275 x 105 258 x 92 285 x 115½ Page Horizontal 136 x 210 127 x 190 146 x 220⅓ Page Vertical 275 x 70 258 x 59 285 x 80

⅓ Page Horizontal 94 x 210 86 x 190 104 x 220

BOUND INSERTS*1 Leaf (2 pages) R6202 to 6 Leaves (4 to 12 pages) R8408 to 12 Leaves (16 to 24 pages) R900* All bound inserts must be supplied in English and Afrikaans

SPECIAL RATES ON REQUESTThis includes dust jackets, gatefolds, perforation, gluing, bagging, run-ons, bookmarks and stickers. Creative aspects of these elements subject to editor’s approval.

PLEASE NOTE: gH OFFERS A FREE

TRANSLATION SERVICE

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SOUTH AFRICA

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OFC_cover_charlize_july_2013.indd 59

2013/06/03 11:25 AM

Maklik en smaaklikAandetes waarvan jou gesin(én jou middel) sal hou

WEN ’n romantiese eilandwegbreek en meer van R118 000

‘EK IS NIE GEMAAK OM OP DIEET TE WEES NIE’ TV se oorspronklike tuisgodin praat oor balans, haar porseleinvel en daai fi guur

101 GEBRUIKS- GOEDwat jou daaglikssal plesier

SELFDOEN-DEKOR’n Halfdag later en voilà!

S�kp�s-v�rbet�r�nge

Sit negatiewe spanningom in positiewe energie

IS JOU SENUWEES OP HOL?

SO LYK JY GOU IN DIE MODE8 maklike klere-truuks

N�gell � Laws�n

OUERS MET VISIELeer jou kind goeiesportmangees(�n m��k ‘n w�nn �r groo t)

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FEBRUARIE 2013

WENNER

SA SE BESTE

NUWE TYDSKRIF

SUID-AFRIKA

AFR OFC_Cover_february.indd 59

2012/12/18 11:50 AM

DEADLINES AND ON-SALE DATESadveRtiSeMent adveRtoRial

ISSUE ON SalE ad bOOkINg ad-matERIal dEadlINE

INSERtS-tO-factORy dEadlINE

adVERtORIal-bOOkINg aNd bRIEfINg dEadlINE

feB 2015 19 JaN 2015 5 dEc 2014 12 dEc 2014 17 dEc 2014 17 NOV 2014

MaR 2015 16 fEb 2015 16 JaN 2015 23 JaN 2015 28 JaN 2015 12 dEc 2014

aPR 2015 16 maR 2015 13 fEb 2015 20 fEb 2015 25 fEb 2015 26 JaN 2015

May 2015 20 aPR 2015 20 maR 2015 27 maR 2015 1 aPR 2015 23 fEb 2015

Jun 2015 18 may 2015 17 aPR 2015 24 aPR 2015 29 aPR 2015 25 maR 2015

Jul 2015 15 JUN 2015 15 may 2015 22 may 2015 27 may 2015 22 aPR 2015

auG 2015 20 JUl 2015 19 JUN 2015 26 JUN 2015 1 JUl 2015 1 JUN 2015

SeP 2015 17 aUg 2015 17 JUl 2015 24 JUl 2015 29 JUl 2015 29 JUN 2015

oCt 2015 14 SEP 2015 14 aUg 2015 21 aUg 2015 26 aUg 2015 27 JUl 2015

nov 2015 19 Oct 2015 18 SEP 2015 25 SEP 2015 30 SEP 2015 31 aUg 2015

deC 2015 16 NOV 2015 16 Oct 2015 23 Oct 2015 28 Oct 2015 28 SEP 2015

Jan 2016 14 dEc 2015 13 NOV 2015 20 NOV 2015 25 NOV 2015 26 Oct 2015

feB 2016 18 JaN 2016 4 dEc 2015 11 dEc 2015 15 dEc 2015 16 NOV 2015

cOVER PRIcE R24,90

tOtal cIRcUlatION* 54 190cOSt fPfcR36 750

SHANEE SMART Senior Sales Executive (Gauteng) shanee@assocmedia.co.za 076 535 3566/011 783 5500

ERIkA BEHR Senior Sales Executive (Coastal) erika@assocmedia.co.za 076 443 4802/021 464 6363

LIzA wESCHTA Business Development Manager liza@assocmedia.co.za 082 315 2954

ANTHEA GOULD Senior Sales Executive (Gauteng) anthea@assocmedia.co.za 083 212 4395/011 783 5500CO

NTA

CTS

FOR SITE TAkEOvERS, SPECIAL RICH MEDIA OPPORTUNITIES, wEB APPS AND wEB TOOLS PLEASE CONTACT SALES FOR A QUOTE.

SKY-SCRAPER

R350(CPM)

160 X 600 px(40kb)

Includes: leaderboard, content box and half-page unit

R1 000(CPM)

ROADBLOCK

NEwSLETTER BANNER

This includes section sponsorships, wallpaper banners and creative advertising that requires extra development. Aspects of these

elements subject to editor’s approval.

ALL RATES INCLUDE AgENCYCOMMISSION AND EXCLUDE VAT

LEADERBOARD R350 (CPM) R1,50/subscriber

HALF-PAgE UNIT

R400(CPM)

300 X 600 px(40kb)

CONTENT BOX

R350(CPM)

300 x 250 px(40kb)

728 x 90 px (40kb)(20kb)

R10 000/month

R15 000/month

RICH MEDIA

SECTION SPONSORSHIP

wEBvERTORIAL

CONTENT MARkETING

Articles require a blurb (max 20 words), body copy (this must be on-brand with section page, max 500 words) and 2 to 3 pictures (one will be chosen by the

editorial team). Clients will receive an author credit and click-through article linking back to client website. Only 2 changes are allowed, and then R250 per change thereafter.

An additional CPM rate of R150 must be added to the requested ad units’ CPM rate.

Dependent on Section Traffic. Please request a quotation.

SPECS & RATES

For site takeovers, special rich-media opportunities, web apps and web tools, please contact SALES for a quote.

Banner Ads, Sponsorships and Roadblocks Webvertorials and Content Marketing E-mail Newsletters Video Tutorial Sliders Billboards games Social-media

Web Applications Facebook Applications

BEYOND THE BANNERINTERACTIvE ADvERTISING

Our dedicated digital department can assist with creative briefs beyond the banner. Please contact your account manager for further assistance.

360̊  COMBINATION PACKAgES Good Housekeeping and Goeie Huishouding 360° offerings: ALL gH media platforms – print, website, social media, newsletter subscribers – in English and Afrikaans! (Make sure the English/Afrikaans is highlighted.)

PLATINUM:- 3 x full-page advertisements print (at a 15% discount)- site takeover (wallpaper, leaderboard, half-page and content box) with

rich media/interactive wallpaper or half-page, designed by AMP, x 30 000impressions

- webvertorial with embedded TVC and promotional videos- social-media posts (2 x Facebook and 2 x Twitter posts)- newsletter leaderboard

TOTAL COST: R143 712,50 (INCLUDES AGENCY)RATE CARD: R200 250

GOLD:- 2 x full-page advertisements print (at a 10% discount)- ROS banners (leaderboard, half-page and content box) static bannerssupplied by client x 30 000 impressions per size- webvertorial- social-media posts (1 x Facebook post and 1 x Twitter post)

TOTAL COST: R96 150 (INCLUDES AGENCY)RATE CARD: R133 500

SILvER:- 1 x full-page advertisement (5% discount)- ROS banner (leaderboard OR half-page OR content box) static banner

supplied by client x 30 000 impressions- webvertorial- social-media posts (1 x Facebook and 1 x Twitter)

TOTAL COST: R54 912,50 (INCLUDES AGENCY)RATE CARD: R96 750

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YOUR BESTCHRISTMAS

EVER!Benny’s festive recipesFun decorating ideasClever wrapping tips101 gifts for you

Fl�p th� p�ge �nd get �nsp�red

All you nee d f�r

Fl�p th� p�ge �nd get �nsp�redFl�p th� p�ge �nd get �nsp�redFl�p th� p�ge �nd get �nsp�redFl�p th� p�ge �nd get �nsp�redFl�p th� p�ge �nd get �nsp�redDecember 2013 GOODHOUSEKEEPING.CO.ZA 129

well_VMGHC opener_new.indd 1

2013/11/01 10:38 AM

PRINT:

360˚

SOCIAL MEDIA

DIgITAL 00:00

CAMPAIgN – Campaign countdown!

 Event exposure  – banners, wallpaper

 roadblock sponsorship on gH website

360˚EVENT BRAND- PARTNER OPPORTUNITY

Good Housekeeping always promises our brand partners a realistic 2:1 return on their investment and provides our brand partner with 360° exposure!

OUR EVENTS ARE SELLOUTS!

EvENT SPONSORSHIP * Branding on all marketing collateral (Goody bags, invitations, banners, signage, etc) * Event activation * PR

SOCIAL MEDIA* Specialised digital campaign

Contact our BDM, Liza, at liza@associated.co.za to discuss event partnership with Good Housekeeping.

PRINT ExPOSURE * Advertorial * Advertising 360̊

wEB ExPOSURE* Event countdown and call to action

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