LYNC H BU RG’S PREMIER L IFESTYLE & ENTERTAINMENT MAGAZINE

2017 MEDIA K IT

eventsdigitalprint

OUR REACH INCLUDES:

• More than 120,000 copies

hit stands with six full-

color glossy issues printed

throughout the year.

• Featured in more than

135 high traffic locations

throughout Central Virginia

that include Lynchburg,

Forest, Smith Mountain

Lake, as well as Amherst,

Appomattox, Bedford, and

Campbell counties.

• Reaches over 85,000 of the

most affluent consumers

audience each issue. In

addition, Lynchburg Living

offers advertisers a premium-

quality, bi-monthly presence

in the market.

HOMEOwn home: 93%Plan to buy/sell home, vacation home, or real estate within the next 12-18 months: 27%Plan remodeling/homeimprovements within the next12-18 months: 61%Plan landscaping or lawnprojects within the next12-18 months: 67%

OCCUPATIONProfessional/Managerial: 60.7%Technical/Clerical: 11.7%Other: 6.2%Retired: 21.4%

EDUCATIONCollege Graduate: 57.2%Post Graduate: 25.1%

CIRCULATIONPrinted Circulation: 20,000Audience: Over 85,000Online Flipbook: Unlimited

GENDERMale: 45.9% Female: 54.1%

AGE25-40: 31.4% 41-55: 39.5%60+: 29.1%

MARITAL STATUSMarried: 66% Single: 34%Children Under 18 at home: 43.1%

HOUSEHOLD INCOME$20-$35,000: 6.8%$36-$50,000: 12.8%$50-$99,000: 28.72%Over $100,000: 51.72%

Readers’ Profile

Departments

Home & Garden: Taste:

Body: This City:

Travel:

Art: Celebrating the fine arts throughout Central Virginia, with stories on artists, shows, choirs, theatre and more.

Lynchburg Living highlights the people, places and things that make our hometown so special.

Itching to take a trip, but not sure where? Lynchburg Living takes you to the best travel destinations in the region.

All the local “Nosh News,” restaurant “Dish” highlights and recipes tailored to local fare and seasonal flavors.

Find helpful advice on your outdoor living space. Then, come inside and revamp that living room, kitchen, or any room in your home.

Healthy living advice made easy – various tips for all walks of life throughout the year.

Features:From events of the season to issues of the day, if it’s creating a buzz around town, we aim to capture its local impact on our pages.

Special Features:Look What I Found!: Unique local dealsPick of the Litter: Pet adoptions Snapshot: A pictorial view of the past

CAPITALIZE WITH OUR EXTENDED DISTRIBUTION

THROUGH DIRECT MAIL AND ON THE WEB.

Mass distribution through racks, coffee table locations, subscrip-tions and relocation packages.

Additional exposure on www.LynchburgLiving.com.

Free social networking on Twitter and Facebook.

When it comes to editorial content, our goal is clear: appeal to newcomers, area residents, and those passing through. At Lynchburg Living, we work to create editorial and layout that will entice the public to view each issue from cover-to-cover. Most readers are reluctant to part with past issues, saving them to refer to articles and advertising of interest.

BEDFORD

FORESTLYNCHBURG

APPOMATTOX

CAMPBELL

AMHERST

{Distribution Map}

You have a lot of talent for a young artist. When did you first realize that you were very good at drawing?

When I was a little boy, I knew I was a great artist.

Pencil sketches seem to be your niche. Why do you like those types of sketches?

I like to use pencil, because it makes me happy. Pencils are cool because [they make] shading, dark, light, and more.

How do you begin your sketches? Do you have a plan or do you just start drawing?

Most of time I look at the pictures. I use photos from my camera. I do assignments from my art teacher.

What types of things really inspire you to start sketching?

Amazing pictures of buildings or cars. I love buildings like Avoca in my town.

Tell me about a few of your favorite pieces you’ve created so far and why you are proud of them.

[My] favorite drawings are motorcycles. I [am] proud of it, and they are fantastic. I get to see Harleys in Lynchburg at Harley-Davidson too when I show my art there.

You’ve taken your masterpieces out to many different art shows. How does it feel to have people want to buy what you create?

The people want to buy my art, because it is amazing. I feel proud and happy when people want my art. I like to go to my bank account and make deposits. I have great Facebook fans too. I have 1300 likes. The likes make me happy. People tell me they love my art.

What kind of encouragement or feedback do you get from your fellow classmates?

My friends think my art is beautiful. My classmates are my fans too because they know I work hard [on] my art.

A R T I S T P R O F I L E

TiTle: Altavista High School student/Sketch Artist | Age: 17

Editor’s Note: Deon Calloway has autism and sometimes needs assistance communicating. His teacher and mentor, Jessica Ward, helped him answer the following questions.

They were edited only to improve clarity and not take away from Deon’s voice.

Deon Calloway

2 2 | L y n c h b u r g L i v i n g n O v E M b E r / D E c E M b E r 2 0 1 6

ArTiST PrOFiLE

[ T R AV E L]

WA L k i n g i n A

WinterBy SuzAnnE RAmSEy

Wine-derlan�

THE VOTES ARE IN!

FIND OUT WHO YOU THE READERS CHOSE AS THE BEST OF LYNCHBURG

In the UpcomingJanuary/February Issue! Above: A spectacular, snowy view at Afton Mountain Vineyards in Nelson County.

w w w . l y n c h b u r g l i v i n g . c o m | 1 0 9

Think there’s nothing to do when the weather

turns cold? Don’t whine—there’s always wine.

At wineries across Central Virginia, you can

spend winter weekends warming up with a glass—

or bottle—of locally-made wine. >>

EMBRACING HISTORY— Owners Erich LeBeau, Ralph Beck and Josh Read pose in front of the restaurant’s bar, which was floated to the town in the 1850s (top left). (Not pictured: Travis Hundt).

>>

FiFth & Federal StationHere’s to our roots

An old Esso Station off the roundabout at 801 Fifth Street has been reconstructed and reimagined as a smokehouse and whiskey bar—Fifth & Federal Station.

Josh Read, a part-owner along with Travis Hundt, Ralph Beck, and Erich Lebeau, said that the project, which was set to open in early November, is intended to be a destination spot—one that celebrates the city’s heritage.

“We want to play into that Lynchburg culture, bring back some of that

history and help to educate people about how important Lynchburg is to whiskey and to bourbon,” Read said,

noting that pre-prohibition Lynchburg (which pre-dates its Tennessee

counterpart) had seven distilleries.

The station’s rustic design includes several historic artifacts, including hand-blown glass bottles over a century old and an ABC license from 1875.

“It’s like a museum of

sorts,” Read added, noting

many antique items are

incorporated into the décor,

such as a giant airplane propeller turned ceiling fan. The bar, still

bearing original blacksmith’s nails, was floated to town in the 1850s

on bateaus. Also featured are some classic cars, including a 1975

Chevy Bel Air that was at one time serviced at the station.

The restaurant’s Southern fare, including burgers and barbeque

smoked in-house—as well as smoked bacon and cheddar—is artful

in its own sense, a balance of the daring sensibilities of the owners

and the traditional craft of the acclaimed “Chef Rufus Rucker.”

And the selection of over 100 whiskeys and bourbons is sure to

draw connoisseurs both local and beyond.

Fifth & Federal also has plenty of its own parking and a spacious

green area for outdoor events.

w w w . l y n c h b u r g l i v i n g . c o m | 5 3

THIS CITY

It’s known as “the most wonderful time of the

year”—a fitting description that spans multiple

generations. From community gatherings

to festive decorations, see how Lynchburg

celebrated Christmas through the decades.

To browse thousands of historic photos, view the archives at www.lynchburgphotos.org.

The Lynchburg Museum System operates the

historic home Point of Honor and the Lynchburg

Museum. For hours and current exhibits, visit

them on the web at www.lynchburgmuseum.org

and www.pointofhonor.org.

Children featured in a Leggett’s Department

Store Christmas advertisement, 1964.

Leggett’s Department Store on Main Street

features Santa and his sleigh, 1964.

Community gathers for Christmas carols at the

Monument Terrace community tree, 1926.

Children open presents around Christmas tree, 1953.

(Photo donated by Lynchburg Parks and Recreation)

NAACP members gather around Christmas tree,

ca. 1945- 1965 (Photo taken by James Thomas Smith.)

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SnAPShOT

On the cOver: Warm up this season with a different kind of cocoa that has a bit of a kick. Find this recipe on page 128. Photo by Jim Pile.

On thIS PAGe:While now beautifully decorated for Christmas, these stairs inside The Wilson House on Madison Street were hidden for years. Read more about this iconic Victorian home starting on page 34.

77 GivinG back awardsRecognizing the AReA’s top nonpRofits

1st Olympic, REALTORS®

®

Nadine Blakely, REALTOR,® HasReceived A National Ranking Among All Real Estate Company Brands

Lynchburg Agent Recognized in Elite National SurveyNadine Blakely Ranked Among Country’s Top 1,000 Agents

* I want to personally congratulate you on your

ranking in the 2016 REAL Trends “The Thousand”

list! This achievement is a testament to your

incredible work ethic and the outstanding service

you provide buyers and sellers.

Congratulations once again on your achievement!

Best Regards,

Dave Liniger

RE/MAX CEO,

Chairman and Co-Founder

Nadine BlakelyREALTOR,®

ASP, CLHMS, SRESemail:

nadineblakely@remax.net

Nadine Blakely, REALTOR® is the #1 Agent in the Lynchburgarea* and #1 in the State of Virginia for RE/MAX.

Stuart BlakelyREALTOR®

email:stuartblakely@remax.net

(434) 401-9214(434) 444-2226

TheNadineBlakely

RealEstateTeam

Need to SELL? Planning to RELOCATE?

Want to BUY?

* Based on information from the Lynchburg Association of REALTORS® MLS for the period Jan. 1, 2015 through Dec. 31, 2015

RE/MAX® 1st Olympic, REALTORS® (434) 832-1100

We give from every closing to the Susan G. Komen Breast Cancer Foundation and many other charities.

OCTOBER is National Breast Cancer Awareness Month

CHOOSE A REALTOR who CHOOSES to GIVE BACK!

www.NadineBlakelyHomes.com

69 sEniOr sErvicEsA chAllenging seAson

95 lOOk what

i fOund!A locAl guide to gift giving

F e At u r e SNOVEMBER/DECEMBER 2016

w w w . l y n c h b u r g l i v i n g . c o m | 1 1

CONTENTS

by SuSan TimmonS

[ G a R D E n]

Flowers

Flowers are the great equalizer.

The great common denominator.

I’m quite sure this is at the root of why I love

them so. Oh, I, like most everyone else, prize flowers for

their appeal to my senses and role in our ecosystem. But in

traveling the world, I’ve also been touched by their symbolic

meaning in cultural and religious creeds, traditions and rituals.

Despite the broad spectrum of differences in culture,

politics and religion that too often divide humans, flowers

are almost universally entwined in religious and spiritual

beliefs in positive ways. According to some, they are

revered primarily as God’s beautiful creation; for others they

symbolize God or gods or spiritual practices themselves. >>

to the Glory of God

w w w . l y n c h b u r g l i v i n g . c o m | 1 3 1

Mission Statement:

to

The Junior League of Lynchburg’s

By Emily HEdrickPHotos By caitlin GiBson

LIBERT YMOUNTAINCONFERENCECENTER .COM(434) 592-5600 | LMCC@liberty.edu | 3700 Candlers Mountain Road, Lynchburg, Va. 24502

W E FA C I L I TAT E SUCCESS

FEATURING STATE-OF-THE-ART TECHNOLOGY AND SPACIOUS

CONFERENCE ROOMS, THE L IBERTY MOUNTAIN CONFERENCE

CENTER IS PERFECT FOR YOUR NEXT CORPORATE EVENT.

w w w . l y n c h b u r g l i v i n g . c o m | 6 1

[ B o d y]

[ TA S T E]

118 Take a Coffee Break

128 kiCk Up YoUr CoCoa Mexican Hot cHocolate

Holiday Meal alternatives

123 QUiT Cold

TUrkeY

tHird Wave coffee Bean tree café

w w w . l y n c h b u r g l i v i n g . c o m | 1 1 7

Published by VistaGraphics, Inc.VistaGraphicsInc.com • 1264 Perimeter Parkway, Virginia Beach, VA, 23454 • 757-422-8979

Local Office: 115 B Goldenrod Place, Lynchburg, VA 24502

For Advertising Information Contact:Call: 757-422-8979 ext.125 | Email: LynchburgSales@vgnet.com

Jan-Feb 2018 IssueSpace Deadline: 12/1/2017Ad Approval Deadline: 12/8/2017

Mar-Apr 2018 IssueSpace Deadline: 2/2/2018Ad Approval Deadline: 2/8/2018

May/June 2018 IssueSpace Deadline: 4/2/2018Ad Approval Deadline: 4/6/2018

July/Aug 2017 IssueSpace Deadline: 6/2/2017Ad Approval Deadline: 6/9/2017

Sep/Oct 2017 IssueSpace Deadline: 8/1/2017Ad Approval Deadline: 8/8/2017

Nov/Dec 2017 IssueSpace Deadline: 10/2/2017Ad Approval Deadline: 10/9/2017

{Key Dates}*Top Lawyers Nominations: Jul 14 - Aug 31, 2017Results Published: Jan/Feb 2018

Top TeachersNominations: Oct 1 - Nov 30, 2018Results Published: Mar/Apr 2018

Lynchburg Cutest BabyNominations: Jan 1 - Feb 28, 2018Voting: Mar 1, 2018 - Mar31, 2018Result Published: May/June 2018

*Top DocsNominations: Mar 1 - Apr 15, 2017Results Published: Sept/Oct 2017

Lynchburg Cutest PetNominations: May 1-June 30, 2017Voting: July 1- July 31, 2017Results Published: Sept/Oct 2017

Giving Back AwardsNominations: June 1- July 14, 2017Results Published: Nov/Dec 2017

Best of Lynchburg LivingNominations/Initial Voting: July 15- Aug 31, 2017Finalist Voting: Sept 1-25 2017Results Published: Jan/Feb 2018

events & packagesGold Sponsor: • Full page ad in 2 issues of Lynchburg Living. • Logo placement as top level sponsor on all promotions and recaps. • Opportunity for presence at event. Limit 2 available per event.Price: See below per event.Silver Sponsor: • Full page ad in 1 issue of Lynchburg Living. • Logo placement as silver level sponsor on all promotions and recaps. • Opportunity for presence at event. Price: See below per eventBronze Sponsorship: • Half page ad in 1 issue of Lynchburg Living. • Logo placement as bronze on all promotions and recaps. • Opportunity for presence at event. Price: See below per event

Bride of the Year LuncheonOver 100 paid attendance to learn about trends and enjoy lunch while entering to win prizes.Date: January 27, 2018 | Location: TBDSponsorship Prizing Package:Gold: $4,000 | Silver: $2,250 | Bronze: $1,400

Top Teachers Issue Celebration Top teachers and Lynchburg advertisers are invited to this mid-afternoon celebration. Expected attendance: 150-200Date: March 2018 | Location: TBDSponsorship Prizing Package:Gold: $5,000 | Silver: $3,000 | Bronze: $1,750

Restaurant WeekOver 30 restaurants promoting prefixed menu items for lunch and dinnerDates: June 10-17, 2017 | Locations: TBDSponsorship Prizing Package:Gold: $5,000 | Silver: $3,000 | Bronze: $1,750

Top Doctors ReceptionCelebration gathering of 2017 Top Doc winners. Expected attendance: 150Date: September, 2017 | Location: TBDSponsorship Prizing Package:Gold: $5,000 | Silver: $3,000 | Bronze: $1,750

Bridal ShowcaseVendors and exhibitors (40) showcase bridal trends and services to over 200 guests.Date: September 24, 2017Location: Kirkley Hotel & Conference CenterSponsorship Prizing Package:Gold: $4,000 | Silver: $2,250 | Bronze: $1,400

Giving Back Awards/Community Impact Issue CelebrationCelebrating are community heros in non-profit and local business. Advertisers are also invited to this celebration. Expected attendance: 200Date: November, 2017 | Location: TBDSponsorship Prizing Package:Gold: $5,000 | Silver: $3,000 | Bronze: $1,750

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2900 Candlers Mountain Road, Lynchburg, VA 24502434-237-6333www.kirkleyhotel.com

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C E N T R A L V I R G I N I A ’ S A W A R D - W I N N I N G B R I D A L G U I D E

CHECKLISTSAND TIPS

TO HELP YOU PLAN YOUR BIG DAY

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plus!THE REGION’S PREMIER BRIDAL EVENTS

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Note: a 10% discount applies to multiple event sponsor for either Lychburg Business or Lychburg Living magazine.

{Key Publishing Dates}* Peer to Peer survey by DataJoe Research