print media analysis january 2017
TRANSCRIPT
Pakistan Print Media AnalysisJanuary- 2017
Data Statistics
Mediatrack monitor the print media data from Karachi, Lahore, Islamabad Hyderabad ,Multan, Peshawar & Quetta regions. Mediatrack monitor all type of Ads including Classified, Notices, Job opportunity and Tender etc along with branded Ads. But in this report focused only branded category Ads from 38 English, Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored. Weekly / Monthly / Bimonthly Magazines and Digest monitor for this study.
Top 20 Categories% share of spend
CONSTRUCTION COMPANIES
FEDERAL GOVERNMENTBANKS
HOSPITALS/HEALTH CLINICSSHOPS
PETROL/LUBRICANTS
CORPORATE IMAGE
AIRLINES
INVESTMENT COMPANIES
CHARITY ORGANISATIONS
16%
12%11%
10%
7%
5%
3% 3%2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%
Top 20 Advertisers% share of spend
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB
GOVERNMENT OF SINDH
TREET CORPORATION
SHAUKAT KHANUM HOSP...
IZHAR & MONNOO GROUP
JANG GROUP
BAHRIA TOWN
ROYAL RESIDENCIA LAHORE
NEW JUBILEE IN
SURANCE
BANK AL HABIB
SHOP/SHOPPING CENTER
SUPERIOR GROUP OF COLL...
INDUS MOTOR COMPANY
STAR MARKETING
RAFI GROUP & ZIATOON G...
EFU INSURANCE
UNITED BANK LIMITED
HABIB BANK LTDPTCL
12.3%
7.8%
5.5%
2.8%1.8%1.7%1.6%1.5%1.5%1.3%1.2%1.2%1.1%1.1%1.0%1.0%0.9%0.8%0.7%0.7%
Top 20 Brands% share of spend
GOVERNMENT OF PAKISTAN
GOVERNAMENT OF PUNJAB
POPULATION WELFARE DEPT SINDH
MINISTRY OF HEALTH PUNJAB
SHAUKAT KHANUM HOSPITAL
ROYAL RESIDENCIA LAHORE
NEW JUBILEE INSURANCE
MINISTRY OF INFORMATION
TERRACES HOUSING SCHEME
BANK AL HABIB
SUPERIOR GROUP OF COLLEGES
TOYOTA FORTUNER
UNIVERSITY OF LAHORE
STAR MARKETING
EFU GENERAL INSURANCE
GOVERNAMENT OF SINDH
ZAITOON GROUP
BAHRIA TOWN
UNITED BANK LIMITED
TREET BLADES
7.2%
3.9%
2.8%
2.1%1.8%
1.5%1.3%1.3%1.2%1.2%1.1%1.1%1.1%0.9%0.9%0.9%0.9%0.8%0.8%0.8%
Top 10 Urdu Publication% share by revenue
Daily Jang and Daily Dunya gain business in Jan 2017
JANG
DAILY EXPRESS
NAWA-E-WAQT
DAILY DUNYA
KHABRAIN
DAILY NAI BAAT
DAILY AUSAF
DAILY KAWISH
DAILY MASHRIQ
JEHAN-E-PAKISTAN
41
15 12 12
7 4 2 2 1 1
Top 10 English Publication% share by revenue
DAILY DAWN
THE NEWS
BUSINESS RECORDER
EXPRESS TRIBUNE
DAILY TIMES
THE NATION
PAKISTAN TODAY
PAKISTAN OBSERVER
THE FRONTIER POST
DAILY INDEPENDENT
37
22
14
10
64 4 3
0 0
Express Tribune loss, B Recorder gain the business
English vs Urdu Publication% share of spend
98%
2%DAILY MAGAZINE
Magazines including Weekly, Monthly and bi Monthly
English vs Urdu Publication% share of spend
36%
64%
ENGLISH URDU
Region Wise Share% share of spend
Hyderabad1%
Islamabad23%
Karachi34%
Lahore28%
Multan7%
Peshawar2%
Quetta4%
Analysis based on Magazines
Top 15 Magazines% share by revenue
Data Source:
AKHBAR-E-JEHAN
HERALD MAGAZINE
FAMILY MAGAZINE
SHE MAGAZINE
MAG MAGAZINE
DALDA KA DASTERKHUAN
WOMENS OWN
BAWARCHI KHANA
KITCHEN
NEWSLINE MAGAZINE
MASALA TV FOOD MAG
KHAWATEEN DIGEST
SHUAA DIGEST
SIYARA DIGEST
KIRAN DIGEST
31
15
11
6 5 4 4 4 4 3 32 1 1 1
Hearlad have a huge jump in revenue in Jan-17
Category Analysis by Share of Spend
Bank Category % share of spend
BANK AL HABIB17%
UNITED BANK L12%
HABIB BANK 10%
SINDH BANK8%ASKARI BANK
8%
STANDARD CHARTERED
7%
FAYSAL BANK 6%
ALLIED BANK 5%
FINCA BANK5%
BANK ALFALAH
4%
NBP4%
OTHERS13%
There are 14 Banks in OTHERS
Telecom% share of spend
CHINA MOBILE43%
TELENOR PAKISTAN12%
PTCL45%
Hand Sets% share of spend
OPPO SMART PHONE65%
Q MOBILE35%
THE END
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