print media analysis july 2016
TRANSCRIPT
Print MediaMonthly Report July 2016
Analysis: Mediatrack Pakistan
About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad, Multan, Peshawar and Quetta regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.
About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report
Analysis based on Publications
TOP 20 CATEGORIES % Share of Spent
18%16%
8% 8%7% 7%
2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 ADVERTISERS % Share of Spent
GOVERNMENT OF PAKISTAN
GOVERNMENT OF SINDH
GOVERNMENT OF PUNJAB
DEFENCE HOUSING AUTHORITY
NATIONAL BANK OF PAKISTAN
TREET CORPORATION LTD
ASF FOUNDATION
GOVERNMENT OF KHYBER PAKHTUNKHWA
MOBILINK PAKISTAN
SUPERIOR GROUP OF COLLEGES
HONDA AUTOMOBILES
ARIF BUILDERS PVT LTD.
NATIONAL INVESTMENT TRUSTLASANI
BAHRIA TOWN
PUNJAB GROUP OF COLLEGE
CITY DISTRICT GOVERNMENT LAHORE
ROYAL RESIDENCIA LAHORE
UNITED BANK LIMITED
HABIB BANK LTD
10%
6%5%
3%2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 BRANDS % Share of Spent
MINISTRY OF INFORMATION SINDH
MINISTRY OF POPULATION SINDH
ASF HOUSING SCHEME KARACHINADRA
NATIONAL BANK OF PAKISTAN
SUPERIOR GROUP OF COLLEGES
GOVERNMENT OF PAKISTAN
NAYA NAZMABAD
DEPT PRIMERY & SECONDRY HEALTH CARE PUNJAB
HONDA CIVIC CAR
NBP CASH N GOLD
MINISTRY OF HEALTH SINDH
DHA BAHAWALPUR
DHA OASIS KARACHI
DHA KARACHI
GOVERNAMENT OF PUNJAB
MINES & MINERAL DEPARTMENT
BAHRIA TOWN KARACHI
ROYAL RESIDENCIA LAHORE UBL
2%2% 2%
2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 10 URDU PUBLICATIONS % Share of spent
JANGEXPRESS
NAWA-E-WAQTDUNYA
KHABRAINNAI BAAT
AUSAFKAWISH
UMMAT
ROZNAMA PAKISTAN
39%
15%
11% 11%
6% 6%3% 2% 1% 1%
TOP 10 ENGLISH PUBLICATIONS % Share of spent
DAWN
THE NEWS
BUSINESS RECORDER
EXPRESS TRIBUNETIMES
THE NATION
PAKISTAN OBSERVER
PAKISTAN TODAY
THE FRONTIER POST
39%
21%
10% 9% 9%5%
3% 3%0.4%
PAGE AD TYPE ANALYSIS% Share of spent
Back Page 20%Front Page27%
Back inside
5%Front inside13%
Inside35%
REGION WISE ANALYSIS % Share of spent
Is-lam-abad23%
Multan4%
Quetta 3%
Pe-shawar
2%
Hy-der-abad2%
Karachi 36%
Lahore 30%
ENGLISH VS URDU PUBLICATION% Share of spent
ENGLISH37%
URDU
63%
WEEKLY SPENDING TREND% Share of spent
Saturday Sunday Monday Tuesday Wednesday Thursday Friday
11%
40%
13%
11% 12%
5%
9%
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9
THE END