social media report - media (print) july 1st - august 31st

Media (Print)on Social Media

Jul 1st – Aug 31st 2016

Media (Print) : Social Media Report

This Report looks at how

Media (Print)

India Regionperformed on Social Media between

Jul 1st – Aug 31st, 2016

Comparison of

“Media (Print)"Facebook Pages

Jul 01, 2016 - Aug 31, 2016

Times Of India had the largest fan base of 9,211,315 while Indian Express showed the highest fan growth of 9.39%.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

10.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K 10,000K

Gro

wth

%

Number of Fans

Business Standard Indian Express The Hindu Times Of India The Economic Times Deccan Chronicle

Fans

Times Of India had the highest PTAT of 14.28% as a percentage of its average number of Fans during this time period.

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K 10,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Business Standard Indian Express The Hindu Times Of India The Economic Times Deccan Chronicle

Conversations

Indian Express published the greatest number of posts (18,894). Times Of India had the highest average engagement with a

score of 109.

0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000

0 20 40 60 80 100 120

Business Standard

Indian Express

The Hindu

Times Of India

The Economic Times

Deccan Chronicle

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Times Of India received the most number of Likes (19,147,650), Comments (1,101,082) and Shares (1,105,606).

0K 5,000K 10,000K 15,000K 20,000K 25,000K

Business Standard

Indian Express

Times Of India

The Hindu

The Economic Times

Deccan Chronicle

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsDeccan Chronicle

28-AUG-16, SUN 7:11AM

Well deserved!

ENGMT. LIKES COMMENTS SHARES

1,000 54,100 527 1,854

Indian Express

19-AUG-16, FRI 12:11PM

Congratulate PV Sindhu on her silver

medal finish at the Rio 2016 Olympics

through indianexpress.com ..

Indian Express

17-AUG-16, WED 10:39PM

Congratulate Sakshi Malik through

indianexpress.com. Post your messages

here.

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 129,8022,314 7,622 Positive


1,000 132,664 1,412 1,496 Positive

http://www.facebook.com/99543192159/posts/10154544835887160



Most Engaging Brand PostsThe Hindu

17-AUG-16, WED 6:08PM

Sakshi is the first Indian Olympian to win a

medal in this season and the fourth Indian

woman to win ..


1,000 174,107 2,580 8,847 Positive

Times Of India

15-AUG-16, MON 10:50AM

Watch: Beating Retreat ceremony at

Wagah border

Times Of India

15-AUG-16, MON 4:38AM

Watch: Pak flag removed, tricolour flies

high in Kashmir


1,000 28,270 1,528 39,070 Positive


1,000 49,782 3,109 29,674 Positive




Times Of India received the highest percentage of Positive Sentiment (28.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Times Of India

Negative Neutral Positive

Sentiment Analysis

Indian Express published the most with 18,894 posts.

4%

48%

21%

10%

3%

14%

The Hindu Indian Express Times Of India The Economic Times Business Standard Deccan Chronicle

Share Of Voice – Volume of Posts

Times Of India received the largest volume of Likes (19,147,650).

6%

23%

63%

7%

0% 1%


Share Of Voice – Likes

Times Of India received the largest volume of Comments (1,101,082).

5%

22%

65%

7%

0% 1%


Share Of Voice – Comments

Times Of India received the largest volume of Shares (1,105,606).

6%

22%

59%

11%

0% 2%


Share Of Voice – Shares

During this time period, #RioWithTOI was the most engaging run by Times Of India. Times Of India published the most (303) in

its #RioWithTOI campaign.

0 50 100 150 200 250 300 350

0 20 40 60 80 100 120 140 160 180

#RioWithTOI(Times Of

India)

#CauveryIssue(The

Economic Times)

Number of Posts

Engagement Score


Campaign Comparison

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Analysis of

Times Of IndiaFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

9,211,315 390,189 4.42% India Mostly Young, Male and Single

Times Of India

Engagement Score Total Fan Posts

109 261

Total Posts General Sentiment

8,405 Neutral

Total Likes

19,147,650

Total Comments

1,101,082

Total Shares

1,105,606

Most Engaging Content Type

Sports

Least Engaging Content Type

Brand Updates

Most Prolific Content Type

Current Affairs

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

8,600K

8,700K

8,800K

8,900K

9,000K

9,100K

9,200K

9,300K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug

Fan Growth

Total Fans

9,211,315

New Fans

390,189

Engagement

0

250

500

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Times Of India had an average engagement score of 109 and a highest of 273.

Community Analysis

Times Of India fans are mostly Young, Male and Single Times Of India fans are largely from India followed by

Pakistan.

Fan Demographics Distribution of Fans

72%

28%

male female

0% 50% 100%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 4,000K 8,000K

India

Pakistan

Bangladesh

United States

United Arab Emirates

Saudi Arabia

Nepal

United Kingdom

Canada

Belgium

0

50

100

150

200

250

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

India 3230

Times 3060

link 2922

More details 395

RioWithTO 249

84%

7%

9%

Posititve Negative Neutral

Brand Posts - Engagement

Times Of India receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

15-AUG-16, MON 10:50AM

Watch: Beating Retreat ceremony at Wagah

border


1,000 28,270 1,528 39,070 Positive

15-AUG-16, MON 4:38AM

Watch: Pak flag removed, tricolour flies high

in Kashmir

03-AUG-16, WED 6:11AM

Happy birthday, Sunil Grover!


1,000 49,782 3,109 29,674 Positive


998 216,182 2,558 406 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 1000 2000 3000 4000 5000 6000 7000

0 50 100 150 200

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 500 1000 1500

0 50 100 150

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Times Of India appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

28%

12%

60%


Most of Times Of India posts were around 'Current Affairs', and posts around 'Sports' received the highest engagement.

Content Intel

0 1000 2000 3000 4000 5000 6000

0 20 40 60 80 100 120 140 160 180 200

Opinion Editorial

Politics

Event

Other

Articles

Sports

Science & Technology

Business & Economy

Engagement-oriented Posts

Brand Updates

Entertainment

Contest

Question to fans

Facebook App

Festivals & Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Entire Campaign

0 50 100 150 200 250 300 350

0 20 40 60 80 100 120 140 160 180

#RioWithTOI

#PokemonGO

#GetHighOnLife

Number of Posts

Engagement Score


Analysis of

Indian ExpressFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

4,014,861 344,715 9.39% India

Indian Express

Engagement Score Total Comments

37 369,575

Total Posts Total Shares

18,894 424,569

Total Likes

7,014,234

BRAND POSTS

Brand Overview

3,400K

3,500K

3,600K

3,700K

3,800K

3,900K

4,000K

4,100K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul 4-Aug 11-Aug 18-Aug 25-Aug

Fan Growth

Total Fans

4,014,861

New Fans

344,715

Engagement

0

250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Indian Express had an average engagement score of 37 and a highest of 111.

Community Analysis

Indian Express fans are largely from India followed by Pakistan.

Distribution of Fans

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K

India

Pakistan

Bangladesh

Saudi Arabia

United Arab Emirates

Nepal

United States

Malaysia

Qatar

0

50

100

150

200

250

300

350

400

450

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Brand Posts

Top keywords used Frequency

Rio2016 1113

India 952

News 901

ENTERTAINMENT 838

year 783

59%17%

24%


Brand Posts - Engagement

Indian Express receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

19-AUG-16, FRI 12:11PM

Congratulate PV Sindhu on her silver medal

finish at the Rio 2016 Olympics through

indianexpress.com ..


1,000 129,802 2,314 7,622 Positive

17-AUG-16, WED 10:39PM

Congratulate Sakshi Malik through

indianexpress.com. Post your messages

here.

22-AUG-16, MON 10:00AM

Olympic Silver medalist PV Sindhu along

with her coach Pullela Gopichand receives

a warm welcome by ..


1,000 132,664 1,412 1,496 Positive


992 84,391 204 372 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 5000 10000 15000 20000

0 50 100 150 200 250 300

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 1000 2000 3000 4000

0 10 20 30 40 50

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


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