social media report - pet food july 1st - august 31st

Pet Foodon Social MediaJuly 1st – Aug 31st 2016

Pet Food : Social Media Report

This Report looks at how

Pet Food Brandsperformed on Social Media between

July 1st – Aug 31st, 2016

Comparison of “Pet Food”Facebook PagesJul 01, 2016 - Aug 31, 2016

Hill's Pet Nutrition: Maker of Science D had the largest fan base of 1,395,021 while Hill's Pet Nutrition: Maker of Science D showed the highest fan growth of 1.13%.

400,000K 500,000K 600,000K 700,000K 800,000K 900,000K 1,000,000K0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%

0.7%

0.8%

0.9%

Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet FoodDick Van Patten's Natural Balance Pet Fo Iams Nature's RecipePurina

Number of Fans

Gro

wth

%Fans

0%10%20%30%40%50%60%70%80%90%

100%

United States Countries < 2% Canada Brazil Turkey Australia Other Countries Russian Federation South Africa Italy

Fans - Geography

Dick Van Patten's Natural Balance Pet Fo had the highest PTAT of 1.61% as a percentage of its average number of Fans during this time period.

400,000K 500,000K 600,000K 700,000K 800,000K 900,000K 1,000,000K0.0%

0.1%

0.2%

0.3%

0.4%

0.5%

0.6%

0.7%

Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet Food Dick Van Patten's Natural Balance Pet Fo Iams

Nature's Recipe Purina

Average Number of FansPeop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

Dick Van Patten's Natural Balance Pet Food published the greatest number of posts (75). Iams had the highest average engagement with a score of 849.

Beneful

Hill's Pet Nutrition: Maker of Science D

Blue Buffalo - All-Natural Pet Food

Dick Van Patten's Natural Balance Pet Fo

Iams

Nature's Recipe

Purina

0 100 200 300 400 500 600 700 800 900

0 10 20 30 40 50 60 70 80

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

Beneful received the most number of Likes (45,953), Dick Van Patten's Natural Balance Pet Food got the most number of Comments (2,950) and Hill's Pet Nutrition: Maker of Science D had the most number of Shares (9,018).


Beneful



Iams

Purina

Nature's Recipe

0K 5,000K 10,000K 15,000K 20,000K 25,000K 30,000K 35,000K 40,000K 45,000K 50,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsHill's Pet Nutrition: Maker of Science D

26-AUG-16, FRI 10:20AM

Everybody wants an invite to this National Dog Day celebration — especially one kitten in particular ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 29,606 1,001 4,041 Positive

Nature's Recipe

25-AUG-16, THU 12:45PM

Murphy enjoys a meal of Grain Free Chicken, Sweet Potato & Pumpkin Recipe. It’s a tasty, high-energy ..

NO IMAGE

Beneful

08-JUL-16, FRI 1:45PM

Make dreams a reality! 1) Tag Beneful 2) #DreamDogPark. 3) We donate $1! Easy as 1 2 3! https://www. ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 19,015 441 771 Positive

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

999 24,120 1,034 1,372 Positive

http://www.facebook.com/223700263326/posts/10155192851593327



Most Engaging Brand PostsBeneful

01-JUL-16, FRI 2:48PM

Tag Beneful & #DreamDogPark, and we’ll donate $1 to dog parks across the country.

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

999 19,321 857 2,220 Positive

Iams

25-JUL-16, MON 8:30PM

What do canine kisses really mean? Find out below. If you have more questions about dogs, we're here ..

NO IMAGE


02-JUL-16, SAT 2:30PM

If pets had it their way on Independence Day, they’d trade noisy fireworks for another round of dinn ..

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

998 9,075 989 1,765 Positive

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

998 8,215 398 3,910 Positive




Purina's Facebook Page saw the highest number of Fan posts (371).

Beneful




Iams

Nature's Recipe

Purina

0 50 100 150 200 250 300 350 400

Number of Fan Posts

Fan Posts

Blue Buffalo - All-Natural Pet Food received the highest percentage of Positive Sentiment (50.00%).

Beneful




Iams

Nature's Recipe

Purina

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

Sentiment Analysis

Nature's Recipe responded to the highest percentage of Fan posts (62.50%).

2000 2500 3000 3500 4000 45000.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet Food Dick Van Patten's Natural Balance Pet FoIams Nature's Recipe Purina

Average Response Time (mins)

% o

f Fa

n Po

sts

Bran

d Re

spon

ded

toBrand Responses

Dick Van Patten's Natural Balance Pet Food published the most with 75 posts.

8%

15%

4%

19%

2%

19%

32%

Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams Beneful


Share Of Voice – Volume of Posts

Beneful received the largest volume of Likes (45,953).

20%

2%

5%

24%5%

25%

18%

Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams BenefulDick Van Patten's Natural Balance Pet Fo

Share Of Voice – Likes

Dick Van Patten's Natural Balance Pet Fo received the largest volume of Comments (2,950)

8%6%

10%

21%

12%

18%

25%

Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams Beneful


Share Of Voice – Comments

Hill's Pet Nutrition: Maker of Science D received the largest volume of Shares (9,018).

9% 4%

5%

37%

8%

16%

22%

Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams BenefulDick Van Patten's Natural Balance Pet Fo

Share Of Voice – Shares

During this time period, #LetsLiveBig was the most engaging run by Purina. Purina published the most (2) in its #LetsLiveBig campaign.

NO DATA(Beneful)

NO DATA(Hill's Pet Nutrition: Maker of Science D)

NO DATA(Blue Buffalo - All-Natural Pet Food)

NO DATA(Dick Van Patten's Natural Balance Pet Fo)

NO DATA(Iams)

NO DATA(Nature's Recipe)

#LetsLiveBig (Purina)

0 100 200 300 400 500 600 700 800 900 1000

0 0.5 1 1.5 2 2.5

posts dummy eng dummy

Engagement Score

Number of Posts

Campaign Comparison

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