pro carton / ecma carton award jury report … · folding carton manufacture and markets ......

Model PrimePac AGModel PrimePac AGMead Verpakking BV

Cartonnagefabriek D. Miedema B.V.

Alfred Wall AGEnvases Pendero S.L.

Model - Kramp GmbHAlzamora Packaging S.A.Carl Edelmann GmbH & Co. KG

Boxes LPFField Boxmore HealthcareField Rotopack Stuttgart

STI - Gustav StabernackGmbH

MMP/CP SchmidtVerpackungs-Werk GmbH & Co. KG

Leunisman GmbH

S.A. M-real MeulemansM.Y. Cartons B.V.Durero Packaging S.A.

Drukkerij de Vries B.V.Model - Kramp GmbHBox Marche

Field Rotopack StuttgartLeunisman GmbH Carl Edelmann GmbH & Co. KG

Zeiler AGSTI - Gustav StabernackGmbH

Linea Industrial de EnvasesS.A.

Field Rotopack BündeMayr-Melnhof PackagingAustria

G.P.P. Industrie GraficheS.p.A.

Competition2002

Jury ReportPro Carton / ECMA Carton Award

Å&R Carton OYMayr-Melnhof PackagingAustria

Van Genechten Packaging

Cartonnage P. van de Velde NV


Schut Hoes Cartons B.V.

MM Packaging CaesarVan Genechten PackagingWanfried-Druck Kalden GmbH

Van Genechten PackagingMMP/CP SchmidtVerpackungs-Werk GmbH & Co. KG



Acket Drukkerij-Kartonnage B.V.

Model PrimePac AG

Faller Gruppe Werk St. Göppert GmbH & Co. KG

Europoligrafico S.p.A.Schut Hoes Cartons B.V.

Alzamora Packaging S.A.Mayr-Melnhof PackagingAustria

Covepa-Michels

Carl Edelmann GmbH & Co. KG

Riverwood International Ltd.Acket Drukkerij-Kartonnage B.V.

Van Genechten PackagingCartografica Pusterla S.p.A.Schut Hoes Cartons B.V.

Model PrimePac AGAlzamora Packaging S.A.

ForewordI am delighted to be able to introduce the Pro Carton / ECMA Carton Awards for 2002 and

would like to thank ECMA for their continuing help in organising and running this annual

competition.

There have been some changes in this year’s competition with adjustments in some of the

categories that reflect entries in recent years and also in the judging panel. We were very

pleased to be able to have a panel of Judges, under the Chairmanship of Professor Dirken

once again, that reflected three parts of the packaging chain – Design, Brand Owner and

Retailer - and so give a broader view of the needs throughout the supply chain. Fuller details

of all the Judges can be found later in this booklet.

Once again everyone involved was delighted at the very high standard of entries this year. In

total we had some 67 entries which is amongst the highest ever but the immediate remark

from the Judges was that the judging would prove very difficult. This was indeed true and in

many of the categories agreements were only reached after long and hard discussions.

In view of this, you will see in this booklet that, for the first time, we are publishing photographs

of all the entries and not just those that won in the various categories. Over the years that

this competition has been run, we have managed to gain an increasing level of publicity across

Europe in a huge variety of publications and our aim this year is to improve still further on

that record and also to ensure that many of the entries that did not win in their category, also

get recognition. As well as this booklet we are planning to publish a more detailed booklet

that will focus on many of the entries and provide background to ensure as wide an audience

as possible understand the benefits that can be gained from using carton packaging. This will

provide a greater depth of information that will be aimed at providing better information on

the benefits to be derived from using carton packaging taking into full account the rapid

changes that are taking place in the attitudes to and the needs of packaging.

I would like to thank all those who entered this year’s competition and hope that in looking

through this booklet you join me in congratulating all the winners of what has, we believe,

been the most successful Pro Carton / ECMA competition to date.

Richard Dalgleish

Managing Director - Pro Carton

Brussels, August 2002

Special advisors to the jury were Richard Dalgleish

(formerly Mayr-Melnhof Karton/Colthrop Board Mill and

now Managing Director of Pro Carton), and Jürgen

Bihler (formerly Iggesund Paperboard and now heading

the Pro Carton Information Bureau Germany)

Prof. dr. Hans Dirken, Eur Ing

is the former dean of theFaculty of Design, Engineeringand Production and formerrector of the Delft University ofTechnology (NL), and isprofessor of Industrial DesignEngineering, teaching a.o.Human Factors and PackageDesign. He is a formerpresident of the DutchConsumers’ Union.

He also is a regular jurymember of variouscompetitions in productinnovation and packagedesign and has, several times,been the Jury Chairman of ‘De Gouden Noot’, the triennialnational packaging competitionorganised by the DutchPackaging Association (NVC).

Katrin Werth

is Product Manager forBALEA, the premium privatelabel of dm-drogeriemarkt, aGerman drugstore retailchain. After her graduation asa business economist fromthe University of Saarbrücken(D) in 1998, she worked asproduct manager in theadhesive industry, beforejoining dm-drogeriemarkt in

April 2001. Before starting herprofessional career, sheworked as a freelancerinvolved in the planning, andco-ordination of consumermarketing projectscommissioned by variouscompanies.

The Jury The sixth pan-European contest of folding cartons was againan interesting event. Although questions may be raisedabout the complete representativeness of the entries, the 67cartons participating this time allowed a good view of thestate of our "art". Folding carton manufacture and marketsremain on the move. The steps of innovation may generallylook rather small, but upon analysis over several years onedetects that the professionalism increases and spreads moreevenly across Europe. The diversity of solutions slowlywidens and, more often than not, pleasant surprise, luxuryand playfulness add to the positive identity of this packaging material.

Over the last century, folding cartons have replaced paper bagsand chipboard boxes, and have gained seven per cent of theworld packaging market and prove to retain their developingand innovative vitality in the future. The Pro Carton/ECMAcompetition contributes to this progress, by offering a show-case of good examples, of best practice, of professionalstandards and of solutions of which the industry can be proud.

Satkar Gidda

is the sales and marketingdirector of the packagingdesign company SiebertHead(UK). Having studied businessmanagement and marketing,Satkar gained his brandexperience during five and ahalf years at RowntreeMackintosh, working his wayup through several positionsincluding sales, trademarketing and latterly in new

product development asBrand Manager. He joinedRHM Foods as TradeDevelopment Manager withinthe newly formed trademarketing function beforejoining SiebertHead in 1989.There he was appointed adirector in 1991.

Pascal van Beek

has been active as a packagingbuyer throughout his career,which started at Mars in 1991,where he worked for acompany called Masterfoods,producing sauces in glass jars(Uncle Ben’s, Dolmio andSuzi Wan). After 1.5 years asmanagement trainee, hebecame a packaging buyer.Subsequently, he worked forNestlé, where he was

European PurchasingManager printed packagingfor their petfood division(Friskies, Gourmet, Felix,Winalot, Bonzo etc. etc.). In March 1999, he joinedUnilever Ice Cream andFrozen Foods Europe (ICFE).His team is responsible for allpackaging buying for thefactories in Europe (incl. CEEand Turkey) and Israel.

This time we have introduced some alterations in thecategories, criteria and general rules. The eight end usecategories of previous competitions were reduced to six;marketing appeal and packaging performance were moreexplicitly stressed and two overall winners were recognised:the traditional prize of "the Carton of the Year", and "The most innovative design or new use of carton board".Although the judgements required detailed and lengthyinspections and discussions, the jury could use its broad expertise to arrive at unanimous results. These resulting awards, the assessments and photographsconstitute the core of this booklet. The jury regards thispublication also as a proof of the high quality that foldingcartons are capable of.

The large number of entries in 2002 and, convincinglyamong them, the eight winners, are reassuring in thesetimes of changes in the packaging world. The jury wouldlike to add that this 2002 competition should also exhort thecontinuance of the high standards and innovation in the

industry. The rapid changes in technologies and consumptionpatterns, the increased challenges from other materials andrapidly developing logistics, make it expedient formanufacturers, designers, brand owners, retailers and all other parties involved in the chain of folding carton packaging, to heighten efforts even more, to convertweaknesses into strengths and to turn threats intoopportunities. The course so far, as shown by the ProCarton/ECMA awards, warrants high expectations for theyears and contests to come.

On behalf of the Jury,Hans Dirken, Chairman

Johnnie Walker Collection

Comments by the jury:

The jury was very impressed with thedistinguished shelf appearance of thiscarton range. The exceptional use ofembossing, foil blocking, foil board andvarnish set this range apart. Whilstsupporting the attributes traditionallyassociated with a classic brand name, thecartons, available in various colourways,effectively enhance the image of theproduct as a premium gift.

Brief description of the entry:

The package was designed to present thefamous whisky as a luxurious gift. It wasinspired by cosmetics packaging andeffectively competes alongside beautyproducts for a share of the gift market.

The carton was printed in 6 colour offsetand coated with a matt UV gloss. The pure matt material was developedspecifically to meet the needs of this pack.

The pack was hand erected and assembledin shipping cases. The end-user merely hadto place the bottle in the pack and applythe lids, which were also supplied.

CARTON OF THE YEAR

John

nie

Wal

ker

Colle

ctio

nCA

RTO

N O

F TH

E YE

AR

Official name of the entry

Johnnie Walker Collection

End-user

Diageo Global Duty Free

Package designer

Trayburn Design

Carton maker

Field Packaging

Cartonboard supplier

Henry & Leigh Slater/Croppers Plc.

Graphic designer

Diageo Global Duty Free

KingCup Grabber MOST INNOVATIVE DESIGNOR NEW USE OF CARTONBOARD


KingCup Grabber

End-user

King Nederland BV

Package designer

King Nederland BV

Carton maker

Cartonnagefabriek D. Miedema BV


Cascades

Graphic designer

King Nederland BV


According to the jury, the KingCupgrabber demonstrates how cartons canmake a designer’s dream come true. A simple concept solves many Mum’s andDad’s problems.


The carton was produced for the ‘Efteling’entertainment park in The Netherlands.The entry consists of a carton, whichtogether with a cup, serves as aconvenience pack for the consumption ofsoft drinks in combination with all sorts oftakeaway snacks. It was developed byKing Netherlands and aimed at visitors offairs, entertainment parks and fastfoodrestaurants where sufficient seatingcapacity is not always available.

The KingCup, allows the visitor toconsume a drink and snack at the sametime, single handedly.The carton was printed in 4 colour offset,in a graphic design appealing toconsumers of all ages. The GC2 ‘Kitroch’cartonboard from Cascades is treated toprovide grease resistance. The KingCup isdelivered flat and erected manually at thepoint of sale.

Kin

gCup

Gra

bber

MO

ST IN

NOV

ATIV

E D

ESIG

N

OR

NEW

USE

OF

CART

ON

BOA

RD

Kuppelkuchen


As part of its mission to promote theapplication of rounded, ‘warmer’ shapesin carton design, the jury recognised thisentry for its nicely contoured structure.The carton reflects the shape of theproduct inside and once on the shelfinstantly appeals to the consumer. Thecombination of structural design withprocessing functionality furtherhighlighted the quality of this product.


The carton matches the shape of the cakeit contains. The practical tear perforationallows easy opening and re-closure of thepack. The single-pieced carton is machineerected, pre-glued and filled at highspeed. The carton was produced from300g GC2 and printed in 5 colour offset.The dispersion lacquer and high qualityprinting present the cake as a high qualityproduct.

CONFECTIONERY

Kup

pelk

uche

nCO

NFE

CTIO

NER

Y


Kuppelkuchen

End-user

Bahlsen GmbH & Co.KG

Package designer

Bahlsen-Leunisman

Carton maker

Leunisman GmbH


Stora Enso Ingerois Oy

Graphic designer

IFP Institut für Packungsdesign GmbH

Novo Fine 30g PHARMACEUTICALS


Novo Fine 30g

End-user

Novo Nordisk A/S

Package designer

Novo Nordisk /A.C. Schmidt A/S

Carton maker

A.C. Schmidt A/S


Iggesund Paperboard

Graphic designer

Novo Nordisk /A.C. Schmidt A/S


In the eyes of the jury, this carton stoodout for its smartness and functionality. Theeasy opening and closure along with thegood visibility of the contents make thiscarton ideal for its purpose.


The carton is a re-closable box containing10 needles for the treatment of diabetespatients. The closure of the pack and itscompartments ensure continuedprotection of the remaining needles. The structural design also provides easyrecognition of previous usage of the packitself and remaining contents. Although the product is supplied on pre-scription only, the graphic design printedin 4 colour offset with dispersion

varnish on 260g Invercote provides goodrecognition of the range of Novo Nordiskproducts to diabetes patients.

Nov

o Fi

ne 3

0gPH

AR

MAC

EUTI

CALS

Akvavit Christmas edition 2001


The jury awarded this entry for itsexcellent use of different materials andassociated tactile properties, as well as itsclever handling functionality.


This 2001 Christmas edition of this giftpack for the well known Danish drink is acombination of two different fibre-basedmaterials (cartonboard and single facecorrugated board) used as a foldingcarton combination. The design is meantto underline the special Christmasexperience and is part of a range ofChristmas editions identifying the Akvavit‘vintage’ product.

The carton was printed in 6 colour offset and dispersion varnished. The pack iserected and filled manually. A ‘lock’prevents the inner box (with content) andcover from being separated.

BEVERAGES

Akv

avit

Chri

stm

as e

ditio

n 20

01B

EVER

AGES


Akvavit Christmas edition 2001

End-user

De Danske Spritfabrikker

Package designer

A.C. Schmidt A/S

Carton maker

A.C. Schmidt A/S


Stora Enso

Graphic designer

Papermint Design

Angelika Varum set BEAUTY AND COSMETICS


Angelika Varum set

End-user

JSC Concern “Kalina”

Package designer


Carton maker



Iggesund

Graphic designer



The jury was impressed with thisunconventional structural design. The inverted triangular shape of thecarton as well as the die cut windowunderline the ‘feminine’ image of theproduct. The unusual shape sub-consciouslycauses the consumer’s eyes to stop wanderingalong the shelf and focus on this carton.


The carton carrying a perfume was manu-factured from Invercote and printed in3 colour offset. The conversion processalso included die cut windows andembossing, as well as hot foil lamination.The carton was hand erected and handloaded

Ang

elik

a Va

rum

set

BEA

UTY

AN

D C

OSM

ETIC

S

Monsters Inc. breakfast


This pack shows how creativeconstructional design can enhance eye-catching graphics, to create a highlyappealing shelf presence. Whilst the ‘easyway’ would have been to apply excellentgraphic design features only, the 3D effectreally made the difference.


The range of three cartons was manufacturedfor the launch of a new breakfast cereallinked to the Disney movie with the sametitle. It features a special construction toachieve a 3D effect on the front panel,thereby capturing the appeal of three ofthe main characters of the movie. Thecartons were designed to be packedautomatically to maintain packing efficiency.As each of the 3 different designs featuresan aperture in a different place, the supporting lugs were designed in a

standardised format to avoid packagingmachine changeovers. To avoidcontamination, the base of the carton wasconstructed in such a way to ensure thatany potential contaminant in the aperturecould fall through. The carton wasproduced from GD2 Grunoplex in 4 colouroffset with emulsion varnish. Thepackaging process is completelyautomated.

ALL OTHER FOOD

Mon

ster

s In

c. B

reak

fast

A

LL O

THER

FO

OD


Monsters Inc. breakfast

End-user

Cereal Partners UK

Package designer

M.Y. Cartons B.V.

Carton maker

M.Y. Cartons BV


De Eendracht Karton

Graphic designer

Ocean Design

Alldays ALL OTHER NON FOOD


Alldays sanitary towel for briefs

End-user

Procter & Gamble

Package designer

Zeiler AG

Carton maker

Zeiler AG


Buchmann Karton

Graphic designer

Rudolf Design Group Sarl, Jutta Kurz


Shape, re-closability and tactile propertiescaught the eyes of the jury. Althoughsometimes associated with traditionalproperties, this entry showed that cartonscan effectively be used to reverseperceptions about a conventional productand attract a ‘younger’ audience.


The shape of the pack reflects the contentsin an aesthetic design completely new tothe sanitary towel product range. As such,it associates the product with moreexclusive bodycare products and toiletries.The innovative presentation is designed toappeal especially to the ‘younger’generation of female consumers. Thegraphic design is in line with theconventional Alldays black product range.It allows excellent usage of shelf space. Byprinting the brand name in

various directions, optimum brand recognitionis ensured even when the package isdisplayed in stacked format. A specialrequirement of the end-user was the needto print product information in 18 languageswithout affecting the brand communication.The carton was manufactured from 300 g‘Kondor’ GD2, printed in 5 colour offsetplus lacquer. The special perforation withlock allows convenient re-closure andhygienic protection. The packagingprocess is completely automated.

Alld

ays

ALL

OTH

ER N

ON

FO

OD

National Offices

Pro Carton Austriae-mail : [email protected] : +43 1 218 6918Fax : +43 1 218 6918

Pro Carton Belgiume-mail : [email protected] : +32 2 343 6474Fax : +32 2 344 8661

Pro Carton Francee-mail : [email protected] (coming soon)Tel : +33 1 5389 2480Fax : +33 1 4562 4527

Pro Carton Germanye-mail : [email protected] : +49 6251 136995Fax : +49 6251 136994

Pro Carton Italye-mail : [email protected] : +39 02 6760 6068Fax : +39 02 6707 6769

Pro Carton The Netherlandse-mail : [email protected] : +31 70 312 3911Fax : +31 70 363 6348

Pro Carton Nordicae-mail : [email protected] : +46 650 740 445Fax : +46 650 740 445

Pro Carton Spaine-mail : [email protected] : +34 93 481 3165Fax : +34 93 481 3173

Pro Carton Switzerlande-mail : [email protected] (coming soon)Tel : +41 1 266 9923Fax : +41 1 266 9949

Pro Carton UKe-mail : [email protected] : +44 20 7636 0728Fax : +44 20 7636 0744

ECMA SecretariatEuropean Carton Makers AssociationP.O. Box 85612NL-2508 CH The HagueThe NetherlandsTel: +31 (70) 312 39 11Fax: +31 (70) 363 63 48E-mail: [email protected]

Contact Details

Pro Carton Head Office250, Avenue LouiseB-1050 BrusselsTel : +32 2 640 4955 or +44 1635 298192Fax : +32 2 640 4959 or +44 1635 297790E-mail: [email protected]

Å&R Carton OYMayr-Melnhof PackagingAustria


Cartonnage P. van de Velde NV


Schut Hoes Cartons B.V.

MM Packaging CaesarVan Genechten PackagingWanfried-Druck Kalden GmbH

Van Genechten PackagingMMP/CP SchmidtVerpackungs-Werk GmbH & Co. KG



Acket Drukkerij-Kartonnage B.V.

Model PrimePac AG

Faller Gruppe Werk St. Göppert GmbH & Co. KG

Europoligrafico S.p.A.Schut Hoes Cartons B.V.

Alzamora Packaging S.A.Mayr-Melnhof PackagingAustria

Covepa-Michels

Carl Edelmann GmbH & Co. KG

Riverwood International Ltd.Acket Drukkerij-Kartonnage B.V.

Van Genechten PackagingCartografica Pusterla S.p.A.Schut Hoes Cartons B.V.

Model PrimePac AGAlzamora Packaging S.A.

Model PrimePac AGModel PrimePac AGMead Verpakking BV

Cartonnagefabriek D. Miedema B.V.

Alfred Wall AGEnvases Pendero S.L.

Model - Kramp GmbHAlzamora Packaging S.A.Carl Edelmann GmbH & Co. KG

Boxes LPFField Boxmore HealthcareField Rotopack Stuttgart

STI - Gustav StabernackGmbH


Leunisman GmbH

S.A. M-real MeulemansM.Y. Cartons B.V.Durero Packaging S.A.

Drukkerij de Vries B.V.Model - Kramp GmbHBox Marche

Field Rotopack StuttgartLeunisman GmbH Carl Edelmann GmbH & Co. KG

Zeiler AGSTI - Gustav StabernackGmbH

Linea Industrial de EnvasesS.A.

Field Rotopack BündeMayr-Melnhof PackagingAustria


Competition2002

Jury ReportPro Carton / ECMA Carton Award

pro carton / ecma carton award jury report … · folding carton manufacture and markets ......

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