proactive digital...
TRANSCRIPT
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MARKETINGDIGITAL
AUG 19, 2020
PROACTIVE
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DISCLAIMER
AUG 19, 2020
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AGENDA
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AUG 19, 2020
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👶🏽👶🏼 Before
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👶🏽👶🏼 After
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ORGANIC SEARCH
PROACTIVE DIGITAL MARKETING
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Organic Search - GMB Experiences
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Organic Search - GMB Experiences
GMB Website Click
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Organic Search - GMB Experiences
GMB Appointment Link
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Organic Search - GMB Experiences
GMB Google Posts
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Organic Search - GMB Experiences
GMB Products
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Organic Search - GMB Experiences
GMB Insights Rollup
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Check the boxes on all 4
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Once ALL 4 are checked, think about the following
❏ Tour Icon Links
❏ Posts
❏ Products Cards
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RECOMMENDATIONS
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Website
PROACTIVE DIGITAL MARKETING
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Website
Custom Pages
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Now that Covid pages are covered
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RECOMMENDATIONS
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ILS Traffic
PROACTIVE DIGITAL MARKETING
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ILS Traffic - (Google Analytics “Referrals”)
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ILS Traffic - (Google Analytics “Referrals”)
Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase
Aug: Visitors continue to grow
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ILS Traffic Insight
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Recommendation
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Paid Search
PROACTIVE DIGITAL MARKETING
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Paid Search - (Google Analytics “Paid Search”)
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❏ Last Webinar Insight:
Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase
Paid Search - (Google Analytics “Paid Search”)
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❏ How things look todayAug: Visitors continue to grow
Mar 10 - Apr 1: Covid-19 Quarantine “Hunkering Down” phase
Paid Search - (Google Analytics “Paid Search”)
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❏ Location Implicit:
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❏ Location Explicit:
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❏ Brand:
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Paid Search - (Google Analytics “Paid Search”)
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Grouping Strategies:
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Call-To-Actions:
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RECOMMENDATIONS
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Reviews
PROACTIVE DIGITAL MARKETING
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GMB Reviews
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Your ability to handle Reviews will define your future results
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❏ No excuses
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REPUTATION MANAGEMENTRECOMMENDATIONS
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