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MARKETING DIGITAL APRIL 30, 2020 PROACTIVE

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Page 1: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

MARKETINGDIGITAL

APRIL 30, 2020

PROACTIVE

Page 2: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

DISCLAIMER

APRIL 30, 2020

Page 3: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

AGENDA

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APRIL 30, 2020

Page 4: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple
Page 5: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

SEO

PROACTIVE DIGITAL MARKETING

Page 6: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

SEO INSIGHTS - Organic Search

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Page 7: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

SEO INSIGHTS - Traffic Trends

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Page 8: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

SEO INSIGHTS - Behavioral Trends

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Page 9: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

Google My Business -

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Your Website

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SEORECOMMENDATIONS

https://posts.gle/4gQJv
https://drive.google.com/open?id=15I1KUMkUwYMRDNUY6zPnG8ZYqYHu9wRK
https://drive.google.com/open?id=1nSOY-QIrLTmK_rEfJ0jfBllZrXiOngjD
https://drive.google.com/open?id=1U7La6TZ74sQRrdF08HM57Tc_WrpdB5MR
https://drive.google.com/open?id=18d2C_vMtDBQ_FmyC_JvZwz9Px61rSQ4Z
Page 10: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

PPC

PROACTIVE DIGITAL MARKETING

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PPC INSIGHTS - Audience Segment

Page 12: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

PPC INSIGHTS

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Page 13: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

PPC INSIGHTS

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Page 14: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

PPC INSIGHTS

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Page 15: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

Microsoft Is Worth Looking Into:

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Soften Your Call-To-Actions:

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PPCRECOMMENDATIONS

Page 16: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

MEDIA

PROACTIVE DIGITAL MARKETING

Page 17: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

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MEDIA INSIGHTS - Photos & Tours Page Trends

Page 18: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

3D Views

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MEDIARECOMMENDATIONS

https://my.matterport.com/show/?model=Taqhgegw3nm&start=%7B%22camera_mode%22%3A1%2C%22camera_position%22%3A%7B%22x%22%3A5.076941967010498%2C%22y%22%3A1.3458343744277954%2C%22z%22%3A5.4860615730285645%7D%2C%22camera_quaternion%22%3A%7B%22x%22%3A-0.051776445078244054%2C%22y%22%3A-0.28985947517493227%2C%22z%22%3A-0.015706213579727672%2C%22w%22%3A0.9555385911837159%7D%2C%22scan_id%22%3A%22b125df3795924533a5567e70f660030e%22%7D
Page 19: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

Virtual Tours - Live Streaming

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❏ Group Stream with multiple Leads

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MEDIARECOMMENDATIONS

Page 20: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

Videos

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❏ Video Thumbnails Matter!

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MEDIARECOMMENDATIONS

Okay

Better

https://www.facebook.com/352212858151244/videos/2720709601390580/
https://www.facebook.com/mtvernontriangle/videos/2507037422892804/
Page 21: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

MANAGEMENTREPUTATION

PROACTIVE DIGITAL MARKETING

Page 22: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

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REPUTATION MANAGEMENTINSIGHTS

https://support.google.com/business/answer/9792336?hl=en
Page 23: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

Let Your Reviews Do The Selling For You

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❏ Consider reviewing/updating your automated messages

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REPUTATION MANAGEMENTRECOMMENDATIONS

Page 24: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

PROACTIVE DIGITAL MARKETING

MAYTRENDS:COVID-19REGISTER

Page 25: PROACTIVE DIGITAL MARKETING - info.entrata.cominfo.entrata.com/.../ProactiveDigitalMarketing.pdf · Virtual Tours - Live Streaming 1:1 Stream with Lead Group Stream with multiple

entrata.com/covid19

YOU!THANKVIRGINIA LOVE: [email protected]


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