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PROBE RESEARCH MANITOBA BUSINESS LEADERS 2015
DEMOGRAPHIC CHANGE &
ADAPTING BUSINESS POLICY
M A N I T O B A
B U R E A U O F S T A T I S T I C S
RIGHT ANSWERS
RIGHT NOW
December 17, 2015
Probe Research: Manitoba Business Leaders Index The Manitoba Business Leaders Index (MBLI) is an annual survey, conducted by Probe Research Inc, of the provincial landscape as viewed by business leaders from across the province. The survey sample includes a stratified sampling of CEOs, presidents, business owners and designated senior corporate officers from 200 small, mid-sized and large commercial “establishments” as defined by Statistics Canada and the Manitoba Bureau of Statistics (MBS). Establishments include publicly traded and private companies from all major sectors of Manitoba industry. For MBLI 2015, executive telephone interviews were conducted between November 7th and December 7th, 2015. For the 2015 survey, a supplementary section on business adaptation to changing demographics in the labour market was added for MBS. Manitoba business leaders were presented with six potential actions that could be taken to respond to increasing age, gender and cultural diversity in the provincial labour market. Respondents were then questioned as to how likely their company would be to implement each policy. Selected individual charts present a "Balance Score" figure. It is calculated as the rounded difference between an affirmative response (e.g. very likely, somewhat likely) and an adverse response (e.g. not very likely, not at all likely). The Balance Score provides an indication of how far the emerging situation is from the status quo. For example, the Balance Score for changing human resource policies is +26, derived from 50.0% “likely” responses and 24.5% “not likely” responses. Selected charts also present a “Likelihood Score”. It is a weighted average of the responses that assumes an equal distribution of emotional/mental response between choices. The score can range from a low of 1 (not at all likely) to a high of 5 (very likely). The scores are calculated as follows, based on a 5 point scale, and rounded: Likelihood Score = [(count ‘Very Likely x 5) + (count ‘4’ x 4) + (count ‘3’ x 3) + (count ‘2’ x 2) + (count ‘Not at all likely’ x 1)] / Total count For example, the Likelihood Score for changing human resource policies is 3.4, derived from [(61 x 5) + (39 x 4) + (33 x 3) + (14 x 2) + (35 x 1)] / 182.
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Summary Results Business leaders were most receptive to changing human resource policies (31% very likely, 20% somewhat likely), employing retired workers on a part-time or contract basis (31% very likely, 18% somewhat likely) and offering more flexible roles and schedules (31% very likely, 17% somewhat likely).
Note: Percentages are calculated with "Don't know/Prefer not to Specify" in the total. This category is not in included in the chart therefore the stacked bars will not add to 100%.
Slightly less interest was shown in revising management training and development programs (22% very likely, 25% somewhat likely) and providing ongoing training to older workers to acquire new skills (24% very likely, 20% somewhat likely). Business leaders were least amenable to offering benefit packages that are tailored to different age groups (20% very likely, 13% somewhat likely). Notable variations in business size and location included:
Large companies with 50 employees or more were more likely to change human resource policies (51% very likely, 26% somewhat likely) compared to mid-sized companies with 10 to 49 employees (29% very likely, 24% somewhat likely) or small companies with less than 10 employees (15% very likely, 9% somewhat likely).
Large companies were more likely to revise management training and development programs (33% very likely, 33% somewhat likely) compared to mid-sized (18% very likely, 28% somewhat likely) or small companies (16% very likely, 13% somewhat likely).
18%
14%
12%
19%
16%
27%
7%
13%
11%
6%
13%
13%
17%
21%
24%
21%
23%
21%
20%
18%
17%
25%
20%
13%
31%
31%
31%
22%
24%
20%
Changing Human ResourcePolicies
Employing Retired Workers
Flexible Roles andSchedules
Revising Training andDevelopment Programs
Ongoing Training to OlderWorkers
Tailored Benefit Packages
PROBE BUSINESS LEADERS SAMPLE Demographic Change & Business Policy Overview
1 - Not at all likely 2 3 4 5 - Very likely
Likelihood Score:
3.4
3.4
3.5
3.3
3.2
2.8
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies in Winnipeg were slightly more responsive to offering benefit packages that are tailored to different age groups (22% very likely, 17% somewhat likely) compared to companies outside of Winnipeg (16% very likely, 8% somewhat likely).
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Detailed Results
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Number Percentage
1 - Not at all likely 35 18%2 14 7%3 33 17%4 39 20%5 - Very Likely 61 31%
Total 182
Number PercentageDon't know/Prefer not to specify 18 9%
Question 1A
Changing your human resource policies to reflect increased diversity in the workforce
MANITOBA
18%
7%
17% 20%
31%
0%
10%
20%
30%
40%
50%
1 - Not at all likely 2 3 4 5 - Very Likely
PROBE BUSINESS LEADERS SAMPLE Changing Human Resource Policies
Balance Score: 26 Likelihood Score: 3.4
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Question 1A by location and size
Changing your human resource policies to reflect increased diversity in the workforce
20%
15%
8%
6%
20%
13%
18%
21%
27%
33%
Other
Winnipeg
PROBE BUSINESS LEADERS SAMPLE Human Resource Policies
By Region
1 - Not at all likely 2 3 4 5 - Very likely
5%
14%
31%
2%
12%
6%
11%
16%
22%
26%
24%
9%
51%
29%
15%
50+
10 - 49
<10
PROBE BUSINESS LEADERS SAMPLE Human Resource Policies
By Company Size
1 - Strongly Disagree 2 3 4 5 - Strongly Agree
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Number Percentage
1 - Not at all likely 24 12%2 21 11%3 47 24%4 34 17%5 - Very Likely 61 31%
Total 187
Number PercentageDon't know/Prefer not to specify 13 7%
Question 1B
Offering more flexible roles and schedules that may better suit workers' lifestyle expectations
MANITOBA
12% 11%
24%
17%
31%
0%
10%
20%
30%
40%
50%
1 - Not at all likely 2 3 4 5 - Very Likely
PROBE BUSINESS LEADERS SAMPLE Flexible Roles and Schedules
Balance Score: 25 Likelihood Score: 3.5
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Question 1B by location and size
Offering more flexible roles and schedules that may better suit workers' lifestyle expectations
15%
10%
11%
10%
23%
24%
15%
19%
32%
29%
Other
Winnipeg
PROBE BUSINESS LEADERS SAMPLE Flexible Roles and Schedules
By Region
1 - Not at all likely 2 3 4 5 - Very likely
5%
12%
18%
7%
9%
15%
32%
25%
15%
14%
21%
15%
39%
28%
27%
50+
10 - 49
<10
PROBE BUSINESS LEADERS SAMPLE Flexible Roles and Schedules
By Company Size
1 - Strongly Disagree 2 3 4 5 - Strongly Agree
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Number Percentage
1 - Not at all likely 28 14%2 25 13%3 41 21%4 36 18%5 - Very Likely 61 31%
Total 191
Number PercentageDon't know/Prefer not to specify 9 5%
Question 1C
Employing retired workers on a part-time or contract basis who will perform needed work and mentor young employees
MANITOBA
14% 13%
21% 18%
31%
0%
10%
20%
30%
40%
50%
1 - Not at all likely 2 3 4 5 - Very Likely
PROBE BUSINESS LEADERS SAMPLE Employing Retired Workers
Balance Score: 22 Likelihood Score: 3.4
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Question 1C by location and size
Employing retired workers on a part-time or contract basis who will perform needed work and mentor young employees
13%
15%
11%
13%
24%
18%
22%
15%
30%
31%
Other
Winnipeg
PROBE BUSINESS LEADERS SAMPLE Employing Retired Workers
By Region
1 - Not at all likely 2 3 4 5 - Very likely
7%
14%
19%
16%
13%
9%
18%
26%
16%
26%
17%
12%
30%
26%
36%
50+
10 - 49
<10
PROBE BUSINESS LEADERS SAMPLE Employing Retired Workers
By Company Size
1 - Strongly Disagree 2 3 4 5 - Strongly Agree
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Number Percentage
1 - Not at all likely 32 16%2 25 13%3 46 23%4 39 20%5 - Very Likely 48 24%
Total 190
Number PercentageDon't know/Prefer not to specify 10 5%
Question 1D
Providing ongoing training to older workers to acquire new skills
MANITOBA
16% 13%
23% 20%
24%
0%
10%
20%
30%
40%
50%
1 - Not at all likely 2 3 4 5 - Very Likely
PROBE BUSINESS LEADERS SAMPLE Ongoing Training to Older Workers
Balance Score: 15 Likelihood Score: 3.2
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Question 1D by location and size
Providing ongoing training to older workers to acquire new skills
17%
15%
8%
16%
23%
23%
24%
16%
25%
23%
Other
Winnipeg
PROBE BUSINESS LEADERS SAMPLE Ongoing Training to Older Workers
By Region
1 - Not at all likely 2 3 4 5 - Very likely
7%
17%
22%
14%
14%
9%
26%
22%
21%
25%
18%
16%
23%
26%
22%
50+
10 - 49
<10
PROBE BUSINESS LEADERS SAMPLE Ongoing Training to Older Workers
By Company Size
1 - Strongly Disagree 2 3 4 5 - Strongly Agree
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Number Percentage
1 - Not at all likely 54 27%2 26 13%3 41 21%4 26 13%5 - Very Likely 39 20%
Total 186
Number PercentageDon't know/Prefer not to specify 14 7%
Question 1E
Offering benefit packages that are tailored to different age groups within your workforce
MANITOBA
27%
13%
21%
13%
20%
0%
10%
20%
30%
40%
50%
1 - Not at all likely 2 3 4 5 - Very Likely
PROBE BUSINESS LEADERS SAMPLE Tailored Benefit Packages
Balance Score: -8 Likelihood Score: 2.8
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Question 1E by location and size
Offering benefit packages that are tailored to different age groups within your workforce
32%
23%
16%
11%
19%
21%
8%
17%
16%
22%
Other
Winnipeg
PROBE BUSINESS LEADERS SAMPLE Tailored Benefit Packages
By Region
1 - Not at all likely 2 3 4 5 - Very likely
16%
32%
31%
14%
14%
10%
32%
13%
19%
16%
12%
12%
18%
25%
15%
50+
10 - 49
<10
PROBE BUSINESS LEADERS SAMPLE Tailored Benefit Packages
By Company Size
1 - Strongly Disagree 2 3 4 5 - Strongly Agree
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Number Percentage
1 - Not at all likely 37 19%2 11 6%3 41 21%4 49 25%5 - Very Likely 44 22%
Total 182
Number PercentageDon't know/Prefer not to specify 18 9%
Question 1F
Revising management training and development programs to reflect longer career paths and increased competition for management positions between people in different age groups
MANITOBA
19%
6%
21% 25%
22%
0%
10%
20%
30%
40%
50%
1 - Not at all likely 2 3 4 5 - Very Likely
PROBE BUSINESS LEADERS SAMPLE Revising Training and Development Programs
Balance Score: 23 Likelihood Score: 3.3
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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Companies are dealing with demographic changes in their workforces in different ways. The following arethings that companies may or may not be doing to respond to increasing age, gender and cultural diversityin the provincial labour market.
How likely would your company be to implement this policy?
Question 1F by location and size
Revising management training and development programs to reflect longer career paths and increased competition for management positions between people in different age groups
19%
18%
1%
9%
20%
21%
30%
21%
19%
24%
Other
Winnipeg
PROBE BUSINESS LEADERS SAMPLE Revising Training and Development Programs
By Region
1 - Not at all likely 2 3 4 5 - Very likely
4%
21%
28%
5%
5%
6%
21%
22%
18%
33%
28%
13%
33%
18%
16%
50+
10 - 49
<10
PROBE BUSINESS LEADERS SAMPLE Revising Training and Development Programs
By Company Size
1 - Strongly Disagree 2 3 4 5 - Strongly Agree
_____________________________________________________________________________________________Manitoba Bureau of Statistics
_____________________________________________________________________________________________ Probe Research Manitoba Business Leaders 2015: Demographic Change
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