press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc

intrusive ads

BLOCK 20% ad-blockedinventory2

60% negativead engagement1

ad-blinded users

BLIND

advertisers ad marketers

publishersweb users

Status Quo

Source: 1 Pagefair 2014, 2 Adobe Report 2013

press release· © Humancredit gGmbH. All rights reserved · July 1, 2015 · www.humancredit.cc

fair ads

fair, relevant & signed ads

feedback & interests

accepted ads

advertisers with an ethical1 commitment

ad marketers with OBA certificate2

publishers who accept Humancredit

web users who accept fair ads and do good

Humancredithuman 2 business dialogue

1 advertisers have to be members of the UN Global Compact network, or to comply with the UN Global Compact’s 10 principles

2 ad marketers that are EDAA OBA certified, or comply with the 7 principles for online behavioral advertising