proceedings of an exercise in learning-by-doing for key players in

DDSP Key Players Learning Exercise on Market Access

Kabarole District. 6-7 October 2003 - 1 -

PROCEEDINGS OF AN EXERCISE IN LEARNING-BY-DOING FOR KEY PLAYERS IN AGRICULTURAL MARKETING

Improving Small Holder Farmers Access to Markets 6th – 7th October, 2003

Kabarole District, Uganda

Prepared by: Clive Lightfoot, ISG. Herbert Talwana, DDSP Roselline Nyamutale, DDSP Frederick Mugerwa, AAMP Scola Bwali, DEC, Hoima



Contents

Objectives

Learning Schedule

Learning Principles and Process

Stakeholder Groups

Understanding Existing Marketing Situation

Developing Future Vision of Improved Marketing

Identifying Specific Actions for Participants

Next Steps

Participants Expectations and Evaluation

Participant List

Acknowledgements



Exercise Objectives The objectives of this exercise are for the participants to learn from each other about :

the current situation relating to marketing of agriculture produce

how they can work together to improve access to markets

a learning process as a way to help them realize their future vision



Learning Schedule – Monday 6th October

Time Activity Organization Materials Learning objectives 10.30 General welcome and

objectives Learning rules, process and learning framework

Plenary session Chair DDSP P/C Kabarole Speaker: CAO Facilitator: CL

Participant Kits, Posters Workshop programme

11.00 Participant introduction, expectations for workshop and group formation

Plenary session Chair: DDSP P/C Kabarole Facilitator: RN

Cards and flip charts for stakeholder groups

Stakeholder groups by farmers, processors, transporters, traders, service providers, local govt

11.30 Tea break 12.00 First learning question

understanding existing marketing systems

Group work Facilitators. CL, RN, FM, SB, HT

Instructions handout, Flip chart, pens

Understand the perspective of each stakeholder on how they see the existing marketing system.

14.00 Lunch Break 14.45 Reflection on group outputs Plenary

presentations Chair: DDSP P/C Kamwenge Facilitator: RN

Pin boards, pins

15.45 Second learning question future vision of marketing systems

Group work Facilitators: CL, RN, FM, SB, HT

Flip chart, cards, pens Common understanding on future vision of improved marketing system. Four multi-stakeholder groups

16.30 Tea break 17.00 18.00

Second learning question continued

Group work Facilitators: CL, RN, FM, SB, HT

Flip chart, pens



Learning Schedule Tuesday 7th October

Time Activity Organization Materials Learning objectives

9.30 Reflection on future visions and group tasks

Plenary session Chair. HT Facilitator. FM

Workshop programme, tape

10.30 Tea break 11.00 Third learning question on

action points Group work Facilitators: CL, RN, SB, HT, FM

Flip chart, pens Identifying what can each stakeholder can do differently to move towards their common future vision

13.30 Lunch Break 14.30 Reflection on action points

by stakeholders Plenary presentations Chair FM

Boards tape

15.00 Exploring next steps and follow up

Plenary session Chair: DDSP PC Kamwenge Facilitator. CL

Cards, pens, tape Identify next steps for the DDSP program to continue the collaborative learning process

16.00 Tea break (photo) 16.30 17.00

Reflection on workshop, evaluation and closing

Plenary session Chair: CAO Facilitator. RN

Evaluation Sheets



Principles of Learning

Learning is an active process. Learners need to do something. Learners need a practical exercise or project and construct meaning out of the experience they have. Learning is not passive acceptance of knowledge.

Learning requires mental reflection. Learning requires that we think about the results of our action, our experiences. The crucial act of constructing meaning is mental reflection. It happens in the mind. We need to engage the mind as well as the hands.

Learning is a social activity. Learning is associated with our connection with other learners – farmers, service providers, officials, politicians Learning should recognize the social aspects and use conversation, group discussions. Isolating the learner and locking them up with the subject matter does not work.

Learning is built on what we already know. We learn in relationship to the place we live, who we know, what we know and what we believe. It is not possible to assimilate knowledge without having some structure developed from previous knowledge to build on.

Learning takes time. Learning requires us to revisit ideas, reflect on them, try them out and use them. Learning is the product of repeated experiences and thought. It takes time to sink in. The “ah ha” moment can be traced back to longer periods of preparation.

Learning needs motivation. Motivation does not just help learning it is essential to it. Unless we know the reasons why we want to learn something we will not be very interested in carrying out the necessary actions and reflection.



Rules of Learning Must take responsibility for your ideas and actions

Must work with:

Trust (rely on integrity),

Openness (no hidden agenda),

Respect (ideas and feelings), and

Honesty (say what you really think).

Must be prepared to take the lead in action

Process of Learning

IDENTIFYING What is to be learned?

Why are we learning it? Who are the learners?

IDEA of something to

try

ACTION Trying out something

RESULT of concrete experience

REFLECTION thinking about what

happened



Stakeholder Groups

Farmers

Mulella Paul Komuhendo Catherine Kasoro Apollo Grace Rukuba Kabajasi Sarah Guma Kezaabu Stella Bagonza Silver Barungi Zabuloni Katabazi Emmanuel

Local Government Bazirake Ntawera Muhumuza Claver Kamanyire Abubakar Kasaija Kalya Kamanyire Alfred Winyi Moses Asaba Saul Mugume Isaac Mugume Kabango John

Service Providers Mbyemire Daniel Night Sophia Kyakyo Jane Kinkamaliirwe John Kaihura George Ssekyanzi Shem Ngonzi Annet Katusabe Grace Kata Rusoke James Kobusinge Christine Mugweri Sam James Chris Kairumba



Multi-Stakeholder Groups Group 1 Bazirake Ntawera (Local Government) Mbyemire Daniel (Service Provider) Kasaija Kalya (Local Government) Grace Rukuba (Farmer) Tinkamaliirwe John (Service Provider) Bagonza Silver (Farmer) Ngonzi Annet (Service Provider) Mugume Kabango John (Local Government)

Group 2 Muhumuza Claver (Local Government) Komuhendo Catherine (Farmer) Kamanyire Alfred (Local Government) Kabajasi Sarah (Farmer) Kaihura George (Service Provider) Datic Mugume Isaac (Local Government) Katusabe Grace (Service Provider)

Group 3 Kasoro Apollo (Farmer) Kyakyo Jane (Service Provider) Winyi Moses (Local Government) Guma Kezaabu Stella (Farmer) Ssekyanzi Shem (Service Provider) Mugweri Sam (Service Provider / Trader) Chris Kairumba (Service Provider) Kobusinge Christine (Service Provider – MFI)

Group 4 Mulella Paul (Farmer) Kamanyire Abubaker (Local Government) Night Sophia (Service Provider) Barungi Zabuloni ( Farmer) Kata Rusoke James (Service Provider) Asaba Saul (Local Government) Kobusingye Christine (Service Provider-MFI)



Instructions for Group Work on Understanding Existing Marketing Situation

Tasks A. Discuss the existing marketing system in your view as a farmer, trader, service provider, etc and identify the main

components involved. Components might be information, production, storage, etc. Note down on flip chart paper each major issue as they emerge in the discussion around the central theme of marketing. Continue discussing until all the major components are identified.

B. Once the first layer of ideas are noted start to discuss each major component in turn. Link the ideas identified in the major component with a line to the respective component. For example transport as a component might be involving roads, vehicles and transporters.

C. As you move in detail from details of a component to how it works then issues will emerge concerning the functioning of the component. For example credit may be available from a MFI but it might be too small to improve marketing, thus the size of the loan becomes the issue.

Process 1. Allocate tasks. Choose someone to write your ideas on paper and another one to present. 2. Write on a flipchart using a landscape format. 3. Write the central theme – existing marketing situation – in the centre of the paper 4. Write each main component in a ring around the central theme and link the two together with a straight line. 5. Continue writing each new idea connecting it to the relevant component as you move from level to level.



Understanding Existing Marketing Situation

Present Marketing situation Production

StorageInformation

Transport Security

Traders/ buyers

Processing Consumers

Finance institutions

Policy & regulation

quantity type of product

Seasons timeliness

consistency

quality

speed/ access

Sources media Opportunities market

Advertising costs

networking

taxation assessments

standards

access to loans

Interest rates

collateral quality

Purchase power

prices

packaging

power

investment equipment maintenance

Exploitation middlemen

Bulk buyers

governance

thieves

Rebel insurgency

transporters

Vehicle tax/ maintenance

poor roads Availability of vehicles

liberalization Capital base

Appropriate technology

Number and type of facilities

Appropriate technology

Market places

Infrastructure buildings

Long distances

corruption

Appreciation of need

Pricesinflation

Price controls & levels

Price fluctuation



Farmers Group Output Existing Marketing Situation

Component Sub Component Issues Processing Poor standard of prices

Poor packaging Poor preservation Lack of technical knowledge

Advertisement Lacking in technical know how Expensive Illiteracy

Type Species Quantity low inputs

unavailability e.g. manpower, space-land inadequate Quality lack of consistency

poor farming methods lack of extension staff, poor handling of product

Season harvest, after harvest, timing

Production

Sustainability low income, lack of experience sharing

Networking Farmers forum lack of coordination, meetings and mobilization Lack of by-laws

Storage Lack of storage facilities A depreciation of storage structures

Transport Roads Poor road maintenance Poor access of feeder roads to main roads lack of cooperative vehicles

Low price lack of communication, lack of information, no networking between producers and buyers, lack of transparency

Economic inflation fuel rise

Prices

Taxes licenses and revenue are high corruption

Information Communication expensive no telephone services



Local Government Group Output Existing Marketing Situation

Component Sub Component Issues Methods Rudimentary

inadequate skills Quality Low Quantity Low Type of product Inadequate specialization Type of enterprise Poor enterprise selection

Production

Land Poor land use, planning and management Fragmentation

Storage Lack in some areas Poor and inadequate

Drying Lack of drying facilities Level of processing Sub standard

Processing

Packaging Inadequate materials Sub standard Materials expensive

Roads Poor maintenance Inadequate

Terrain Mountainous/hilly/swampy Accessibility No roads in some areas Vehicles Expensive

Few Poor conditions Lack of specialized vehicles

Transport

Transporters Few Unprofessional expensive

Taxes High Poor methods of collection

Regulations

Standard Poor



Local Government Group Output Existing Marketing Situation (continued)

Component Sub Component Issues Market location Inadequate information Product Information inadequate Prices Inadequate information

Market Information

Media Expensive Distorts Inaccessible in some places Lack of facilities (internet)

Prices Price fluctuation Middlemen Exploitative

Unprofessional

Buyers

Bulk buyers Very few Unspecialized

Purchasing power Low (majority) Prices High

Consumers

Quality Some are poor Lack of standardization

Governance Fair marketing policies Security Thieves/Rebels Disrupt marketing processes in some areas Small scale Lack skills

Subsistence Inadequate finances Dominant Low productivity

Production

Large scale Very few



Service Providers Group Output Existing Marketing Situation

Component Sub Component Issues Policies and Regulations

Trade liberalization Over taxation Poor tax assessment

Financial Institutions High tax rates on loans Inaccessibility to loans Lack of collateral

Market places Distant market places Poor/ inadequate market facilities

Quantity Low mechanism Little production

Quality Low quality products Natural calamities

Type of product Lack of specialization Few high value crops Not market oriented

Production

Timeliness Lack of irrigation Dependency on rain/nature

Roads Poor road network No roads Inadequate roads maintenance Seasonal roads

Vehicles Vehicles not enough No vehicles High charges Lack of animal traction

Transporters Not dependable Do not exist

Transport

Terrain Do not favour road construction



Service Providers Group Output Existing Marketing Situation (continued)

Component Sub Component Issues Processing No appropriate technology

No inadequate plants No unreliable power Low investment in agro-processing

Buyers Consumers Unscrupulous middlemen Low capital base Religious/traditional cultural beliefs Low local consumption level

Cooperatives No cooperatives Absence of agricultural products marketing groups Low bargaining power

Information Poor access to market information Inadequate market information Lack of staff to disseminate High cost of advertisement

Storage No storage facilities Appropriate technology

Price Low product price Price fluctuation Price dictation

Security Rebel insurgency Thuggery



Instructions for Group Work on Developing Future Vision of Improved Marketing

Tasks D. Using the diagrams of the existing marketing system discuss what can be done in order to improve the issues or

provide a new opportunity in that component. For example under the component of production, an issue of high labour costs might have been identified. In this exercise you discuss what can be done in order to reduce the labour costs.

E. For each required change identified, mention the key stakeholders involved in making the change. For example if the desired change is to form groups, mention the stakeholders who are involved in group formation, the farmers, Local Council members, Community Development Officer

F. If you don’t have an idea on how to improve a particular issue in a component, leave it and go to another issue.

Process 6. Allocate tasks. Choose someone to write your ideas on paper and another one to present. 7. Write on a flipchart using a landscape format. 8. Present your work in table format shown below.

Component Issue Change Required Key Stakeholders



Group 1 Output Future Vision of Improved Market Access

Component Issue Future Change Key Stakeholders Poor quality food Timely field operations

Use of improved planting materials and stocks Farmer’s trainings on improved technology

Farmers, Extension staff, -Stockists, NGO’s, Local Governments, Researchers, Private sectors

Low purchasing power Engage in high value enterprise Joining saving and credit associations

Farmers, Extension staff, NGO’s, Micro finance institution

Consumers

High Prices Increase production through modernization of agriculture Farmers, Government, NGOs Inaccessibility to loans Lobbying for more financial institutions

Lobby for increased funding from the existing finance institutions Local governments, Farmer groups, Private sector, NGOs

High interest rates Lobbying for low interest rates Sensitising people to join micro finance institutions

Local governments, Private Sector, NGOs

Finance institutions

Meeting collateral requirements

Going in for high value enterprises Joining savings and credit societies

Farmers, Extension staff, Cooperatives, Private sector

Liberalization Sensitisation of farmers on the use of taxes Local governments Tax assessment poor methods of tax assessment g and collection

Fair tax assessment methods Training of tax assessors

Local governments Regulation

Standards Quality control standards put in place Improve on the quality of products

National bureau of standards, Farmers, Local Government




Component Issue Change/Improve Who/Person/Player Low quality Training farmers on better methods

Introducing animal traction (populating) Aggregating produce through common interest groups, marketing Use improved inputs e.g. seeds/stocks Reduce on field losses e.g. pest and disease control Timely harvesting

Extension workers, Farmers, Private sector, service providers, local councils, stockists, researchers, private sector

Poor quality Use of improved varieties Proper handling of products Training farmers on quality management

Farmers and buyers, Extension workers

Production

Low marketable products

Sensitisation of farmers, on high value (marketable products) Carry out demos and trainings on management e.g. vanilla Encourage contract production e.g. tobacco, rice and cotton

Extension staff and extension link farmers, farmers, buyers and companies

Storage Poor storage facilities Conduct trainings/demos on proper storage and PHA Develop and train local artisans Encourage the use of low cost appropriate technology Encourage the farmers to construct communal storage facilities

Extension staff, NGO’s, farmers, Local councils, and few ELF

Information / communication

Poor networking system Formation of farmers for a at all levels Encourage group marketing Weekly Radio programmes Accessibility to internet services by local govern

Extension workers, Local councils, Local governments, NGOs, farmer organizations




Component Issue Change Required Key Stakeholder Long Distance Improve road network from access roads to feeder roads

Put collecting centers at parish level Establish new market places in areas that are more productive

Local government (LCI-LCV), farmers, religious institutions, investors

Market places

Inadequate infrastructure buildings

Put in place cold storage facilities Put in place SILOs for dry product Put in place weighing facilities

Farmers Associations (e.g. Kabarole Beekeepers, Tooro Dairy Cooperative etc, Service provider, NGOs, Central government, farmers association, local government

Poor roads Have regular road maintenance Have more labour based road maintenance

Local government

Vehicle tax/maintenance To reduce tax on commercial vehicles and trucks –packaging Local government Un availability of vehicles

Specific vehicles for specific items e.g. milk, fish etc Regular vehicle maintenance

Investors, MP’s

Transport

Unreliable transporters Train more drivers Resolve a policy on transport charges

Service providers, investors, government

Security Rebels and insurgency Increased vigilance e.g. visitors Improved reporting system of outsiders Good governance

Community, LDUs, Electorate




Component Issue Change Required Key Stakeholder

Exploitation by middlemen

Limit exploitations by middlemen Local Government, service providers, NGO’s, farmers

Low capital base Increase accessibility to loans (capital sources) Encourage farmers to form marketing groups

FI, Traders, saving & credit groups, farmers

Traders/Buyers

Limited number of Bulk buyers

To put in place buying centers Local govt, farmers, Traders

Lack of Technical know how on packaging equipment

Train the processors/Farmers Encourage Processors to access loans Encourage Processors to adapt appropriate technology

Local govt (DCO), Financial institutions, NGO’s

Lack of power/unreliable power

Encourage /Investment in alternative sources of power other than Hydro-Electric Power. Lobby increase Hydro-electricity coverage-encourage small scale Industry

Local govt, NGO’s, farmers, MPs, Politicians,

Lack or limited Appropriate technology

Training in Appropriate Technology Develop the required Technology

Researchers, Farmers, Local govt, NGOs

Processing

Poor maintenance of processing equipment

encourage Processors to carryout routine maintenance Train on maintenance of equipment

FI, Farmers Processors

Networking Lack of farmers forum Sensitising farmers to form farmers’ forum Local govt, Service providers, farmers

Prices Low /Fluctuating prices carrying market research and information dissemination encourage proper storage to farmers Increasing farmers’ bargaining power/group marketing

Local govt (DCO), NGOs, farmers, Service providers



Instructions for Group Work on Identifying Actions by Stakeholders for Improved Marketing

Tasks G. Using the table of changes to be tried and stakeholders involved, identify in turn what specific actions can be taken

by each of the stakeholder groups involved in order to make the desired change. For example if the desired change is to reduce labour costs, the specific action might be for farmers to form groups in order to help each other on the farm.

H. For each required action identified, indicate the stakeholder willing to take the action. Don’t refer to a group like service providers or politicians, mention the particular stakeholder for example Kabarole Farmers’ Association, or Chairperson Local Council 3. Remember that in the learning process this is your action to do now.

I. All the changes to be tried should be picked from the table, which you prepared earlier.

Process 9. Allocate tasks. Choose someone to write your ideas on paper and another one to present. 10. Write on a flipchart using a landscape format. 11. Present your work in table format shown below.

Change to be tried Specific Action to be taken Stakeholder to do it



Group 1 Output Specific Action by Stakeholders

Change to be tried Specific action to be taken Stakeholder to do it Consumers knowledge on preference

Carryout survey on consumer needs and behaviour Consultation with Uganda consumer protection association e.g on quality of products; prices of commodities consumed, expiry dates

Dist, Commercial Officer, CAO, District Planner, National bureau of standards, UCDA, Tea Association

Creating a consumer data bank

Take inventory of visiting organised consumer groups/institutions

District Commercial Officer, Private Sector e.g KRC

Identify high value enterprises Cost-benefit analysis of identified enterprises

District Production Coordinator, Commercial Officer, Private Sector e.g UNAFA, farmers groups (CIGs)

Engage in high value enterprises

Zoning enterprises according to agro-ecological basis District Production Co-ordinator, Researcher, Politicians e.g DEC

Add value through processing, Packaging & labelling Private sector High quality products Improved post-harvest practices e.g. drying & storage

Extension workers, farmer groups (CIGs)

Sorting and grading Farmer groups, buyers Phyotosanitory measures e.g. pests and diseases Plant protection Officer Proper storage e.g silos, cold rooms Farmer groups (CIGs), private sector e.g. SG 2000 Sensitisaiton on quality control Extension staff, farmer groups, private sector e.g. UNAFA

Quality control standards

Bye laws e.g on phytosanitory measures

Local councils I-III, farmer groups

Identify existing financial institutions

CAO, District Chairpersons, MPs Lobby for increased funding from the existing finance institutions

Hold meetings with the representatives of the financial institutions e.g DDSP, UWFT

Service providers, farmer groups



Group 2 Output Specific Action by Stakeholders Change to be tried Specific action to be taken Stakeholder to do it Promoting animal drought power Mobilisation and identification of farmer groups interested in

AT Training farmers in animal traction (cultivation) Training animals Linking farmers to NGOs (SG-2000) dealing in animal traction Weekly Radio programme on animal traction

DAO, DATIC, S/C farmers forum, Kabarole Research Centre, Production Coordinator

Improvement and maintenance of produce/product quality

Train/Demos on harvesting, drying, sorting/grading and pest/disease control and storage

Production Coordinator, Kabarole Farmers, Federation, S/C farmers forum

Promote market-oriented production

Mobilisation and sensitization of farmer groups in enterprise selection Training farmer groups in selected enterprises Link farmers to the prospective buyers e.g contract production

NAADS Coordinators, Farmers forum, AAMP Coordinator

Improve on storage facilities at community level

Construction of storage facilities at village level Maintenance of storage facilities

Farmer groups, Local Councils

Mobilising farmers into marketing groups: Constitution, bylaws, membership Registration with local authorities

Commercial Officer, Farmers forum Promote group marketing and agricultural products

Train groups on issues of marketing e.g. 1.Group Dynamic-Management, Record keeping, Financial management, Committee (leadership) 2.Commodity specialization

Kabarole Research Centre

Periodic collection of market information Weekly radio programs on market information prices/product Public notice e.g. churches, LC Offices, markets, schools etc

Information and M&EO, Commercial Officer Improving farmers access to market information

Lobby for extension of communication services (telephone, internet services) to extend nearer to the different players to S/C level and District level

Production Coordinator, CAO, LC V Chairperson, District Farmers forum



Group 3 Output Specific Action by Stakeholders

Change to be tried Specific action to be taken Stakeholder to do it Improve road network from access road to feeder road

Mobilise the local community to open up new access roads Mobilise financial resources to maintain roads

LC I and II Chairpersons, Community Development Assistants, Parish Chief, Road overseers, local farmer groups

Put in place collecting centers for agricultural produce

Strengthening existing Common Interest Groups by training

Agricultural extension staff, Sub County farmers forum, NGO (Agricultural Development Project ADP- Kyenjojo, Kamwenge Bee-keepers Association, Community Based Advisors

Establish new markets in areas that are more productive

Research on need and viability Hold meetings and dissemination of the research findings and develop strategies

Secretary for Production on LC I, II & III, Commercial Officer, Agricultural Development Project (ADP), Agricultural staff Sub County

Put in place storage facilities for agricultural products

Mobilise farmers to form marketing association Extension link farmers, Commercial Officers

Put in place weighing facilities Train farmers to use weighing scales and other standard measures

Extension link farmers, Commercial Officers

Reduce tax on commercial vehicles Lobbying for revision of the taxation policy on vehicles

Councillors, Farmers Association

Packaging Train and promote farmers and agro-processors in the use of packaging Lobby for packing materials

Commercial Officers, Farmers Association, ADP

To promote good governance to keep peace

Carry out regular meetings within the community Local councillors, Task force group



Group 4 Output Specific Action by Stakeholders Change to be tried Specific action to be taken Stakeholder to do it

Mobilising and sensitizing farmers to form groups DCO, CDO, Production staff, Bunyangabu Bee-keeping community, Kamwenge District Bee-keepers forum, Fort Portal Diocese Agriculture Development Project, Kamwenge Farmers Association, Toil and Promote Agri, Kamwenge Fish farming Association, JESSE

Strengthening and supporting the existing groups, financially and technically (training)

UWFT, Commercial Officers, Community Development staff, F/Portal Diocese, M/F/Institution, Kabarole Private Sector, Kabarole Research Centre (KRC), ADP, Sustainable Agriculture Trainers Network.

Collection of, analysis and dissemination of market information

Community Officers, District Statistician, district Information Officer

Limit exploitations by middlemen

Sensitising and enforcing the use of standard measures

Community Officers, Chief Administrative Officers, Community Development Officer, Police

Mobilising and sensitizing farmers to form saving and credit groups

Commercial Officers, CDOs, Uganda Women Finance Trust (UWFT)

Strengthening and supporting the existing Savings and Credit groups. (Training and Financial support)

Commercial Officers, CDOs, Farmers, UWFT, District Planners

Increase accessibility to loans

Collect, analyse and disseminate information on existing Loan opportunities and their implications

Community Officers, district Statistician, District Information Officers, Monitoring and Evaluation Officers (M/ELO), District Planners

Building market centers at least one per parish DDSP, AAMP, LGs (Commercial Officers and District Planner) Putting in place buying centers Mobilise, sensitise and influence the use of market

centers DDSP,AAMP, Commercial Officers, District Planner, CAOs, CDOs

Mobilise and sensitise on the need to add value product

Commercial Officers, CDOs, M & E Officers, District Planners

Train the processor on processing methodologies Production Coordinators

Training processors/Farmers

Training Officer in specialized processing skills Project Coordinators, Production Coordinators Mobilising and sensitizing processors to form Savings and Credit groups

Commercial Officers, CDOs, UWFT, Production Coordinators Encouraging processor to access loans Train and avail financial support to existing

processors UWFT, Fort Portal Diocese, MFF, Commercial Banks



Group 4 Output Specific Action by Stakeholders (continued) Change to be tried Specific action to be taken Stakeholder to do it

Carry out a study on existing new small scale industry opportunities

District Planner, District Commercial Officers, Production Coordinators

Hold stakeholders meeting to disseminate the findings of the study and make an action plan

District Planner, DCOs, Production Coordinators

Training of Trainers in specialized skills in (TOTs) small scale industries

Project Coordinators, Production Coordinator, District Commercial Officers

Promoting small scale industries

Training small scale industry owners (quality control, equip, maintenance, packaging, processing techniques etc

Trainers (TOTs), Project Coordinators, Production Coordinator, DCOs

Carry out market research on prices and disseminate information

Collecting, analyzing and disseminating market information (prices)

DCOs, Production Coordinators, Information Officers, M & E/O



Next Steps Recommended by Participants

DDSP to organize for the dissemination and further discussion across all three districts (Kabarole, Kyenjojo, and

Kamwenge) of the workshop report to wider audience of stakeholders such as agro-processors, traders, transports, finance institutions, consumer groups and the political leadership. Following this the District Chief Administrative Officer to convene planning meeting of the DDSP to examine the actions identified at the workshop for incorporation into DDSP work-plans.

DDSP to support the conduct of multi-stakeholder learning-by-doing exercises for key stakeholders at Sub-County level in

the three districts of Kabarole, Kyenjojo, and Kamwenge.

DDSP to explore the possibility of establishing regular access to internet and email for key players in marketing at the district level in all three districts.

DDSP to facilitate the further strengthening of existing farmer groups to become more organized in their marketing of their

produce. Capacity building activities for these groups are to be jointly planned with the other relevant components of the DDSP.

DDSP programme coordinators in collaboration with the District agriculture production coordinators and District

Commercial Officers organize on a biannual basis, learning-by-doing exercises to review progress and follow up on DDSP workplan implementation in marketing.

Farmers, NGO’s, private sector, traders to explore the feasibility of setting up a multi-stakeholder forum to lobby and

pressure for follow up actions to improve access to markets.

Enhancing the capacity of the District Office of Trade and Industry to collect and disseminate market information.



Participant Expectations

To find solutions to marketing problems How to promote market within the community The workshop will come up with a break through to the constraint of marketing

Learning new methods of linking the local farmers to market To improve market linkages with other stakeholders To know the market linkages

To train farmers on farming methods for the right future

How do I assist small-scale fish farmers market their products? Learn how to finance agro-processors To share with my colleagues how to improve access to markets with farmers and agro-processing The micro finance institutions to fund projects for quality and quantity standards To develop away forward on how agro-produce can be marketed in relation to the DDSP achieving its objective of increasing household income To learn more on marketing low value, high volume agricultural products

To get to learn the available means to assist small scale farmers to market their crop products I expect to share experiences with all stakeholders on how to improve farmers access to markets To learn how to get markets for products To acquire skills on how to assist the communities (farmers) to improve on accessing markets To know what marketing is all about

To learn strategies in marketing our produces To know from other on marketing strategies New strategies to access markets at low cost At the end of the workshop, we should have come out with strategies to bring together all farmers so that they can sell their products at good price. To learn or new market strategies for agro-products Learn tactics of improving markets and marketing Learn how marketing of agricultural products can be improved.



Participant Fears

If not time conscious we may not cover the programme

Two days for a workshop may not be enough (too short)

Time may not be enough to accomplish our task as per time table

We don’t know about the administrative issues

My fear is that the invitation letter did not indicate whether there is out of pocket

Not knowing the administrative issues

My fear is we shall break off too late so we shall not get means to take us home

The resolutions passed may not be practically applied on the ground

Don’t know why this workshop was organised

Marketing information difficult to get globally



Participants Evaluation of the Workshop

1. The IMPRESSION that the workshop led to: Average Response

Open dialogue happening between stakeholders present 4.1

A better understanding of one another's situations 3.8

A workshop that should be tried again in future 4.7

2. The following FACTORS were important in this workshop

The facilitators were willing to listen to participants opinions 4.6

The mix of stakeholders present was good 3.6

The length of the workshop was good 3.2

3. About the QUALITY OF COMMUNICATION during the workshop

The workshop provided participants with the opportunity to create new understanding 4.4

Allowed each participant to present their interests and point of view 4.4

The discussion encouraged the development of trust for working together 4.0

Promoted common understanding of marketing and access to markets 4.0

4. About the EXPECTATIONS of the workshop

You have a better understanding of how to improve your access to markets 4.1

You have a better understanding of multi-stakeholder collaborative learning 3.9

You gained skills to get started on a collaborative learning process 4.2

1=I do not agree at all. 2=I slightly disagree. 3=I am not sure. 4=I agree 5=I fully agree NOTE: Thirty one participants filled in the evaluation questionnaire



Participants Evaluation of the Workshop What was good about the workshop The way how the main facilitator guided participants to handle issues affecting marketing of agricultural products Facilitators were good and knowledgeable about the existing marketing situation Knowledge on market accessibility Learning to work together farmers and service providers Sharing knowledge on the current marketing situation faced by farmers Sharing of ideas and through group discussions It encouraged active participation Learning methods were interesting Participants got the opportunity to create new understandings and people have gained skills on collaborating learning processes. It has also created an understanding of marketing and access to markets Each participant was allowed to present his or her views The workshop was relevant to the current local needs of farmers Participatory work all deliberations done in groups Every participant who had an idea to contribute was given an opportunity to express him/herself by the facilitators It created a common understanding of marketing and access to markets On how recommendations and follow up of market prices Participants were given room to voice out their concerns and being handled tactfully It tackled very important market components and key issues which will guide the implementers to guide market farm group. Secondly it was an eye-opener to formally unknown market situation. Thirdly it was held at a time when increased production was being realised by farms who cannot harvest their produce early.

What could be improved In future, time for such workshops should be more than two days in order to exhaust everything about marketing Accessibility to farmers produce (lets move from paper work to practical and look for actual markets Involve a big representation of the stakeholders in the agricultural sector Bringing up more stakeholder in the marketing chain Use of more case studies Handouts of what has been presented by participants should always be given out The marketing strategies that are presently in use and others that can be adopted Improvement should be made on arrangements for room for accommodation to enable participants get enough time for preparation The workshop could be disseminating to local settings More participants should be put on board especially policy makers Topics should be given a lot of time so that participants can deliberate and understand because all this concerns the results on the ground In future, time should be given a due consideration in respect to the issues that are to be discussed such that at least they are all able to fit in the available time exhaustively.



Participants Evaluation of the Workshop What was good about the workshop (continued) Free participation of stakeholders The workshop was educative and the facilitators did so much to make/let the participants bring in their own ideas It promoted common understanding about marketing and access to markets The participatory methods which were used encouraged everyone to participate The facilitators used group discussion and brainstorming which was good It trained us on the existing marketing situation now It was able to identify existing opportunities for agricultural marketing for small holder farmers especially when working in groups To give participants to work in a group to enable them discuss and contribute their ideas freely Learn and know more on marketing skills Participants were given room to brainstorm and discuss existing situations on markets instead of being told by the facilitators Sharing experience and getting to know the current market situation in our region, the fact that we want deep to know the primary, secondary and other root causes that have been bearers to accessing market in our region I learnt a lot of working together The venue was good and meals

What could be improved (continued) Improve on market research and inform farmers More than 2 days needed to explain more on marketing linkages This kind of workshop to be put in every district at least every year The schedule for the workshop should be longer Next time different or all stakeholders should be invited The time for the workshop should be lengthened and the facilitators should add on their ideas on the discussion or points Consider the vegetarians when preparing More stakeholders should be invited in future Give more time for such important workshops (because such a workshop is not common) To create awareness to farmers In the next workshop the time should be adequate to avoid working on pressure



Other comments

Similar workshops to last for three days for better interaction and full discussion of all marketing issues Time allocated to this workshop was not enough. Come to Kyenjojo and do the same Another workshop on the same topic should be held. I recommend a follow-up meeting for report presentation on the issues discussed The similar workshop should be held at low levels such as District and sub county levels to involve the stakeholders To have more workshops of this kind The workshop has enabled participants share various experiences Suggest a regular multi-stakeholder workshop every season to target production Good interaction was well maintained The workshop was very educative Future workshops should be organised in far away places as some participants keep on moving in and out for other duties More study materials should be provided Good interaction with other subject matters More workshops on marketing skills be organised A good workshop The facilitators were very good More traders and farmers should be invited for such workshops in future since they have the real experience The workshop was good because it was more participatory The workshop was good Good time



Participants Contact List

Surname First Name Designation Address Tel: E-Mail Tinkamalirwe John DVO/Kyenjojo Box 1002 Kyenjojo 077658106 Rukuba Grace C/Person Kiwede Box 583 F/P 077590183 grukuba@yahoo co.uk Ntawera Godfrey D/Prod. Coord. Box 1002 F/P 077613012 Kyakyo Jane Kamara ADP - Kyenjojo Box 214, F/P 077903700 Night Sophia A. BBC - Kabarole Box 841, F/P 077385492 Kamanyire Alfred DVO – Kamwenge Box 1408, Kamwenge 077924593 Muhumuza Claver DAO – Kamwenge Box 1408, Kamwenge 077522828 Bagonza Silver S/C F.Forum C/Person – Rutete Box 553, F/P - Kezaabu Stella Farmer Box 553, F/P - Winyi Moses FO – Kabarole Box 38, F/P 077969041 Kobusingye Christine Manager UWFT – Kabarole Box 38, F/P 077602800 Katusabe Grace CDW – Kabarole Box 151 F/P 077651425 Ngonzi Annet CDW – Kabarole “ 077559806 Mulella Paul Sec. for prod. Kamwenge S/C 077857040 Komuhendo Catherine Farmer Box 38, F/P 077645234 Kamanyire Abubakar D/Forestry Officer Box 21, F/P 077915662 Rubaihayo Stephen ACAO Box 38 F/P 077911135 Aliganyira Emmanuel Farmer - Asaba Saul Commercial Officer Box 1002, Kyenjojo 077822392 Rujumba Peter Driver Kyenjojo Box 1002 Kyenjojo 077308677 Kasaija-Kalya Ezra CBS Co-Ordinator Kyenjojo Box 1002 Kyenjojo 077669806 Mbyemire David Asst Fisheries Officer Kyenjojo Box 1002 Kyenjojo 077444710 Ssekyanzi Shem Dist.Entomologist Kyenjojo Box 1002 Kyenjojo 077977903 Mugweri Sam James Dist. Agro Input Stockist – Kyenjojo Box 1022 , Kyenjojo 077902906 Rwabukuuku R. Joseph FOR CAO Kabarole Box 38, F/P 077372008 Kaihura George DYC – Kyembogo DATIC Box 92, F/P 077557720 [email protected]



Participants Contact List (continued)

Surname First Name Designation Address Tel: E-Mail Barungi Zabuloni Farmer 077984147 Kata Rusoke James ADP Coordinator Box 214, F/P 077902823 Mugume Isaac ADWO/Planning Box 1002 Kyenjojo 077854345 Kabajasi Sarah Farmer Box 38 F/P 077554257 Kairumba Chris DVO – Kabarole Box 18, F/P 077615300 Mugume John Forestry Commercial Officer Fort Portal 077671667 Asiimwe Balaam PC – Kamwenge Box 1408 Kamwenge 077498586 Kasinga Lawrence M&E Kamwenge Box 1408 Kamwenge 077579448 Kyomya Grace DAO – Ruteete Box 18, F/P 077550750 Kabasweka Rose Farmer Box 38 F/P 077915202 Talwana Harbert DMS DDSP – KKK Box 38 F/P 077521685 [email protected].



Acknowledgements

We are grateful to the Ministry of Local Government and the International Fund for Agricultural Development (IFAD) for initiating and funding the workshop.

The staff of Kabarole,Kamwenge and Kyenjojo Districts particularly Balisanga Tadeo-Ag. CAO/Kabarole, Muhenda Rujumba-CAO/Kyenjojo Nkata James - CAO/Kamwenge, Kasangaki Steven- DDSP Coordinator Kabarole; Mwijuke Balaam- DDSP coordinator Kamwenge; Kaija Samuel - DDSP Coordinator Kyenjojo for organising the workshop, and the District Production Officer Kyenjojo and PC - Kamwenge for assisting the workshop chairing sessions of the workshop.

We are grateful to our secretaries Sarah Kabajasi and Rose Kabasweka without whose untiring efforts the documentation of the proceedings would not have been possible within the short time of the workshop. We are also grateful to the staff of St. Josephs Inn Virika-Kabarole especially Sr. Annuciate who ensued that the conference facilities and meals were made available.

We are indebted to all participants without whose dedication and untiring work the workshop would not have been successful. Though the notice was short they responded positively in their numbers. We treasure their contributions and the knowledge they shared with us.

Workshop Facilitators:

Clive Lightfoot, ISG. Herbert Talwana, DDSP, Kabarole Roselline Nyamutale, DDSP, Hoima Frederick Mugerwa, AAMP, Mbarara Scola Bwali, DEC, Hoima

proceedings of an exercise in learning-by-doing for key players in

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