prod lab week two 10 11
TRANSCRIPT
Production Lab
Today:
Ammo Talwar – Punch Records
Live briefs
Submitting your project idea
Live briefs
Working on a project where the parameters are defined by a ‘client’
Ammo Talwar – Punch Records
Alexa Torlo – New Technology Institute
Other live briefs…..
Blue Eyed Soul Dance Company / Dance Transformations
Dance Company supporting inclusive dance with disabled and non-disabled artists of all ages.
– Finding ways to draw more online traffic to their site and social media presence.
– Focussing on broader UK and International social networks with complimenting interest areas, to build a campaign for this unique programme.
http://bit.ly/Plab-dance
Library of Birmingham
Race Online 2012 project– Getting 50 housebound citizens online.– Developing a social networking site for these
users
http://bit.ly/Plab-lib
Fish in a Bottle
Research for a new social archive website.
– Researching archive content in all forms of media
– 6 week internship
http://bit.ly/Plab-fish
CV to [email protected]
The Positive Ideas Company
Social Media project– New social media tool that will facilitate
interaction between strangers in public– Research project with potential users
Iman Fadaei - [email protected]
Phase 1: Audit
What have you learnt so far on the course?
Phase 2: Experiment
How can I use my skills to innovate?
How can I create a lab for myself?
It shouldn’t matter if things go wrong.
Lab time
Feb 21st – begin
May 3rd – end
7 weeks excluding Easter break
Assessment
Lab report and evaluation (60% 20th May 2011)
– Project Initiation Document– Highlight reports– Blog posts– Poster– Evaluation
Submit Project Initiation Document
(by Friday 18th Feb)
Project Initiation Document
Summary
Context
Objectives
Approach
Partnership
Risks
Project summary
“Edit a local website for a period of time; try to innovate around content; shape an editorial stance; consider how to make the blog sustainable”
Context
Lots of debate about ‘hyperlocal’ (research)
Different Models (examples)
Objectives
Experiment with different media
Make an attempt to get readers more involved
Create a clear editorial stance for the blog
Project Approach
Create a small team to help me work on the blog (especially as Cadbury story is about to go HUGE)
Create ‘packages’ of work with clear deliverables
Partners
Yes. Two undergraduate students.
Risks
1. My day job gets in the way.
2. A stronger editorial style puts readers off.
Mitigation:
1. Work as a team.
2. Consult locals before publication.
Blog
Use daveharte.com for reflecting
Project Initiation Document
Fill in a form (http://bit.ly/PID2011)
Send it to your Project Board
Project boards feed back to you
Simple feedback
– ‘it’s great’,
– ‘have a word with your tutor’,
– ‘have asked Dave to have a look’
How we’re organised:
Project Board
Project Manager(s)
Programme Management me and tutors
other students
you
How we’re organised:
Purple
Red
Yellow
Brown
Green Blue
Black
Orange
Responsible for 5 or 6
Students each
Next week
No formal lesson.
Project boards meet to look at PIDs and feed back to students.
Project boards send copies to me
(let me know issues / concerns)