produce your authority
TRANSCRIPT
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PRODUCE YOUR AUTHORITYHOW TO CREATE VIDEO THAT BUILDS BRAND INFLUENCE
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2007
The Wedding Video
May
Upload First Content to YouTube
2008
M A R K 0 3 P R E S E N T A T I O N
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2010
Side Hustle Business
Apr
First Conference
Oct
M A R K 0 3 P R E S E N T A T I O N
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2011
Savvy Sexy Social Launch
MarFull-Time Business Owner
Jan
M A R K 0 3 P R E S E N T A T I O N
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2016
640+ videos 3M+ views
TODAY
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KEYS TO VIDEO
CONTENT DESIGN
CONTENT FLOW
CONTENT DISTRIBUTION
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CONTENT DESIGN
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EVERY VIDEO
YOUR BRANDL
YOUR MISSIONT
YOUR MEDIUMH
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strategy statement
I make video for ________about ________
so that I can achieve ______.
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M A R K 0 3 P R E S E N T A T I O N
PAGE NUMBER PRESENTATION BY: MARKZUGELBERG17
O
PROBLEMS
PAIN POINTS
QUESTIONS
RITUALS
G SOLUTIONS
REMEDIES
ANSWERS
IDEAS
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USE PREDICTIVE SEARCH
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CONTENT FLOW
M A R K 0 3 P R E S E N T A T I O N
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YOUR FIRST VIDEO
ALWAYS SUCKS
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10,000HOURS TO ACHIEVING MASTERY
Malcolm Gladwell, Outliers
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0 2500 5000 7500 10000
10000
160YOU
MASTERY
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0 2500 5000 7500 10000
10000
160YOU
MASTERY
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Subject
First
8 Second Rule
Loya
lty Tre
atment
2 - 5 Mins M
AX
Factor Time
To Close
Audible & Clear CTA
Minimal
Branding
Keep The Eyes Moving
*Gradient = Content Generosity
AMY'S AUTHORITY VIDEO FORMULA
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CONTENT DISTRIBUTION
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DISTRIBUTION
SOCIALQ
SEARCH#
COLLABV
REPURPOSE
^
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YOUTUBE SEO
Main Keyword
How To
FIRST 5 WORDS
HEADLINE
Main Keyword
Meta Description
FIRST 2 LINES
DESCRIPTION
Main Keyword
Relevant Keywords
Personal Branding
COVER YOUR BASES
TAGS
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SAMPLE
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THE HARDEST PART?
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GETTING STARTED
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SHARE!#SLCDMC
#VLOGGERinTRAINING
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THANK YOU
AMY SCHMITTAUER
subscribe:amy.vide
@SCHMITTASTIC