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    Project Reference: BTEC Level 3 Diploma in Art and Design(3D Design) form and f!nction series

    Title: Protot"pe Prod!ct DesignTiming #it$in Co!rse: %r &' Term ' &*

    +tart Date: #,c &t$-arc$ &*

    +!.mission Deadline: Development Deadline: *t$April&*/inal Deadline: 0t$ -a" &*

    Assessment Dates: 0t$ !ntil nd -a" &*

    Designers in c$arge of project: -ar1 Add" 2 +elina De La -otte

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    nits: nit: 0 Design Principles in Art and Design

    nit: 43 +mall +cale 5or1ingnit: 4* +mall +cale Design

    Relevant Departmental 6otes: Assessment throughout this course is essentially formative;designers can re-visit criteria to arrive at their final assessmentgrades.Your personal blog is regarded as part of your work and willbe marked accordingly, alongside your sketchbook

    Evidence: This will be in the form of sketchbook work, final outcomes,research, photographs, blog-books Tumblr! and written proposals.

    7rading criteria: "ass # $erit # %istinction are attainable.

    Englis$ and -at$s: This pro&ect will include functional skills in 'nglish and $aths. "lease bear in mind yourindustry re(uires elo(uentuse of 'nglish and accurate use of figures, to which end, the continuingdevelopment of these skills are firmly embedded inside all your work.

    6ote on cop"rig$t and plagiarism: This process will re(uire independent research. )opying from the internetand additional sources is not appropriate and violates copyright and will be classed as plagiarism unless fullyannotated and credited. You must make your work your own. *e need to see that you have an understandingof the areas that you have researched. )opying work directly from A+Y source will not be tolerated. f you(uote A+Y eisting material you must put it in (uotation marks and in brackets, attribute the source # author.or eample: 8Cop"ing is c$eating9 (Ro..ie -c7ovan' &3' -is1in T$eatre)

    or a more in depth analysis of what is re(uired refer to the Protot"pe Prod!ct Design Tas1 7ridson thefollowing pages.

    BriefFor this pro!"t #o$ %!!& to r!&!si'% (% !)!r#&(# s*(++ s"(+! ho$s!ho+& o!"t -%ot $r%it$r!/ or th!

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    Your final word-processed evaluation should be of an appropriate length using suitable terms, the contentfollowing a similar evaluative pattern to your previous assignment.

    Professional Practice: "lease be aware that you will be putting professional practice into action within $iskin

    Arts, which is a professional environment in which you are effectively being given the opportunity to publiclytest your skills and gain creditable industrial eperience.

    7lossar" of terms:To aid in the development of your

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    the or*of your product relates to its $%"tio%. %on0t be afraid to eperiment with found material and don0tforget health and safety, environmental, ethical and !r'o%o*i" issues throughout your work1 Throughout thisprocess make sure to record and present all results of i%)!sti'(tio%sand !3p!ri*!%t(+ :or0as well asidentifying who your target consumer# audience might be. -U%it ;89/.

    =; Sho: (% !!"ti)! (%& "o%si&!r!& $%&!rst(%&i%' o (pp+#i%' &!si'% pri%"ip+!s :h!% pro&$"i%'th!ir o:% :or0; *hen you have finally resolved your design and know eactly how it is going to work andlook, produce a set of t!"h%i"(+ &r(:i%'sandprotot#p!sto scale with dimensions and any instructions thatmight be re(uired to understand working parts. howing an individual, eciting and perceptive approach 1(%&"riti"(+ $%&!rst(%&i%'2 in creating and presenting $%"tio%(++# (%& (!sth!ti"(++# (ss$r!&small-scaledevelopmental and final work. f your model is not built of the same materials as the commerciallymanufactured product, through renderingtry to show the materials that would be used for the manufacturedproduct. "hotographs of all yourprotot#p!sincluding the final model should be placed in your &ournal.-U%it ;8>/

    >; D!*o%str(t! (% $%&!rst(%&i%' o &!si'% r!spo%sii+iti!s; 7uild a final model either actual si@e or toscale demonstrating an understanding of design responsibilities. R!(+is! s*(++4s"(+! &!si'%o$t"o*!s, by building the final model as accurately, successfully and beautifully as possible. To do thisre(uires carefulplanningso that a sufficient amount of timecan be allocated to it. Apply &!si'% pri%"ip+!stoown design development and ideas to create innovative design work. 9ive you design a name for marketingpurposes. 6emember to locate this with your target consumer base. $arket research your design with others

    potential customers! -U%it ;87 = U%it 6787/

    ?; "roduce a word-processed final evaluation of appropriate length. )onsistently showing a clearunderstanding and !!"ti)! (pp+i"(tio%of your &!si'% pro"!ss.This evaluation must be drafted, checkedand re-checked for spelling and grammatical errors then mounted in your &ournal .

    0. I%&i)i&$(++# &!*o%str(t! i%%o)(ti)! (%& p!r"!pti)! (ppro("h!s to th! !3p+or(tio% (%& pro&$"tio% os*(++4s"(+! &!si'%s, s$pport!& # ( "o*pr!h!%si)! r(%'! o pr!s!%t(tio% *!tho&s; or the final

    delivery of your work it is recommended that you produce a "ower"oint presentation supported by a minimumof two A2 design boards, demonstrating finalt!"h%i"(+and r!%&!r!& )i!:sof your product, that are suitablefor client presentation and your portfolio.

    R!"or& (%& pr!s!%t th! r!s$+ts o i%)!sti'(tio%s (%& !3p!ri*!%t(+ :or0 Your final presentation should

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    inal %evelopment

    inal model, final "ower"oint presentation, final digital presentation boards 5 "%s!, final evaluation 4 final

    Tumblr.

    5$en "o! s!ccessf!ll" complete t$is project "o! #ill:

    nit 0: Design Principles in Art and Design0;&/nderstand how form relates to function in own work0;7e able to use appropriate materials in own work0;3/nderstand cross-cultural influences on own work0;*/nderstand design responsibilities

    nit 43: +mall@scale 5or1ing43;&/nderstand the properties and characteristics of materials for small-scale working and production43;7e able to use small-scale working and production technology, e(uipment and processes safely43;37e able to research and develop ideas for small-scale working and production43;*7e able to record and present the results of investigations and eperimental work.

    nit 4*: +mall@scale Design4*;&/nderstand the purpose of a small-scale design pro&ect4*;7e able to develop and propose design ideas

    4*;37e able to realise small-scale design outcomes.

    ideo Presentation:7etter by %esign: 6ichard eymour, %ick "owell Television series )hannel four archive improving everydayob&ect through design.%rawing and rendering techni(ueswww.idsketching.comEssential reading:7ea@ley $ The Elements of Design Bctopus "ublishing, 5CC2!%atschefski ' The Total Beauty of Sustainable Products 6oto8ision,- 5CC3!=embree $ How to Build Scale odels! Basic Techni"ues and #dvanced $esults ?almbach "ublishing)o, / 3DDE!=eskett F %ndustrial Design Thames 4 =udson 3DGD!

    http://www.idsketching.com/http://www.idsketching.com/http://www.idsketching.com/
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    Protot"pe Prod!ct DesignTas1 7rids

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    nit 0 : Design Principles in Art and Design

    -PRTA6T: T$e follo#ing are TA++ (9rading and assessment criteria in .old, tasks in plain tet)

    TA++ To gain a Pass: TA++ To gain a -erit: TA++ To gain a Distinction:

    P&;Eplain $o# form relates to f!nction ino#n #or1)reate finished work that meets the designbrief.how an understanding of how form relatesto function in your own work.

    -&;Demonstrate s1ills and !nderstanding inappl"ing aest$etic considerations to f!nctionalre!irements in t$eir finis$ed design #or1;how independence and skill in researching andrecording your design observations.

    Apply these principles to the development of yourdesign work.%emonstrate skill and understanding in applyingaesthetic considerations to the development of yourdesign work.

    $ake direct links between your evaluation and howyou have applied such knowledge in the designprocess.%esign work will show a skilful level of awarenessand respond to the brief.

    D&;Appl" design principles to o#n design development andideas to create innovative design #or1;how an individual approach in researching design ideas.)onclusions will be well informed and support thedevelopment of innovative design ideas.)onsistently apply the principles of design in yourdevelopment work.%emonstrate a strategy in developing and evaluating designproposals.deas will be applied consistently to the production of

    coherent, dynamic and individual design work.evel of individuality and personal involvement with thedesign process.

    P;+$o# $o# materials and tec$nolog"inform ideas development;how a basic understanding ofthe (ualities of materials and evaluatedesign needs in your own pro&ect.$aterials selected need to meet the

    re(uirements of the brief, alongsidecreative solutions.

    -;+$o# an effective and considered!nderstanding of appl"ing design principles#$en prod!cing t$eir o#n #or1;

    Analyse eamples of materials and technology inyour own work, to produce coherent conclusions.%emonstrate a range of appropriate materials and

    of technology.

    P3;Eplain $o# cross@c!lt!ral infl!encesimpact on t$e design process;'valuations will provide a limitedrange of conclusions, working towardsdeveloping insight.

    Application of knowledge to designsolutions will be basic./nderstanding of purpose in design andapplication of knowledge.

    -3;Demonstrate an !nderstanding of designresponsi.ilities in t$e contet of o#n andot$ersF #or1.%emonstrate design responsibilities effectively inthe contet of own work and that of others wherepart of a team.

    7rief 80d by $arie $c9ovan $ark Addy 4 elina %e a $otte

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    P*;Demonstrate an !nderstanding ofdesign responsi.ilities;/nderstand the responsibilities ofdesigners.'valuation will provide a basic level ofknowledge.

    nit 43: +mall@scale 5or1ing

    -PRTA6T: T$e follo#ing are TA++ (9rading and assessment criteria in .old, tasks in plain tet)

    TA++ To gain a Pass: TA++ To gain a -erit: TA++ To gain a Distinction:

    P&; Eamine t$e properties and c$aracteristics ofmaterials for small@scale #or1ing and prod!ction;

    'amine the properties of materials and the resulting

    characteristics and their relationship with small-scale workingpractice.

    -&; Eplore t$e properties and c$aracteristicsof diverse prod!ction tec$nolog"' e!ipmentand processes t$ro!g$ eperimentalapproac$es effectivel" and creativel";

    %emonstrate your ability to employ yourknowledge and understanding of materialproperties creatively to achieve effectiveoutcomes.

    %emonstrate purposeful engagement andindependence as well as effective skillsin using tools and e(uipment.

    D&; ndivid!all" demonstrate innovative andperceptive approac$es to t$e eplorationand prod!ction of small@scale designs's!pported ." a compre$ensive range of

    presentation met$ods;

    %emonstrate independence and individuality inall areas and produce sophisticated and

    creative work.

    'vidence informed awareness of others0 ideasand working methods while making perceptive

    &udgements in response to reviewing your ownresearch and development.

    'ploit material (ualities and techni(uesthrough independent endeavour to produceinnovative and eciting small-scale work.

    P; se small@scale #or1ing and prod!ction tec$nolog"'e!ipment and processes safel";

    /se relevant tools and safety e(uipment.

    Assessment evidence could come from annotatedsketchbooks, written records such as a technical file,physical evidence such as samples, tet pieces 4

    photographs.

    -; P!rposef!ll" researc$' develop' anal"seand refine ideas for effective presentation to

    a!diences;

    "roduce coherent and accurate documentationand to demonstrate clear links between researchand analysis and working practice.

    'vidence for presentations might include differentaudience reactions and learner analysis of

    7rief 80d by $arie $c9ovan $ark Addy 4 elina %e a $otte

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    (uestionnaires.

    P3;Researc$ and develop ideas for small@scale #or1ingand prod!ction;

    6esearch into both historical and contemporary practitionersand to use that research to aid own design ideas.

    %emonstrate clear links between research and practice.

    P*;Record and present t$e res!lts of investigations andeperimental #or1;

    6ecord, evaluate and present eperimental and eploratorywork.

    'vidence for presentations might also include annotatedworksheets, bullet points, notes, print-outs,ma(uettes, models and )T.

    nit 4*: +mall@scale Design

    -PRTA6T: T$e follo#ing are TA++ (9rading and assessment criteria in .old, tasks in plain tet)

    TA++ To gain a Pass: TA++ To gain a -erit: TA++ To gain a Distinction:

    P&; Eplain t$e p!rpose of a .rief for asmall@scale design project;

    /se a range of analytical, research andmaking skills safely and effectively, and tobe able to communicate and present thoseideas clearly and effectively.

    Analysis and research should be clearlyrecorded and should represent a wideranging approach.

    P; Develop and propose design ideas;.

    -&;+$o# independence in carr"ing o!tp!rposef!l and confident design development;

    7rief 80d by $arie $c9ovan $ark Addy 4 elina %e a $otte

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    analyse and research a design brief in a purposefuland confident manner.

    demonstrate independence in their work, showing aprogression of ideas leading to a finaloutcome.

    eperiment with and develop ideas independently

    using theirunderstanding of design and the relevant materialsand processes safely

    P3;Revie# design ideas;

    /se the correct terminology whendiscussing your work and to review thefunctional and aesthetic (ualities involved.

    An effective level of reflection regardinglearners choices, design decisions and useof materials and techni(ues.

    This could be achieved through formalevaluations, annotated sketches or apresentation to the class.

    'vidence their understanding of theproperties of media, materials andtechni(ues.

    -; se anal"sis' testing and eval!ationt$ro!g$o!t t$e project to prod!ce a finalo!tcome t$at meets t$e .rief and creativel"eploits t$e potential and limitations of small@scale design;

    %emonstrate a deeper understanding and analysisof media, materials andtechni(ues throughout the pro&ect.

    %emonstrate a greater awareness of skills andknowledge they have gained when discussing oftheir work and to again use the correct technicalterms

    D&; +$o# an individ!al' eciting and perceptiveapproac$

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    7rief 80d by $arie $c9ovan $ark Addy 4 elina %e a $otte

    To achieve a Pass, theevidence must show that theDesigner is able to:

    To achieve a Merit, theevidence must show that theDesigner is able to:

    To achieve a Distinction, theevidence must show that theDesigner is able to:

    Evidence(in some cases, you need to specifywhere P, M and D criteria is separately)

    Mid Pointssessment

    P1 e!plain how form relatesto function in own wor"#$T, %&, T', EP, M

    M1 demonstrate s"ills andunderstanding in applyingaesthetic considerations tofunctional re*uirements intheir finished design wor"

    D1 apply design principles toown design developmentand ideas to create innovativedesign wor"+

    P2 show how materials andtechnology inform ideasdevelopment

    M2 show an effective andconsidered understandingof applying design principleswhen producing their ownwor"

    M3 demonstrate anunderstanding of designresponsibilities in the conte!tof own and others wor"+

    P3 e!plain how cross-culturalinfluences impact on the designprocess

    P4 demonstrate anunderstanding

    of design responsibilities+

    Qualification: &evel . Diploma in rt and Design (.D) Name:

    Project: Protot"pe Prod!ct Design Unit Title: /: Design Principles in rt and Design

    Aim and Purpose: This unit aims to develop learners understanding and s"ills in applying design principles+ 0n this unit, learners

    will e!perience the same constraints and situations designers face+ They will be taught to consider how formrelates to function in their own wor", and how to evaluate and consider their choice of materials+

    Criteria: 1234 !nitials: !": #inal $rade: Date:

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    7rief 80d by $arie $c9ovan $ark Addy 4 elina %e a $otte

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    7rief 80d by $arie $c9ovan $ark Addy 4 elina %e a $otte