product branding guidelines - zebra technologies · product branding guidelines 2. logo overview...
TRANSCRIPT
Table of Contents
Logo4 Logo Overview
5 Branding Location Considerations
6 Location
7 Clearspace
8 Implementation
9 Do’s and Dont’s
Model Number Guidelines11 Model Number Overview
12 Horizontal Orientation
14 Vertical Orientation
15 Do’s and Dont’s
Model Number in Context17 Product Applications
18 Dual Application
Contact19 Contact Information
2PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Logo Overview
The Zebra logo is composed of two
elements: the Zebra head symbol and
the Zebra logotype. They should not
be modified in any way.
The relationship between the
symbol and the logotype has been
established in a horizontal and vertical
logo lock-up. When using the logo on
communications, be sure to use either
the horizontal or vertical version of the
logo. These should not be modified in
any way.
Zebra Head Symbol Zebra Logotype
Horizontal Logo Vertical Logo
4PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Branding LocationConsiderations
Front of the Product
In the best case, the branding and model number will appear on the front of the product. It is acceptable to place
branding and model number where they can be seen when customers are “wearing” a product.
Splash Screen
Whenever possible, branding and model number should appear on the splash screen upon startup of all applicable
digital display items (not all digital displays have a splash screen). Products which can’t be powered up, however, may be
indistinguishable without the model number.
Regulatory Label Location
Regulatory labels are required on many of Zebra’s products. However, our customers sometimes experience
identification issues when a label on the outside of a unit is rubbed off in key contact points. These include battery
compartments where a battery slides in, scanners where handled by the trigger, under the scanning window, or at the
point of contact with cradles and mounting devices.
5PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Vertically centered on the face with the most
user touchpoints (ie. the control panel).
Vertically centered on the front of the product.
Primary Logo Location
Symmetrical Products Asymmetrical Products
6PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
a
a
n
n
n
n
Clearspace corner is coincident with
arc midpoint.
Clear space begins at the point
of tangency.
Side view
Logo Clear Space
n
2n
Placement in Radius
Vertical Clearspace Horizontal Clearspace
Placement on Round
Due to the wide range of product
sizes, the Zebra logo will scale
significantly across the portfolio.
No matter the size of the logo, the
following clearances should always be
observed to ensure that the logo is not
crowded on the product.
7PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Logo Pad Print Implementation
Logos should be printed in a color
that that provides a moderate
contrast between product and logo.
It should be easily visible but not
distracting or dominating on the face
of the product.
Parts in:Zebra White 1
Zebra White 2
Zebra Grey 1
Should have logos in:PMS cool grey 9c
Parts in:Zebra Grey 3
Should have logos in:PMS cool grey 1 c
Parts in:
Zebra Grey 5
Zebra Black 1
Should have logos in:PMS cool grey 3 c
Parts in:Zebra Blue 1
Should have logos in:PMS cool grey 1c
Light Background
Medium Background
Dark Background
Healthcare Blue Background
8PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Do’s and Dont’s
DON’T change the logo color
DON’T alter the logo proportions or orientation
DON’T add effects to the logo
XXX
XXX
XXX
9PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Model Number Guidelines
Privileged and Confidential. Do not copy or distribute. PRODUCT BRANDING GUIDELINES 10
Model Number OverviewBrand Value Considerations
Identification
Model numbers aid communication and identification internally, with resellers,
and with customers. Zebra has a large number of products, some visually similar
within the product family.
Tech Support Calls and Supply Order
Model numbers are essential for tech support calls and ordering supplies and accessories.
Online Self Service
A large percentage of our customers prefer self-service online support, which
is wholly driven by model name. Zebra’s many customers need to know their
product name to download files and search the knowledge base.
Pay for Support
Many of our products are “pay for support” which requires the serial number
and model number be provided to identify entitlement of warranty. The model
configuration number on the unit tells service agents everything they need to
know.
Operations
Model numbers on products are beneficial because serial numbers and model plates may often be inaccessible when an item is placed in operations.
Direct any questions to: [email protected].
11PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
ZX000
ZX000
Proxima Nova Boldabcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
ZZZZ
Primary Application GuidelinesHorizontal Orientation
Recommendation
Since the Zebra logo is left heavy,
placing the model number on the right
can visually balance it. Also, placement
below the Zebra name will give primary
emphasis to the brand.
The first preference is for a horizontal
logo layout. If a horizontal layout is
not possible, the vertical logo layout is
acceptable. Examples of horizontal and
vertical logo layouts are shown in the
following pages. If neither is possible,
the model number may be separated
from Zebra logo (with approval only).
Size
Model numbers are to be 1/2a tall where a is equal to the
height of ZEBRA.
Font
Model numbers are to use Proxima Nova Bold.
Color
The model numberand logo should always be
printed in the same color, maintaining contrast
against the product’s body color. Available colors
are outlined in the CMF chapter.
a
1/2a
12PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
ZX00000000
ZX000
ZX000
ZX000xxx
Primary Application GuidelinesHorizontal Orientation
Placement Protocol
The following guidelines show how
model number can be placed on
products. Model number is positioned
in close proximity to the Zebra logo to
aid customers and service personnel in
identifying products.
Model Number Spacing (Standard)
For standard size logos (h ≥ 10mm), place the model
number 1/4a below ZEBRA where a equals the height
of ZEBRA.
Model Number Width
The model number needs to be contained within the width of
ZEBRA. Consideration should be given to avoid overly long
and complex model numbers.
If the model numbers get longer and cannot be
accommodated within the width of ZEBRA, reduce the font size
to accommodate within the width of ZEBRA. Distance between
ZEBRA and model number will still remain 1/2 or 1/4 based on
the height of the Zebra head.
Product descriptors such as “Healthcare”, “Rugged”, and
“Secure Issuance” need not be combined with Zebra brand
and model number.Model Number Spacing (Small Size)
For smaller logo applications (h < 10mm), place the
model number 1/2a below ZEBRA where a equals the
height of ZEBRA.
Logo & Model Number Surround Clearance
Maintain 2x logo ascender width of clearance around
perimeter of the full logo with model number.
a
a
h ≥ 10mm
h < 10mm
1/4 a
1/2 a
1/2 a
1/2 a
n
2n
2n
13PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
ZX0000000
Secondary Application GuidelinesVertical Orientation
Placement Protocol
If a horizontal application is not possible
due to space constraints, the following
vertical application can be used.
Model Number Spacing
Center the model number 1/2a below ZEBRA
where a equals the height of ZEBRA.
Model Number Width
Model number needs to be contained within the
width of ZEBRA. Consideration should be given to
avoid overly long and complex model numbers.
If model numbers get longer and cannot be
accommodated within the width of ZEBRA, reduce
the font size to accommodate within the width
of ZEBRA. Distance between ZEBRA and model
number will still remain 1/2 the height of ZEBRA.
Product descriptors such as “Healthcare”, “Rugged”,
and “Secure Issuance” need not be combined with
Zebra brand and model number.
Clearance Space
Surrounding clearance space is
equal to the height of ZEBRA.
ZX000 1/2 a
1/2 a
a
ZX000
n
n
n
14PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
DO place near control
panel or visual display
DON’T place on curved surface DON’T place on removable components DON’T place on wear-and-tear surfaces
DO migrate from GPDL 1.5 interim
branding badges in favor of printing
DO place logo and model number
only once on the product, on the
same surface.
General Application GuidelinesDo’s and Don’ts
X X X
15PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Branding In-Context
Privileged and Confidential. Do not copy or distribute. PRODUCT BRANDING GUIDELINES 16
Product Applications
Large Size Horizontal Small Size Horizontal Vertical
TC75
TC75ZT420ZXP 3
17PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Recommended Application (Logo)
Logo + Model number on product,
Logo printed OR etched on base
Acceptable Application
Logo + Model number on product, nothing on base
Secondary Application (Head only)
Logo + Model number on product,
Zebra Head printed OR etched on base
Product ApplicationsDual Application
Branding Consistency
For cases where two products may be sold
or used together as a set (e.g. scanner and
cradle) but are separable as individual units,
the logo should be applied to the accessory
with no model number.
18PRODUCT BRANDING GUIDELINES Privileged and Confidential. Do not copy or distribute.
Privileged and Confidential. No unauthorized distribution or copying. ©2016 ZIH Corp and/or its affiliates. All rights reserved. ZEBRA and the stylized Zebra
head are trademarks of ZIH Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners.
CONTACTZebra Technologies Corporation3 Overlook Point
Lincolnshire, IL 60069
For more information, contact: