DRIED FRUT

REASON FOR EXPORT DRIED FRUIT

The product was chosen because Colombia is a country rich in fruit, but the people do not have the habit of consuming, so we devised a strategy to reach them in a different and attractive way to generate increased consumption and just to get to the places where the fruit is scarce thus obtaining its export

CHARACTERISTICSDried fruits are 100% natural, not be refined or have artificial additives. In the process of evaporation of the liquid their carbohydrates, fiber, protein and minerals are concentrated. It is good source of calcium, sodium, potassium, phosphorus, iron and magnesium. Some contain copper and manganese. They are also rich in vitamins A and B, but no D and E and have little vitamin C, because it is lost during drying.

When food is dehydrated lose water they hold, thus preventing the growth of microorganismsalmost completely.

ADVANTAGE

It has half the volume and weighs ten times less than the original fruit; what makes it a good choice for employees at work or athletes who exercise outdoors.

Excellent food supplement mixed with milk, smoothies, honey or jam.

If we had the possibility to export the product. We would export to Japan, since it is the country with the highest

consumption of junk food in the world.

IF YOU HAD THE POSSIBILITY TO EXPORT YOUR PRODUCT OR

SERVICE, WHICH COUNTRY WOULD YOU EXPORT IT TO? WHY?

If this idea out as desired. This idea would be a success. Because thanks to the privileged position and location, Colombia is one of the Countries Latin America that produces more fruit, according to the Food and Agriculture Organization [FAO], a person should eat at least 5 servings of fruit per day, or 400 grams.

WHY IS THIS PRODUCT WOULD BE

SUCCESSFUL?

If we carry out this business idea, we would be playing into the Colombian economy through the use of agricultural land to cover rural areas, the potential source of income, employment and single engine.

HOW YOU WOULD BE CONTRIBUTING TO COLOMBIA´S ECONOMY WITH THIS IDEA?